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Privacy and Consents

Some information on data protection follows, which corresponds to the current legal requirements. It was created by a lawyer and certified data protection auditor (DSA-TÜV).

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Introduction

With the following data protection declaration, we would like to explain to you which types of your personal data (hereinafter also referred to as "data") we process for which purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both as part of the provision of our services and in particular on our websites, mobile, as well as within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer" ). The terms used are not gender specific. Status: 25.01.2022/XNUMX/XNUMX.

Responsible and contact data protection officer

The person responsible within the meaning of Section 38 BDSG is:
Name: Simone Janson
Street No. Benzenbergstrasse 1a
Zip code, city, country: 40219 Düsseldorf
Owner: Simone Janson
eMail: editorial staff@berufebilder.de

Overview of the processing

The following summary summarizes the types of data processed and the purposes of their processing and refers to the individuals concerned. 

Types of processed data

  • Inventory data (eg names, addresses).
  • Content data (e.g. entries in online forms).
  • Contact details (eg e-mail, telephone numbers).
  • Meta / communication data (eg device information, IP addresses).
  • Usage data (eg visited websites, interest in content, access times).
  • Location data (information on the geographical position of a device or a person).
  • Contract data (eg subject of the contract, term, customer category).
  • Payment data (eg bank details, invoices, payment history).

Categories of affected persons

  • Business and contractor.
  • Interested persons.
  • Communication partner.
  • Customers.
  • Users (eg website visitors, users of online services).

Purposes of processing

  • Assessment of creditworthiness and creditworthiness.
  • Providing our online offer and user-friendliness.
  • Visit Action evaluation.
  • Office and organizational procedures.
  • Cross-device tracking (cross-device processing of user data for marketing purposes).
  • Direct marketing (eg by e-mail or by post).
  • Interest-based and behavioral marketing.
  • Contact requests and communication.
  • Conversion measurement (measurement of the effectiveness of marketing measures).
  • Profiling (creating user profiles).
  • Remarketing.
  • Reach measurement (eg access statistics, recognition of returning visitors).
  • Safety measures.
  • Tracking (eg interest / behavioral profiling, use of cookies).
  • Provision of contractual services and customer service.
  • Management and answering of inquiries.
  • Target group formation (determination of target groups relevant for marketing purposes or other output of content).

Automated decisions in individual cases

  • Credit information (decision based on a credit check).

Relevant legal basics

In the following we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process the personal data. Please note that in addition to the regulations of the GDPR, the national data protection requirements in your or our country of residence and domicile may apply. If more specific legal bases are relevant in individual cases, we will inform you of this in the data protection declaration.

  • Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR) - The data subject has given their consent to the processing of their personal data for a specific purpose or for several specific purposes.
  • Fulfillment of contract and pre-contractual inquiries (Art. 6 para. 1 S. 1 lit. b DSGVO) - Processing is necessary for the performance of a contract to which the data subject is a party, or for the implementation of pre-contractual measures that are carried out at the request of the data subject.
  • Legal obligation (Art. 6 para. 1 S. 1 lit. c DSGVO) - The processing is necessary to fulfill a legal obligation to which the controller is subject.
  • Justified interests (Art. 6 para. 1 S. 1 lit. f.DSGVO) - The processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, outweigh this.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk. The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, securing availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, the deletion of data and reactions to data threats. Furthermore, we already take the protection of personal data into account when developing or selecting hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings. 

SSL encryption (https)

In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address line of your browser. 

Transmission and disclosure of personal data

As part of our processing of personal information, data may be transmitted to or disclosed to other entities, companies, legally independent organizational units or individuals. The recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a web page. In such case, we comply with the legal requirements and in particular conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing within the framework of the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies takes place, this is only done in accordance with the legal requirements. Subject to express consent or contractually or legally required transmission, we only process or have the data processed in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, if there are certifications or binding internal data protection regulations (Art. 44 to 49 DSGVO, Information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de ).

Use of cookies

Cookies are small text files or other memory notes that store information on end devices and read information from the end devices. For example, to save the login status in a user account, the content of a shopping cart in an e-shop, the content accessed or the functions used in an online offer. Cookies can also be used for various purposes, e.g. for purposes of functionality, security and comfort of online offers as well as the creation of analyzes of visitor flows. 

Notes on Consent

 We use cookies in accordance with legal regulations. Therefore, we obtain prior consent from users, except where not required by law. In particular, consent is not necessary if the storage and reading of the information, including cookies, is absolutely necessary in order to provide the users with a telemedia service (i.e. our online offer) that they have expressly requested. The revocable consent is clearly communicated to the users and contains the information on the respective cookie use. 

Notes on data protection legal bases

The data protection legal basis on which we process the personal data of users with the help of cookies depends on whether we ask users for their consent. If the users consent, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offer and improving its usability) or, if this is done in the context of fulfilling our contractual obligations, if the use of cookies is necessary to enable our to fulfill contractual obligations. We will explain the purposes for which we process cookies in the course of this data protection declaration or as part of our consent and processing processes. 

Retention period

With regard to the storage period, the following types of cookies are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his end device (e.g. browser or mobile application).
  • Notes on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data using cookie technologies (collectively referred to as “opt-out”). You can first explain your objection using the settings of your browser, e.g. by deactivating the use of cookies (which can also restrict the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be made using a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ be explained. In addition, you can receive further objection notices in the context of the information on the service providers and cookies used.

 We use a procedure for cookie consent management, as part of which the consent of the user to the use of cookies or the processing and providers mentioned in the context of the cookie consent management procedure is obtained and managed and revoked by the user can become. The declaration of consent is stored here so that the query does not have to be repeated and to be able to prove the consent in accordance with the legal obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or his device. Subject to individual information about the providers of cookie management services, the following information applies: The duration of the storage of the consent can be up to two years. A pseudonymous user identifier is created and stored with the time of the consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers) and the browser, system and end device used. the Cookie settings / opt-out option can be found at the bottom right of this page and all pages.

Commercial and business services

We process the data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") within the framework of contractual and comparable legal relationships and related measures and within the framework of communication with the contractual partners (or pre-contractual), e.g respond. We process this data to fulfill our contractual obligations, to safeguard our rights and for the purposes of the administrative tasks associated with this information and the corporate organization. We only pass on the data of the contractual partners to third parties within the framework of the applicable law to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations or with the consent of the persons concerned (e.g. to telecommunications, transport and other auxiliary services involved as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration. We inform the contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by means of special markings (e.g. colours) or symbols (e.g. asterisks or similar), or personally. We delete the data after statutory warranty and comparable obligations have expired, i.e. generally after 4 years, unless the data is stored in a customer account, e.g. for as long as it has to be kept for legal archiving reasons (e.g. for tax purposes usually 10 years). We delete data disclosed to us by the contractual partner as part of an order in accordance with the specifications of the order, generally after the end of the order. Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers. 

Account

Contractual partners can create an account within our online offer (e.g. customer or user account, “customer account” for short). If it is necessary to register a customer account, contractual partners will be informed of this as well as of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. As part of the registration and subsequent registrations and uses of the customer account, we store the IP addresses of the customers together with the access times in order to be able to prove the registration and to prevent any misuse of the customer account. If customers have terminated their customer account, the data relating to the customer account will be deleted, subject to their retention being required for legal reasons. It is the customer's responsibility to back up their data upon termination of the customer account. 

Economic analysis and market research

For business reasons and in order to be able to identify market trends, the wishes of contractual partners and users, we analyze the data we have on business transactions, contracts, inquiries, etc., whereby the group of persons concerned includes contractual partners, interested parties, customers, visitors and users of our online offer can fall. The analyzes are carried out for the purpose of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). In doing so, we can, if available, take into account the profiles of registered users together with their information, e.g. on services used. The analyzes serve us alone and are not disclosed externally, unless they are anonymous analyzes with summarized, i.e. anonymous values. Furthermore, we take the privacy of the users into account and process the data for analysis purposes as pseudonymously as possible and, if feasible, anonymously (e.g. as summarized data). 

Shop and e-commerce

We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and associated services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such in the context of the ordering or comparable acquisition process and includes the information required for delivery or provision and billing as well as contact information in order to be able to hold any consultation.

  • Processed data types: Inventory data (eg names, addresses), payment data (eg bank details, invoices, payment history), contact data (eg e-mail, telephone numbers), contract data (eg subject matter, duration, customer category), usage data (eg visited websites, interest in content, access times) , Meta / communication data (eg device information, IP addresses).
  • Affected people: Prospective customers, business and contractual partners, customers.
  • Purposes of processing: Provision of contractual services and customer service, contact inquiries and communication, office and organizational procedures, administration and answering of inquiries, security measures, visit action evaluation, interest-based and behavior-related marketing, profiling (creation of user profiles).
  • Legal basis: Performance of the contract and pre-contractual inquiries (Art. 6 para 1 S. 1 lit. DSGVO), Legal Obligation (Art. 6 Abs. 1 S. 1 lit.C DSGVO), Legitimate Interests (Art. 6 para. 1 S 1 lit. f DSGVO).

payment service

As part of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and use other payment service providers in addition to banks and credit institutions (collectively "payment service providers"). The data processed by the payment service provider includes inventory data such as name and address, bank details such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, only information with confirmation or negative information about the payment. Under certain circumstances, the payment service provider may transmit the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. For this we refer to the terms and conditions and the data protection information of the payment service provider. The terms and conditions and data protection notices of the respective payment service providers apply to the payment transactions, which can be accessed within the respective websites or transaction applications. We also refer to this for the purpose of further information and the assertion of revocation, information and other data subject rights.

Notes on data processing

  • Processed data types: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject matter, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information , IP addresses).
  • Affected people: Customers, prospects.
  • Purposes of processing: Provision of contractual services and customer service.
  • Legal basis: Performance of the contract and pre-contractual inquiries (Art. 6 para. 1 S. 1 lit. DSGVO), entitled interests (Art. 6 para. 1 S. 1 lit. f.DSGVO).

Services used and service providers

Provision of the online offer and web hosting

In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security services and technical maintenance services. The data processed as part of the provision of the hosting offer may include all information relating to the users of our online offer that arises in the context of use and communication. This regularly includes the IP address, which is necessary in order to be able to deliver the content of online offers to browsers, and all entries made within our online offer or on websites. 

E-mail delivery and hosting

The web hosting services we use also include sending, receiving and storing emails. For these purposes, the addresses of the recipients and senders as well as other information regarding the e-mail dispatch (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data can also be processed for SPAM detection purposes. We ask you to note that e-mails are generally not sent in encrypted form on the Internet. As a rule, e-mails are encrypted during transport, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. Therefore, we cannot accept any responsibility for the transmission path of the e-mails between the sender and receipt on our server. 

Collection of access data and log files

We ourselves (or our web hosting provider) collect data for every access to the server (so-called server log files). The address and name of the retrieved websites and files, date and time of retrieval, amounts of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong. The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure server utilization and stability.

Notes on data processing

  • Processed data types: Content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected people: Users (eg website visitors, users of online services).
  • Legal basis: Justified interests (Art. 6 para. 1 S. 1 lit. f.DSGVO).

Contacting us

When contacting us (e.g. via contact form, e-mail, telephone or via social media), the details of the requesting person will be processed to the extent that this is necessary to answer the contact request and any requested measures. The answering of contact inquiries within the framework of contractual or pre-contractual relationships takes place to fulfill our contractual obligations or to answer (pre)contractual inquiries and otherwise on the basis of the legitimate interests in answering the inquiries.

Notes on data processing

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP Addresses).
  • Affected people: Communication partner, interested parties.
  • Purposes of processing: Contact inquiries and communication, management and answering inquiries.
  • Legal basis: Performance of the contract and pre-contractual inquiries (Art. 6 para. 1 S. 1 lit. DSGVO), entitled interests (Art. 6 para. 1 S. 1 lit. f.DSGVO).

Newsletters and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter "newsletters") only with the consent of the recipient or legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. Our newsletter also contains information about our services and us. In order to register for our newsletters, it is generally sufficient if you enter your e-mail address. However, we may ask you to provide a name so that we can address you personally in the newsletter, or other information if this is necessary for the purposes of the newsletter. 

Double opt-in procedure

The registration for our newsletter basically takes place in a so-called double opt-in procedure. This means that you will receive an e-mail after logging in, requesting confirmation of your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. Registration for the newsletter will be logged in order to prove the registration process in accordance with the legal requirements. This includes saving the login and confirmation times as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged. 

Deletion and restriction of processing

We can store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the case of obligations to permanently observe contradictions, we reserve the right to store the e-mail address in a blocking list (so-called “blacklist”) solely for this purpose. The registration process is logged on the basis of our legitimate interests for the purpose of proving that it was carried out properly. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure shipping system. 

Notes on legal bases

The sending of the newsletter is based on the consent of the recipient or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and insofar as this is permitted by law, eg in the case of existing customer advertising. Insofar as we entrust a service provider with the sending of e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests in order to prove that it has been performed in accordance with the law. 

Content

Information about us, our services, promotions and offers. 

Analysis and success measurement

The newsletters contain a so-called "web beacon", ie a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from their server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is initially collected. This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to monitor individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The evaluation of the newsletter and the measurement of success are carried out, subject to the express consent of the user, on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system, which serves both our business interests and meets the expectations of the users. Unfortunately, a separate revocation of the performance measurement is not possible. In this case, the entire newsletter subscription must be canceled or objected to.

Notes on data processing

  • Processed data types: Inventory data (eg names, addresses), contact data (eg e-mail, telephone numbers), meta / communication data (eg device information, IP addresses), usage data (eg visited websites, interest in content, access times).
  • Affected people: Communication partner.
  • Purposes of processing: Direct marketing (eg by e-mail or by post).
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), Legitimate Interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
  • Opposition possibility (opt-out): You can cancel the receipt of our newsletter at any time, ie revoke your consent, or object to further reception. You can find a link to cancel the newsletter either at the end of each newsletter or else you can use one of the above-mentioned contact options, preferrably e-mail.

Services used and service providers

Web analysis, monitoring and optimization

The web analysis (also referred to as “reach measurement”) serves to evaluate the flow of visitors to our online offer and can include behavior, interests or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of the range analysis, we can, for example, identify the time at which our online offer or its functions or content are used most frequently or invite users to reuse them. We can also understand which areas need optimization. In addition to web analysis, we can also use test procedures, for example to test and optimize different versions of our online offering or its components. For these purposes, so-called user profiles can be created and stored in a file (so-called “cookie”) or similar processes can be used for the same purpose. This information can include, for example, content viewed, websites visited and elements used there and technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this can also be processed depending on the provider. The IP addresses of the users are also saved. However, we use an IP masking process (ie pseudonymization by shortening the IP address) to protect users. In general, no clear user data (e.g. e-mail addresses or names) are stored in the context of web analysis, A/B testing and optimization, but pseudonyms. This means that we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective process. 

Notes on legal bases

If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Otherwise, users' data will be processed based on our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Notes on data processing

  • Processed data types: Usage data (eg visited websites, interest in content, access times), meta / communication data (eg device information, IP addresses).
  • Affected people: Users (eg website visitors, users of online services).
  • Purposes of processing: Reach measurement (eg access statistics, recognition of returning visitors), tracking (eg interest / behavioral profiling, use of cookies), visitor action evaluation, profiling (creation of user profiles).
  • Safety measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), Legitimate Interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Services used and service providers

  • WP Statistics: The plugin WP Statistics is an analysis plugin for WordPress that measures user activities such as page views or referrers such as search engines. This data is recorded using pseudonymised IP addresses in combination with user browser settings in such a way that it is not possible to draw conclusions about the identity of individual users. The user data collected as part of the use of WP Statistics is only processed locally by us and is not shared with third parties. If you still want to object to the collection of your user data, send us a short message to the above address eMail-Address.

Online marketing

We temporarily process personal data for online marketing purposes, which may include, in particular, the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness. For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar processes are used, by means of which the user information relevant for the presentation of the aforementioned content is stored. This information can include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this can also be processed. The IP addresses of the users are also saved. However, we use available IP masking procedures (ie pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) are stored as part of the online marketing process, but pseudonyms. This means that we and the providers of the online marketing process do not know the actual identity of the users, only the information stored in their profiles. The information in the profiles is usually stored in the cookies or by means of similar processes. These cookies can later generally also be read on other websites that use the same online marketing process and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing process provider. As an exception, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing process we use and the network connects the user's profile with the aforementioned information. We kindly ask you to note that users can make additional agreements with the providers, e.g. by giving their consent during registration. In principle, we only receive access to summarized information about the success of our advertisements. However, we can use so-called conversion measurements to check which of our online marketing processes have led to a so-called conversion, ie, to a contract with us, for example. The conversion measurement is only used to analyze the success of our marketing measures. Unless otherwise stated, please assume that cookies used will be stored for a period of two years. 

Notes on legal bases

If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Otherwise, users' data will be processed based on our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Notes on data processing

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), location data (information on the geographical position of a device or a person).
  • Affected people: Users (e.g. website visitors, users of online services), interested parties.
  • Purposes of processing: Tracking (eg interest / behavioral profiling, use of cookies), remarketing, visit action evaluation, interest-based and behavioral marketing, profiling (creating user profiles), conversion measurement (measuring the effectiveness of marketing measures), range measurement (eg access statistics, recognition of returning visitors), target group formation (Determination of target audience for marketing purposes or other content distribution), cross-device tracking (cross-device processing of user data for marketing purposes).
  • Safety measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), Legitimate Interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).
  • Opposition possibility (opt-out): We refer to the data protection notices of the respective providers and the possibilities of objection given to the providers (so-called “opt-out”). Unless an explicit opt-out option has been specified, you have the option of switching off cookies in your browser settings. However, this can restrict the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu, b) Canada: https://www.youradchoices.ca/choices, c) USA: https://www.aboutads.info/choices, d) Territorial: https://optout.aboutads.info.

Services used and service providers

  • Google Tag Manager: Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our online offer (please refer to further information in this data protection declaration). With the Tag Manager itself (which implements the tags), e.g. For example, no user profiles have been created or cookies have been saved. Google only learns the IP address of the user, which is necessary to run Google Tag Manager; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://marketingplatform.google.com; Data protection: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/adsprocessorterms; Further information: Types of processing and the processed data: https://privacy.google.com/businesses/adsservices; Data processing conditions for Google advertising products and standard contractual clauses for third-country transfers of data: https://business.safety.google/adsprocessorterms.
  • Google Ads and conversion measurement: We use the online marketing process "Google Ads" to place ads on the Google advertising network (eg, in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. We also measure the conversion of the ads. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page with a so-called "conversion tracking tag". However, we do not receive any information that could be used to identify users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site:https://marketingplatform.google.com; Data protection:https://policies.google.com/privacy; Further information: Types of processing and the processed data: https://privacy.google.com/businesses/adsservices; Data processing conditions for Google advertising products: Information on the services Data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms.
  • Google Ad Manager: We use the “Google Marketing Platform” (and services such as “Google Ad Manager”) to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.). The Google Marketing Platform is characterized by the fact that ads are displayed in real time based on users' presumed interests. This allows us to display ads for and within our online offering in a more targeted manner in order to only present users with ads that potentially match their interests. If, for example, a user is shown ads for products that he was interested in on other online offers, this is referred to as "remarketing"; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://marketingplatform.google.com; Data protection: https://policies.google.com/privacy; Further information: Types of processing and the processed data: https://privacy.google.com/businesses/adsservices; Data processing conditions for Google advertising products: Information on the services Data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/adscontrollerterms; if Google acts as a processor, data processing conditions for Google advertising products and standard contractual clauses for third-country transfers of data: https://business.safety.google/adsprocessorterms.
  • uniebook-Pixel and target group formation (Custom Audiences): With the help of the faxebook-Pixels (or comparable functions, for the transmission of event data or contact information via interfaces in apps), it is Facebook On the one hand, it is possible to use the visitors of our online offer as a target group for the presentation of advertisements (so-called "Facebook-Ads ”). We set the Facebook-Pixel one to the Facebook-Ads only to such users at Facebook and within the services of those associated with Facebook cooperating partners (so-called “Audience Network” https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products that are evident from the websites visited) that we send to Facebook transmit (so-called “Custom Audiences”). With the help of the faxebook-Pixels, we also want to make sure that our Facebook-Ads correspond to the potential interest of the user and are not annoying. With the help of Facebook-Pixels we can also check the effectiveness of the Facebook- Understand advertisements for statistical and market research purposes by seeing whether users clicked on a Facebook-Advertisements were forwarded to our website (so-called "conversion measurement"); Service Provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; site: https://www.facebook.com; Datenschutzerklärung: https://www.facebook.com/about/privacy; Standardvertragsklauseln (Ensuring the level of data protection when processing in third countries): The “Facebook-EU Data Transfer Addendum” (https://www.facebook.com/legal/EU_data_transfer_addendum) in the case of order processing by Facebook as the basis for processing event data from EU citizens in the US and inclusion in the “Platform Terms of Use of Facebook"(https://developers.facebook.com/terms) with regard to the independent processing of event data from Facebook as part of the advertisement placement; Further information: The “Data Processing Conditions” (https://www.facebook.com/legal/terms/dataprocessing/update) with regard to event data, the Facebook processed on behalf of companies to provide reports and analytics; Furthermore, the “Supplement for those responsible” applies as an agreement on joint responsibility (Art. 26 Para. 1 S. 3 DSGVO), which in the case of the independent processing of event data by Facebook for the purposes of targeting and improving and securing the Facebook-Products, shall prevail.

Presence in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us. We would like to point out that user data can be processed outside of the European Union. This can result in risks for the user, because it could make it more difficult to enforce the user's rights, for example. Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, usage profiles can be created on the basis of usage behavior and the resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the user. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them). For a detailed description of the respective forms of processing and the possibility of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks. Also in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us.

Notes on data processing

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP Addresses).
  • Affected people: Users (eg website visitors, users of online services).
  • Purposes of processing: Contact inquiries and communication, tracking (eg interest / behavioral profiling, use of cookies), remarketing, coverage measurement (eg access statistics, recognition of returning visitors).
  • Legal basis: Justified interests (Art. 6 para. 1 S. 1 lit. f.DSGVO).

Services used and service providers

Plugins and embedded functions as well as content

We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). This can be, for example, graphics, videos or social media buttons as well as posts (hereinafter uniformly referred to as “content”). The integration always presupposes that the third-party providers of this content process the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content or functions. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and the operating system, websites to be referred to, the time of the visit and other information on the use of our online offer and can also be linked to such information from other sources. 

Notes on legal bases

If we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is the consent. Otherwise, users' data will be processed based on our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Information on data collection

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), location data (information on the geographical position of a device or a person), content data (e.g. entries in online forms), inventory data (e.g. names, addresses), contact details (e.g. e-mail, telephone numbers).
  • Affected people: Users (eg website visitors, users of online services), communication partners.
  • Purposes of processing: Provision of our online offer and user-friendliness, provision of contractual services and customer service, contact inquiries and communication, tracking (e.g. interest / behavioral profiling, use of cookies), interest-based and behavioral marketing, profiling (creation of user profiles), security measures, administration and answering inquiries.
  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR), consent (Art. 6 Para. 1 S. 1 lit. a. GDPR), fulfillment of contracts and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit.b GDPR).

Services used and service providers

  • OpenAI: We use the interface access (API) of the US company OpenAI for our interactive consultants. Use is only possible after registration and express consent. OpenAI offers this API platform as a business service through which companies can integrate GPT technology into their own services. Content received from users via the API falls under the category “API Content”. According to the Terms of Use, OpenAI does not use API Content for its own purposes (e.g. to further develop and improve the Service) unless the customer expressly requests this. The service provider is OpenAI OpCo, LLC, 3180 18th Street, San Francisco, CA, USA. Data protection: https://openai.com/enterprise-privacy
  • Shariff plugins: We use the data protection-compliant Shariff plugin, so the share buttons do not transmit any information about the users. And it works like this: Shariff acts as an intermediary: instead of the browser, the website operator's server queries the number of likes - and this only once a minute to keep traffic within limits. The visitor remains anonymous. Further information http://www.heise.de/ct/ausgabe/2014-26-Social-Media-Buttons-datenschutzkonform-nutzen-2463330.html
  • uniebook-Plugins and content: uniebook Social plugins and content - This can include content such as images, videos or text and buttons with which users can view content from this online offer within Facebook can share. The list and appearance of the facebook Social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ – We are together with Facebook Ireland Ltd. for the collection or receipt as part of a transmission (but not further processing) of "Event Data" that Facebook via the faebook- Social plugins (and embedding functions for content) that are executed on our online offer, collects or receives as part of a transmission for the following purposes, jointly responsible: a) Display of content and advertising information that correspond to the presumed interests of the users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook-Messengers); c) Improving the delivery of ads and personalizing functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of users). We have with Facebook concluded a special agreement (“Supplement for Responsible Persons”, https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must note (https://www.facebook.com/legal/terms/data_security_terms) and in the Facebook has agreed to fulfill the rights of the data subject (i.e. users can, for example, send information or requests for deletion directly to Facebook judge). Note: If Facebook provides us with measurements, analyzes and reports (which are aggregated, i.e. do not contain information on individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of an order processing contract ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing), the “Data Security Conditions” (https://www.facebook.com/legal/terms/data_security_terms) and with regard to processing in the USA on the basis of standard contractual clauses (“Facebook-EU data transfer addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of the users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are guaranteed by the agreements with Facebook not limited; Service Provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; site: https://www.facebook.com; Datenschutzerklärung: https://www.facebook.com/about/privacy.
  • Google Fonts: We integrate the fonts ("Google Fonts") from the provider Google, whereby the user data is used solely for the purpose of displaying the fonts in the user's browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform representation and taking into account possible licensing restrictions for their integration; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site: https://fonts.google.com/; Data protection: https://policies.google.com/privacy.
  • X plugins and content: X Plugins and buttons – This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offering within Twitter; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, parent company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Website:https://twitter.com/de; Data protection:https://twitter.com/privacy, (settings: https://twitter.com/personalization).
  • YouTube videos: video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; site:https://www.youtube.com; Data protection:https://policies.google.com/privacy; Possibility of objection (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of commercials: https://adssettings.google.com/authenticated.
  • Vimeo: video content; Service Provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; site: https://vimeo.com; Data protection: https://vimeo.com/privacy; Possibility of objection (opt-out): We would like to point out that Vimeo can use Google Analytics and refer to the data protection declaration (https://policies.google.com/privacy) sowie die Opt-Out-Möglichkeiten for Google Analytics (https://tools.google.com/dlpage/gaoptout?hl=de) or Google's data-use settings for marketing purposes (https://adssettings.google.com/).
  • Slide share: Slideshows of the “Slideshare” platform from the third-party provider SlideShare Inc., 1 Montgomery St., Suite 1300, San Francisco, CA 94104, USA, data protection declaration http://www.slideshare.net/privacy and ComScore, Inc., 11950 Democracy Drive, 600 Suite, Reston, VA 20190, USA, Privacy Policy http://www.comscore.com/About_comScore/Privacy_Policy
  • Career jet: For our job search engine we use Careerjet Ltd, privacy policy: https://www.careerjet.de/privacy-policy/.
  • Amazon affiliate program: On the basis of our legitimate interests (ie interest in the economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) we are participants in the Amazon EU partner program, which was designed to provide a medium for websites by means of which the placement of advertisements and links to Amazon.de advertising reimbursement can be earned. Amazon uses cookies to be able to trace the origin of the orders. Among other things, Amazon can recognize that you have clicked on the partner link on this website. For more information on Amazon's use of data, see the company's privacy policy: http://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.

VG-Wort cookies and reports on access numbers

We use “session cookies” from VG Wort, Munich, to measure access to texts in order to record the probability of copying. Session cookies are small pieces of information that a provider stores in the RAM of the visitor's computer. A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. Session cookies cannot save any other data. These measurements are carried out by Kantar Deutschland GmbH according to the scalable central measuring method (SZM). They help determine the likelihood of individual texts being copied to compensate legal claims by authors and publishers. We do not collect personal data via cookies.

Many of our pages are provided with JavaScript calls, through which we report the access to the collecting society Wort (VG Wort). We allow our authors to participate in the distributions of the VG Wort, which complies with the statutory remuneration for the use of copyrighted works in accordance with Art. § Ensure 53 UrhG.

A use of our offers is also possible without cookies. Most browsers are set to automatically accept cookies. However, you can disable the storage of cookies or set your browser to notify you when cookies are sent.

Our website and our mobile website use the "Scalable Central Measurement Method" (SZM) from Kantar Deutschland GmbH to determine statistical parameters to determine the probability of texts being copied. Anonymous measured values ​​are collected in the process. For the recognition of computer systems, the access number measurement alternatively uses a session cookie or a signature that is created from various automatically transmitted information from your browser. IP addresses are only processed in anonymised form. The procedure was developed taking data protection into account. The sole aim of the process is to determine the probability of individual texts being copied. At no time individual users are identified. Your identity is always protected. You will not receive any advertising through the system.

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as your consent to processing is revoked or other permissions are no longer applicable (e.g. if the purpose of processing this data no longer applies or it is not required for the purpose). If the data is not deleted because it is required for other, legally permissible purposes, its processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person. Further information on the deletion of personal data can also be provided in the context of the individual data protection information in this data protection declaration.

Modification and update of the privacy policy

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification. If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.

Rights of data subjects

As a data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

  • Right to: You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is based on Article 6 Paragraph 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed in order to operate direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising.
  • Withdrawal with consent: You have the right to revoke your consent at any time.
  • Right: You have the right to obtain confirmation as to whether or not data in question is being processed and to obtain information on such data, as well as further information and a copy of the data in accordance with legal requirements.
  • Right to rectification: You have the right, in accordance with the legal requirements, to demand the completion of the data concerning you or the correction of the incorrect data concerning you.
  • Right to cancellation and limitation of processing: In accordance with the statutory provisions, you have the right to demand that data relating to you be deleted immediately, or alternatively to demand a restriction of the processing of data in accordance with the statutory provisions.
  • Right to data portability: You have the right to receive data relating to you provided to us in accordance with the legal requirements in a structured, common and machine-readable format or to request their transmission to another person in charge.
  • Complaint to the supervisory authority: You also have the right, in accordance with the legal requirements, to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, your place of work or the place of the alleged violation, if you are of the opinion that the processing of the personal data concerning you is contrary to GDPR violates.

definitions

This section provides an overview of the terminology used in this Privacy Policy. Many of the terms are taken from the law and defined above all in Art. 4 DSGVO. The legal definitions are binding. The following explanations, on the other hand, are intended above all to aid understanding. The terms are sorted alphabetically.

  • Visit Action Evaluation: “Visit action evaluation” (English “Conversion Tracking”) describes a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, we can see whether the advertisements we placed on other websites were successful).
  • Credit Report: Automated decisions are based on automatic data processing without human intervention (e.g. in the case of an automatic rejection of a purchase on account, an online loan application or an online application process without any human intervention. According to Art. 22 GDPR, such automated decisions are only permissible if those concerned consent if they are necessary for the performance of a contract or if national laws allow these decisions.
  • Cross-Device Tracking: Cross-device tracking is a form of tracking in which users' behavioral and interest information is captured across devices in so-called profiles by assigning users an online identifier. As a result, user information can generally be analyzed for marketing purposes, regardless of the browsers or devices used (eg mobile phones or desktop computers). For most providers, the online ID is not linked to clear data, such as names, postal addresses or e-mail addresses.
  • IP masking: “IP masking” is a method in which the last octet, ie the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymising processing methods, especially in online marketing
  • Interest-based and behavioral marketing: Interest and / or behavioral marketing is when potential interests of users in ads and other content are predicted as accurately as possible. This is done on the basis of information about their pre-behavior (eg visiting certain websites and staying on them, buying behavior or interaction with other users), which are stored in a so-called profile. As a rule, cookies are used for these purposes.
  • Conversion measurement: Conversion measurement is a method by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures take place, and then retrieved again on the destination website. For example, we can see if the ads we show on other websites have been successful.
  • Personal data: “Personal data” is all information that relates to an identified or identifiable natural person (hereinafter “data subject”); A natural person is regarded as identifiable who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
  • Profiling: "Profiling" is any type of automated processing of personal data that consists of using this personal data to identify certain personal aspects that relate to a natural person (depending on the type of profiling, this includes information on age, to analyze, evaluate or predict the gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people (e.g. the interests in certain content or products, the click behavior on a website or the whereabouts ). Cookies and web beacons are often used for profiling purposes.
  • Audience measurement: The range measurement (also known as web analytics) serves to evaluate the flow of visitors to an online offer and may include the behavior or interests of visitors to certain information, such as content of websites. With the help of the range analysis, website owners can recognize, for example, at what time visitors visit their website and what content they are interested in. As a result, they can, for example, better adapt the contents of the website to the needs of their visitors. For purposes of reach analysis, pseudonymous cookies and web beacons are often used to detect returning visitors for more accurate analysis of how to use an online offer.
  • remarketing: "Remarketing" or "retargeting" is used when, for example, it is noted for advertising purposes which products a user was interested in on a website in order to remind the user of these products on other websites, for example in advertisements.
  • Location data: Location data is created when a mobile device (or another device with the technical requirements for location determination) connects to a radio cell, a WLAN or similar technical intermediaries and functions of location determination. Location data are used to indicate the geographically determinable position on the earth at which the respective device is located. Location data can e.g. B. can be used to display map functions or other information dependent on a location.
  • Tracking: One speaks of "tracking" when the behavior of users can be traced across several online offers. As a rule, behavioral and interest information with regard to the online offers used is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests.
  • Responsible: “Responsible person” is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.
  • Processing: “Processing” is any process carried out with or without the aid of automated processes or any such series of processes in connection with personal data. The term is broad and encompasses practically every handling of data, be it the collection, evaluation, storage, transmission or deletion.
  • Audience Education: One speaks of target group formation (or “Custom Audiences”) when target groups are determined for advertising purposes, eg the insertion of advertisements. For example, based on a user's interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or in the online shop in which he viewed the products. One speaks of “lookalike audiences” (or similar target groups), in turn, when the content assessed as suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are generally used for the purpose of creating custom audiences and lookalike audiences.

Liability and copyright

This privacy policy has been approved by a lawyer (https://drschwenke.de) created according to the typical requirements of a website.

This text is protected by copyright and its use is only permitted here. That means, for example, it may not be used on other websites.