Leadership satire: bikers for self-marketing

Hannes is worried. A member of the executive board has just been elected who is a few years younger than him. When he is in the morning in the Spiegel considered, it can no longer be denied that it is gradually approaching the 50th anniversary of its birth. And now?

Die Entscheidung

You can smile away wrinkles, darken hair with color if necessary, but the steadily growing circumference just above the waistline can no longer be disputed away. After reading a relevant specialist article on the midlife crisis, Hannes clear: Before it slips into it, it is important to develop effective and sustainable countermeasures.

For hours he consults guides and blogs in the Internet. Then he decides to play sports. This is good for the mental and physical Health. Now it is time to look for the right sport. After further research in Mens-Health- and Life-Style magazine results: Hannes becomes a biker. Not just profane "cycling", no, that's for tourists in the lowlands. Hannes opts for proper and sporty cycling. Biking is the sport for the modern man!

The goal setting phase

The books on the subject (advertising)

As a manager, Hannes knows that no Projects gets by without a goal. "Set are not too modest ”is Hannes' experience from his practice. And what works there should also be right for his bike project. It is clear to him that he wants to strive for ambitious targets here too.

For example, the Alpine Bikeathlon is held annually, which separates the Fitten from the top Fitten. In five days across the Swiss mountains and peppered with a few thousand meters of altitude. This is an announcement and a challenge at the same time. To get a tad more concrete, Hannes plans to participate in the Alpen-Bikeathlon next summer and aims for the first quarter of the ranking.

The planning phase

A solid project must be well planned. Here time and Money saving would be wrong. The first thing to do is to get the materials. Hannes drives from specialist dealer to specialist dealer, gets advice on the nature of the frame material and transmission technology as well as the subtleties in the brake systems of modern bikes and test rides about ten models. He finally decides on a Roadrunner Ultimate with a carbon frame and high-end braking system.

The right outfit should not be missing either. With the gym shorts from the Study and an old promotional T-shirt from the 90s is no longer a thing. So he can buy a racing outfit Bike Passion with an integrated ventilation system in fashionable colors in a specialist shop. The DVD "Efficiency in Pedaling" shows Hannes impressively on his PC which movement sequences he should internalize in detail.

Flanking marketing measures

Discounts for your success (advertising)!

Basically Hannes is aware that he does the sport for himself and his health. But as in any area, sport is not just about doing good, but talking about it. The environment should perceive that you (s) are with the people. He screws his luggage bike carrier on the car roof. Of course, not a cheap model from the hardware store, but the right quality product.

This carrier stays on the roof, so it's in the underground car park Company everyone understands that Hannes is biking so intensely that it's not worth taking off the rack every time. In addition, it seems absolutely important that he informs his colleagues about his plans during the breaks together. And of course "by-the-way" also leaves a PC printout of "XXL bike tours" in the printer. He is looking forward to answering the question “Who does this expression belong to?” in the open-plan office. can answer “me”. So, Marketing is not everything - but without marketing everything is nothing.

The implementation

After the week-long goal setting and planning phase, the time is there to subject your bike to a field test, including the whole equipment. Hannes puts the bike on the car, pulls the figurbetonten Renndress and goes to the country. As soon as he had parked at the edge of the forest, a barking, sharp dog approached with strollers in the tow.

The mutt looks as if to think, "ah, another biker, great calves, looking forward to a bite." Hannes stays in the car. He doesn't like the prospect of a closer meeting with the dog. He didn't think this scenario through. He breaks them exercise immediately leaves and drives home to look for an internet article about “dogs and bikers living together”. He is happy to close this planning gap and says comfortingly: "Especially with such important projects, you really don't have to rush anything".

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