The job portal Projektwerk has a non-representative survey on the subject Online- Applications made. The result is that the online application has already replaced the application by post. In the context of this post, I would like to make two crucial ones Ask Clarify: How reliable are the figures determined? And what advantages and disadvantages could this development have?

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Methodology: Where do the figures come from?

In total, 672 took part in the survey People took part. 647 participants in the study were informed internally about the Email-Shipping moved to participate in the study. The remaining 25 people were motivated to participate through social media channels.

The respondents were asked a total of four questions, which were evaluated in the form of pie charts. Only one of the questions is of a substantive nature. The other three relate to Age, Gender, Industry.

How is the survey structured?

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The largest number of participants was between 30 and 60 years old. Total 34% were years between 41 and 50 years, 27% between 51 and 60 and 21% between 31 and 40 years old. Younger age groups were rarely represented as little as persons over 60 years.

According to the survey, 672% of the 33 participants were female and 67% male. The people interviewed came from the following sectors: IT, creative industries, management consulting, healthcare, engineering and others.

Criticism of the data set

Even this brief analysis of the structure reveals an obvious shortcoming in the survey, because a disproportionately large number of respondents apparently came from the contact book of the client portal. The fact that this group faces a relatively small group of external respondents reduces (formally) the meaningfulness of the survey enormously. In addition, the 25 external participants were informed via the company's own social media channels Company were recruited.

This suggests that the number of these respondents is already somewhat close to the client's portfolio. This is also suggested by the industry distribution of the participants. The chosen title of the survey “Online applications today” leads one to believe that the survey could provide an answer to this very general question.

How balanced was the survey?

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Considering the non-representative selection of the participants and professional groups, the survey can at most show the extent to which people who are thematically close to the client of the survey stand on the subject of online applications.

The unequal distribution of women and men makes it more difficult to reduce the meaningfulness of the survey with regard to gender-specific differences. A balanced relationship between women and men could, for example, provide insights into whether more women or men use online applications.

It is definitely positive that the participants in the survey are relatively balanced in terms of age. This allows at least an evaluation as to whether the prejudice that rather Boy people use online procedures than older people, confirmed. However, this can only be done approximately, since a klare Comparison of age and form of application is not included in the survey.

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How did the respondents ask the question “How do you apply most frequently?” answered?

According to survey apply 64% of respondents most often per eMail, By contrast, only weak 5% of respondents choose the post. The reasons given by the respondents for the preferred application form was not part of the survey.

It is interesting, however, that 30% of the interviewees come from the IT industry, 19% from the creative industry and 16% from the business consultancy.

Are the reasons for the popularity of online applications elsewhere?

The reason why especially in these areas mainly applications per eMail could be that in these professions eMail is generally used as an important main means of communication.

Who nowadays his customers wants to reach, picks up the phone or writes first fast eMail, Only office mail and similar important letters are still delivered by mail only. So why should that eMail not also play an important role in the application process? Are online applications a new future trend?

Online applications as a trend of the future?

Stands out in spite of Criticism a trend in the structure of the survey? I mean yes. Because to deny the trend towards increasing digitization would be a false assessment of obvious facts.

Even if the structure of the Projektwerk survey can be criticized, the trend it reveals is congruent with everyday experience. And: Whether a human sympathisch is and has the qualifications is just as unlikely to result from an analog application as it is from an online application. Therefore, nothing should stand in the way of a consistent implementation of online applications.


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