Nothing is as good as special and festive occasions, such as anniversaries and birthdays, to celebrate important things customers and business partners as a reminder and to show that one has thought of the other.

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After all, human factors also play an important role in business relationships. And especially on special occasions, friendship, contemplation and reflection should play a role. The best opportunity, then, to use these soft skills for the job, eg to maintain your personal contact network and establish important contacts.

However: That's why automatically sent print postcards or loveless selected standard presents are rather out of place.

Networking: Less is more

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The old one applies Networking-Rule “Less is more”. In other words, it's better to maintain a few but very good contacts than to send Christmas greetings indiscriminately. It is much more important to give the recipient the feeling that the greeting is meant specifically for them.

You should never give the impression that it is only a form of fulfillment of duty, which shows disinterest or even lovelessness. Christmas postcards that address the addressee personally instead of “Dear customers” - and a personal signature are therefore ideal.

Standing out from the crowd with a personal approach

Who from the mass of eMailEmails a personal, tailored to the customer or business partner motif.

One more beautiful than eMails and postcards are small presents. But even then you can do a lot wrong. For example, the presents should be in many Companys be sent in bulk, not too cheap, that could insult the recipient, and it should be as neutral as possible.

Pay tribute and respect

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The general rule is: With a gift you also pay tribute to business partners and Respect for their work and gratitude to customers for their loyalty.

Conversely, this also means that if you are dissatisfied with your gift, you can fast not recognized enough and humiliated in front of others feel. It is therefore important, especially in a professional context, to Choice of the gift to consider carefully.

The more personal the better

About small but all the nicer gestures from managers for theirs Employees reports Best of HR - Berufebilder.de® author and managementTraining Dorothee Echter at Harvard Business Manager: For example, from the European boss of a company who helps build a classroom at a school in Uganda at the turn of the year and then sends the photos to business partners.

A manager who invites your business partners to stroll through the Christmas market and spice up mulled wine with cinnamon cookies. Or the German strategy chief, who brings German chocolate Santa Claus to his colleagues in Shanghai. No expensive gifts - and yet they come from the heart and therefore often reach more than expensive gifts.

8 tips: How to use festive occasions for networking

Festive occasions are always an opportunity of inner reflection. So use them for networking. 8 tips tell you how:

  1. Maintain contacts: Do not leave it with the exchange of business cards, but maintain important contacts regularly.
  2. No less is more, but small is more: Oversized gifts and packaging should be avoided. Show that you have thought along.
  3. The more personal, the better: Your greeting should signal interest in the other person. The more personal he is, the better.
  4. It depends on the little gestures. Example: Write your new contact immediately after each important meeting throughout the year.
  5. Gifts according to the interests: Ask about the interests of your conversation partners and remember them. Then you can hand over suitable gifts at the right time.
  6. No mass mailing: Dear send a few customers something and raushauen properly instead of greeting cards as a mass-produced.
  7. Choose neutral gift: A voucher for a book or restaurant visit or a ticket for cinema - everyone can choose what he likes.
  8. Be careful with edibles! Even if the festivities chocolate and Plaetchen are ideal as a gift: Not everyone likes them and not everyone is allowed to eat them.


Top books on the subject

9783965962804

 9783965961166

 9783965963627

 9783965965485

 9783965961883

 9783965964228

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