There was a time when vitamin B was considered indelicate. Cliques, nepotism and cliques were derogatory Rede. That seems to have changed fundamentally today. The principle of “who knows whom” has become the top priorityStrategy chosen.

Kathrin Sohst_Meetings and small talk with depth

If networking brings more than any application

Recently, at one Lecture in Marburg, a participant told me that it wasn't like that at all light had been to get her internship. First they got it over a normal Application tries. In the second attempt, as she admitted somewhat shyly, she used her vitamin B after all - and got the internship.

Immediately, however, she added defensively: “But then I noticed that a large part of the people in this Companys that is how they got their job. So I'm no exception! "

Ethical concerns about networking

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The example illustrates the disadvantage of what is recommended so often and so gladly (also by me, by the way). Career-Principle (Social) Networking: Apparently there are still enough people who are somehow uncomfortable with it.

Because it has a negative connotation. Because many People want to convince with their honest work. Because you don't want to be dependent on others, etc.

People are not objective!

I'm a bit torn myself: on the one hand, the wish that one's good Performance and work wants to convince. Very praiseworthy. Then again, humans just don't work that way.

Because we are up Communication designed. And often only perceive things that we want to perceive - selectively, as the gorilla experiment shows. There is no such thing as an objective performance assessment!

The boundaries between networking and nepotism are fluid

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This may upset people who do not have the appropriate contacts. Because their performance is misunderstood. And there must be no excuse for nepotism. But the boundaries are indeed blurred.

In connection with this I found a survey carried out by the Austrian job exchange Karrie.at some time ago among its users - so it is not really representative, because theoretically everyone can of course select the same item 10 times. But let's assume that the numbers would show a certain trend:

“If you have relationships, you should also use them!”

The question was how important vitamin B is in the Job Search is. A distinction was made between employees and employers. The majority of participants say: “If you have connections, you should use them” – a relative majority of both employers (48 percent) and employers agree Candidate (41 percent) agreed.

This result is now interesting: While four out of ten employees (39 percent) are convinced that “nothing works without relationships” when looking for a job, 43 percent of employers believe that good people can find good jobs even without contacts. I rather believe that employers want to speak freely of the accusation of nepotism.

Employer: “Contacts not important”

Every company naturally wants to think and communicate that it has the best, most capable and great employees. Imagine one HR who admits that he did not choose an applicant based on objective skills but because he knows the XY - he would make himself completely vulnerable. Even if it often happens that way in reality!

In addition, only four percent of 181 respondents on the employers' side say that relationships are the non-plus ultra in the search for potential employees.

Employees: majority does not believe in objectivity

Treacherously: 48 percent still advise applicants to let their contacts play if they have the opportunity to do so. And the fact that only objective criteria are used in the selection of candidates were given by only five per cent of the surveyed entrepreneurs and personnel decision-makers.

By the way, the employee side sees it completely differently: Just under a fifth of the 563 employees surveyed (18 percent) think that qualified people can find good jobs without the help of others. And a negligible number of respondents - a meager two percent (!) - believe that only objective criteria count in application processes.

The survey results in detail:

Employees (563 participants): Looking for a job - Success through “Vitamin B”?

* Nothing works without relationships: 39 percent * Those who have relationships should use them: 41 percent * Those who are good will find a good job without them: 18 percent * Only objective criteria count: 2 percent

Employers (181 participants): Searching for an applicant - Success through “Vitamin B”?

* Nothing works without relationships: 4 percent * Those who have relationships should use them: 48 percent * Those who are good will find a good job without them: 43 percent * Only objective criteria count for me: 5 percent


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