The 5 Best Books for Optimal Negotiations: Marketing Sales Communication {reading tip}

Very helpful for anyone im Sales or are active in purchasing and regularly have to conduct the relevant negotiations, these books are:

Profitable purchasing - expert tips for price negotiations

Urs Altmannsberger will guide you through the most common negotiation situations Business-Purchasing. With a systematic schedule and concrete recommendations for action for difficult situations.

At least 1 percent is always possible,” is von Altmannsberger's credo. The author is an experienced negotiation trainer who has worked as a buyer in medium-sized and larger companies for many years Companys was active. He would like to show the reader how to put together a negotiation strategy that leads to sustainable Success when purchasing leads to procurement.

Modern training book for buyers

The book contains numerous exercises that you can do to be better prepared for discussions and objections. That the author from a treasure of practical Background draws is page after page clear to recognize.

He describes the preparation and the Planning of the negotiation talk until the pain threshold of the seller is reached or even exceeded.

As a bonus for the readers, the Internet many videos to supplement the text. Profitable Purchasing” is a successful training book for buyers. Statements and exercises provide the tools to achieve more in future negotiations.

The Bible for Sellers

Jeffrey Gitomer - one of the leading authorities in sales - has a big concern: to make even better salespeople out of good ones! And as a longtime Seller he also knows what is important! Internationally successful for a long time, it has finally been published in German.

Discounts for your success (advertising)!

Anyone who writes a book and then calls this book the “Bible” naturally creates huge expectations in the reader. This book - the "Scriptures" or the "Book of Books" so to speak - need not be less than the basis or foundation of what it is about. In this case, by selling.

The 10,5 commandments of sales success

And believe it or not: Gitomer covers EVERYTHING in his sales bible, at least everything that has to do with selling in any way. Why is he doing this? To make you a better salesman, what did you think?

For example, there are the 10,5 imperatives of sales success, the 12,5 values ​​of the sales professional, the 12,5 things that Trust of customers strengths, the 19,5 signs that customers are willing to buy, the 18,5 characteristics of failed salespeople, the 35,5 rules for success for trade exhibitions and – last but not least – the 8,5 possible uses for this book.

The author knows his Pappenheimer. And that's good

Gitomer is a seller himself, and has been for many years. And a very successful seller, as we like to believe. But he is not only a gifted salesman. There are many good sellers – thank God! But Gitomer is more, namely also a gifted mediator. For many years he has regularly written a column on sales for a US magazine, which has a huge Resonance bumps. However, Gitomer is not only technically up to date.

Of course he knows his Pappenheimer, i.e. the other salespeople, very well, knows theirs weaknesses and strengths, knows what they like and what they don't like at all. Most sellers don't like text cemeteries, for example. And that's why Gitomer works hard to make the reading tasty and palatable for his readers light to make digestible.

Convey your message and vision

This means that visually no two pages look the same, there are different font sizes, different colors, lots of them Checklists and even cartoons. That Gitomer was also linguistically driven by the will to make sentences forms, about whose Significance it goes without saying that you don't have to think for hours.

Jeffrey Gitomer has one message and a mission: to help salespeople become better salespeople. So he sat down and thought about how to prepare this message so that it has the best chance of actually reaching the addressees. The result is a book that is unusual in every respect. Sellers will love it.

How you and your offers stand out from the average

Successful selling lives from emotions. Customers want to be convinced and carried away. And the best way to do that is through feelings. Because: With the pure facts, sales successes can usually not be achieved.

The profiled sales trainer, Ingo Vogel, who many years ago had to learn the Welt Not ignoring the feelings shows how it is possible to successfully address customers and bring them to a conclusion.

Inspire through emotions

There's a whole simple rule to that awareness of customers in the growing competition: Emotion. Create enthusiasm - for the product and also for the seller.

Ingo Vogel explains in his book “Just Simply Emotional” how you can convert traditional sales business into “emotional customer management”. In all areas: at the point of sale, in discussions with customers at the conference table, on the phone and even via the Internet.

Authenticity is trump

Author Vogel uses the research results of neuromarketing and the Psychology. You don't have to reach into your bag of tricks to implement the tips.

On the contrary: Appear authentically, enthusiasm for your own cause and the People show, that's what it's all about. What unites all top sellers is a “fierce determination to really want to close the deal. Because that's what counts. Those who have doubts are completely out of place here”.

Whoever is credible, wins

The book explains how to program yourself step by step for success in order to transfer your own enthusiasm to the customer.

Very useful sales guide that clearly gets to the point that it has long been about emotions, not about prices and products. Whoever reads the book will go into the next sales pitch highly motivated.

Think positively, sell better

Sales expert and best of HR - Berufebilder.de® – author Sandra Schubert has positive psychology and work organization and Time management packed in a book. The result is a practical sales guide that should make people happy.

What do the findings of positive psychology, sales, work organization and time management have to do with each other? Much. Our author Sandra Schubert applies it successfully to the challenges in sales. In her book “Happy Sales” she provides effective tools for active and happy sales people.

Internal motivation for sales flow

Schubert had noticed: There are a few books on positive psychology (“What makes me permanently happy?”) and countless works on the subject of sales training. But up until now, no other company has applied the findings of happiness research so precisely and pragmatically Everyday life transmitted by salespeople and field workers. Schubert has now changed that with your book “Happy Sales”-

Author Sandra Schubert has structured her guideline for “more joy at the next customer appointment” like a “good seminar: alternating exciting theories, own experiences and exercises.”

With the right attitude towards the customer

Schubert provides the direction that will not make you a star salesman overnight, but one who likes to get up in the morning and starts with a “positive” feeling Office or drives to the customer:

“When you realize your ideals in sales, yours Motivation When you have clearly visualized for active selling and are guided by positive beliefs, believe me nothing can go wrong.”

Tips for more power in everyday life

“Participate” is very important here. Based on small mental Tasks and short questionnaires in the course of the book you will determine your personal impellerthat stabilize you internally (even when things aren't going so well) or even put you in "flow" mode (when motivation and self-confidence overlap perfectly).

No more whining about customers and bosses. With her self-motivation training, Schubert activates the Optimism and Fun am merchandise - and brings back the ease into everyday sales that many customer advisors miss so painfully.

In search of the return coach

quick-wittedness is a Artthat we all too often fail to master. We often only remember afterwards what we could have said – when it is too late. Now there is help!

Because it's a cross: As soon as we are verbally attacked, we unfortunately can't think of an appropriate reaction, the situation is hardly over - and it's too late for any answer - we can hardly save ourselves from good and lively ones ideaswhat could have been said.

The emphasis is on "would have". “Repartee for Dummies” provides a remedy and shows how we can parry rhetorically at any time – whether in negotiations or in the unpopular small Talk. The rhetoric- and quick-wittedness expert Gero Teufert shows how we will soon find appropriate reactions more quickly and more spontaneously.

Ready for action through negotiations and small talk

Gero Teufert is a communications expert who has featured in previous books such as Repartee Techniques for Dummies and Basics of small talk for dummies has dedicated the rules of the game to strong rhetoric.

His new book “Repartee for Dummies” is more detailed than the two pocket books. sovereign stay in heated verbal battles and counter one or the other provocation with a humorous slogan - that's what the 400-page practical book is all about.

The victim roll left

Quick wit is not innate, but can be learned like a foreign language, Teufert makes clear. Those who practice the three main disciplines of “resistance”, “ability to reason” and “humor” will be able to look forward to discussions in the office with ease and of course also shine at the next party.

Above all, repartee is an effective means of opposing Bullying to protect. Anyone who has an arrow in their quiver rhetorically will not be the victim of social attacks.

Stay calm when it gets frantic

Using concrete, everyday examples, the author explains how you can achieve the necessary mental serenity. Transforming negative beliefs ("I am too old") positively ("I have a lot of experience and am ready to make decisions") helps you to concentrate fully on the matter and not to struggle with your self-image.

The appropriate saves on outrageous Ask or attacks come into consciousness much more easily. Teufert has put many of them together: From simple retaliation "We fit together well", to the time-saving trick ("counter stupid questions with a counter-question") to evasive tactics by the unexpected compliment, if you date Executive for example lack Order is accused.

Until rigor mortis sets in ...

Would you like an example? Please: “They are organized in an exemplary manner. How do you do that? ”. And of course there are also the right sayings for the rude teasing in the circle of colleagues. One of the nicest: “The best thing to do is lie down for a few minutes. Better hours. Or days. Best of all until the mortal rigidity sets in. ”

Anyone who suffers from their "quiet mouse" image at work will find numerous good ideas and templates in the very well prepared rhetoric basic course to better assert themselves verbally. Recommended!

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