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By Sabine Linz (More) • Last updated on October 10.03.2024, XNUMX • First published on 06.08.2013/XNUMX/XNUMX • So far 19016 readers, 2686 social media shares Likes & Reviews (5 / 5) • Read & write comments
What percentage of the Women do you actually think you are pretty these days? Are there women who don't want to lose weight or have never dieted? Unfortunately, it will be a shockingly small percentage. Because: media and Marketing shape our ideal of beauty - and much more subconsciously than many believe.
The famous cartoon character Maya the Bee is certainly one of all generations Term. But did you also know that the shapely and much-loved Maya the Bee has been made thinner in the new edition?
What media effect and we inconspicuous the coinage is done is amazing. The women's conference DLD women, the 15./16. July in Munich and which I also attended, delivered surprising results, which have frightened me personally:
According to the psychologist Susie Orbach, only 4% of all women think they are really pretty. Marie Furtwängler, actress and DLD Chairwoman posed the question at the conference Audience which women find themselves really pretty. Whoever reports is conceited, one might think at first.
Is that so? No! There was no trace of being conceited. All the women present there who belonged to the "reporters" were just brave. Because the media actually seem to be able to significantly improve the self-image of women manipulate.
Susie Orbach told that already Boy Preschool girls are dissatisfied with their appearance and in America are already adolescent women in the Age had Botox injections from the age of 14. A development that is hard to believe.
Erika Hoholick from Ogilvy and Mather presented the new “Dove – Real Beauty” campaign, which counters the beauty craze act should. An interesting study that should give us food for thought.
Women were drawn by a painter based on your verbal description of your appearance. Afterwards, the best friend or a close friend was asked to describe the person and a new drawing emerged.
The pictures were exhibited and the result was fatal. Two completely different women could be seen in two pictures. Another indication of dissatisfaction regarding your own appearance?
With Dove's new campaign, a message in the Welt carried and this should be carried on. It is the young generation that will be hit even harder and it is time to counteract the ideal of beauty given by the media.
Authentic people with Character are real beauties. The development is frightening, but women can do something about it. If you look at your counterpart, the way of looking at things is far less critical.
That should give us food for thought and we should start engaging with others Eyes to see. We don't have to chase after any ideal of beauty. It is important to accept yourself as you are.
What would a world full of alike look like People? We wouldn't be comfortable with it feel and such a life without individuals would just be uninteresting and boring.
Sabine Linz has a degree in communications and marketing/PR manager. She worked at Siemens or Frauenhofer before founding the online jeweler Amoonìc. At Siemens, she worked as a marketing communication consultant in the mobility department in the communications department, mainly for the board level. She was responsible for setting up the “Speakers Placement” topic. "Speaker Placement" included the identification and preparation of potential events to position the top management of the division with regard to the messages of Siemens AG. She developed a marketing strategy for the positioning of the top managers in the market at Siemens Mobility, managed it centrally and successfully built it up in the Siemens Mobility area. At the Fraunhofer Institute for Integrated Circuits she worked as a marketing and event manager in the audio and multimedia area. In addition to being responsible for organizing trade fairs, she presented and marketed the latest technologies worldwide. All texts by Sabine Linz.
Unfortunately, in many HR departments a arrogance and arrogance has just established in large corporations, where I actually wonder if they are really looking for the best employees, as they state, or just interchangeable work slaves.
Great contribution
Well said. Funnily, I had the same thoughts this morning when I read the message about the thinner bee Maya. In my opinion, very bad and unfortunately very significant.
The video of the Dove campaign with the drawn women I have synonymous still on my computer, since it goes in the right direction.
Lg
Hallo,
I must admit that I find the thin bee Maja also ugly. The Dove spot I do not know.
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