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By Simone Janson (More) • Last updated on October 06.10.2023, XNUMX • First published on 25.11.2021/XNUMX/XNUMX • So far 4351 readers, 1803 social media shares Likes & Reviews (5 / 5) • Read & write comments
Especially start-ups and small ones Companys with little Marketing-Budget often find it difficult to find the right one Strategy to sell your products and services. 10 tips.
"If you want to put a dollar into your business, you need to have a second to get the word out."
This quote from the American industrialist Henry Ford makes it perfectly clear that a good Idea alone is not enough to get one Business start Success to lead: If you want to sell your products or services, you have to Advertising float.
However, it is important that the advertising measures are carried out in a targeted, planned, regular and coordinated manner. Otherwise it fizzles out Effect. It is therefore important to first develop an individual marketing strategy.
The following will help Askthat one must ask before hiring a professional Concept draw up can.
Unfortunately, your own enthusiasm for the business idea is only half the battle: It is much more important to share your own customers to know well - for example through an in-depth analysis of the market. Because others People will only buy a product if you get a benefit from it or use a service only if this one Problem solves.
But customers don't just buy what they absolutely need, such as the washing machine to get the laundry clean. They also buy things that are more enjoyable and Health promise something like organic food, even if it's more expensive. Therefore, every entrepreneur has to ask himself whether his product really serves the customer benefit.
Only when these questions have been clarified should an entrepreneur embark on this strategic Basics Set up the operative marketing measures: To do this, you use a regular, fixed advertising budget and select those marketing instruments, also known as marketing mix by experts, with which you can put your own marketing strategy into practice.
But a practicable effect control is also part of today Planning your marketing activities. When in doubt, it is worth resorting to the help of professionals. Not only is this more efficient, it also saves you time so you can focus on your core business.
And finally, it is also a question of not immediately winning customers again verlieren – for example to the competition because it is cheaper. Because a marketing rule says: It is easier to persuade a satisfied customer to buy again once it has been won than to win a new customer.
Therefore it is important to have a positive and sustainable customer retention to reach. For example, by regularly communicating with customers after the purchase or by offering additional services.
Marketing – that is far more than Money for a few flyers, posters, advertisements or internet advertising: Successful marketing is based on an optimal strategy. We'll show you what this looks like
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
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