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Disclosure & Copyright: Images created as part of a free collaboration with Shutterstock. Text originally from: "The Career Driver's License: Success Tips for Everyone Who Starts Working" (2011), published by Campus Verlag, reprinted with the kind permission of the publisher.
From Professor Dr. Martin-Niels Däfler (More) • Last updated on October 02.11.2023, XNUMX • First published on 19.06.2018/XNUMX/XNUMX • So far 4385 readers, 1939 social media shares Likes & Reviews (5 / 5) • Read & write comments
Lectures, speeches and greetings are a mixture of oral and written Communication. Many advisors recommend giving a free speech, but let's do it Honestly: Only true professionals are able to speak freely and convincingly for longer. And they, too, usually need a bullet-point manuscript like a frame.
Let me start with three general comments:
A good Rede can be summed up in one sentence, which is also the central one message or reflects the motto. Your listeners should at least remember that. Here are three examples from well-known speeches:
You don't necessarily have to state the central message verbatim in your speech - but you should write down this one sentence and write it down on your monitor or somewhere else clear attach visibly. This way you always have an eye on what you want to achieve when formulating the speech.
The opening of the speech fulfills various Features. First of all, it should grab the attention of the audience. Then he should prepare the content of the main part - but only touch it, because a more detailed introduction to the topic will follow later with the introduction (see step 5). And finally, the introduction should make the listeners sympathetic to the content of the speech and the speaker. So put a lot of emphasis on getting started, because the first impression is crucial.
Here are some ways to start a speech: anecdotes, personal experiences and insights, constellation or horoscope (also Chinese horoscope), fables, Story, sagas, legends or myths, world records, unusual statistics, popular fallacies or historical events.
In case you were wondering: Yes, I actually recommend starting without a greeting (just like step 3) and only then letting the official greeting follow. In this way you achieve a high level of attention. I call this the “James Bond effect” because with the 007 films the viewer is immediately drawn into the action and only after a few minutes do the opening credits follow. What the opening credits are in the cinema, the salutation is in the Lecture.
Even if it is difficult for you: If possible, greet no more than three people by name, otherwise you will dig a “name grave” right at the beginning and verlieren the attention again. It is better to mention other names in the course of the speech. Always check the correct pronunciation of names beforehand and make sure that you know the exact job title or function.
We have learned that a good speech depends on the content. But at least as important is: A gripping entry that captivates the audience from the beginning! How to do that, I show here.
Perhaps the most important point here: name the topic of your speech, but don't use yours Opinions in advance. It is best if you present the topic – or the core thesis – as a question forms.
Now it's on to the main part. Begin with the weakest argument, so as not to blow your guns, and end with the best and strongest argument. Overall, you should only bring up more than five arguments in exceptional cases, because the rule of thumb applies here: never more arguments than you have one Hand can count. Finally, you must always justify the arguments you present.
Repeat important statements. Because: Information is only really internalized if it is constantly repeated. One also speaks of the “suggestive power of redundancy”. Anyone who repeats his message with similar formulations, each time with new examples, will score with his Audience the best Effect. Also, don't be afraid to consciously say you're repeating yourself.
Do not delay the conclusion for too long and do not announce the end of your speech in the sense of: "Before I come to the end of my speech, I would like to ..." Do not say "Thank you for your attention" in general, but end Your speech best with your motto.
Here are three ways you can finish your speech elegantly and in a way that will hang in the listeners:
Content and entry are important in a speech, as well as formulating key messages. However, it should also be conclusive - so that the message also gets stuck with the audience. Spice it up a bit.
By "seasoning" it is meant that you revise your raw text so that your speech is entertaining and "light digestible”. Here are some specific recommendations: Nothing makes a speech more interesting than its brevity.
You therefore spice up your speech when you engage in waivers to practice. So think about which words, sentences and sections you can delete without having to sacrifice (essential) content.
Speeches are written in the present - and, of course, kept. Pay attention to short main phrases. You should definitely rewrite phrases that are longer than eight words. Equally taboo are subordinate clauses - they have lost nothing in a speech.
Delete all subject and foreign words. If this is not possible, explain it - without the teacher's finger - when using it for the first time.
“Let me base my statements on an example: One of ours customers launched our product XY last year…” Tell stories. This is one of the most effective Methods, to inspire listeners and to make content understandable.
Because stories help unite the bare facts Sinn to rent. The more emotional the story, the better, because the facts will be kept the better. (“In 1867, Jan Winkman made a terrible discovery…”)
Now it is time to review all statements, figures and sources. The same applies above all to the named names, offices and functions. Also reassure yourself about the meaning and pronunciation of foreign words and proper names.
Prepare your speech manuscript and, if possible, give it to an expert for review. Use a large font size and a large line spacing for the speech manuscript. In addition, number the pages and staple the sheets together so that there is no “accident”.
Also deal with the question: “What arguments could critic or bring up opponents?" So anticipate possible objections and think about answers to them.
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Prof. Dr. Martin-Niels Däfler teaches at the University of Economics and Management (FOM) in Frankfurt am Main. Dafler, born in 1969, studied business administration and has been working as an independent communications and marketing consultant and trainer ever since - his clients include both large and medium-sized companies as well as numerous associations and academies. Since the beginning of 2010 he has been a lecturer at the University of Economics and Management (FOM) in Frankfurt am Main. His publications include “The career driver's license - tips for success for everyone who starts working”. All texts from Professor Dr. Martin-Niels Däfler.
Time is getting tighter and better in today's hectic daily work routine and good preparation often falls by the wayside. Too bad.
RT @SimoneJanson: The Career Leadership: Prepare a speech in 10 steps (part 1) #Presentation
The Career Guide License: Prepare a Speech in 10 Steps (Part 1) #Business
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