Inspiration strategy marketing
Better work, information as desired: We provide information you really need and engage with that Federal Ministry of Education as a partner for more sustainability. Our publishing house gives print/online Books, Magazine, eCourses out - with over 20 years of experience in corporate publishing and customers like Samsung, Otto, government institutions. behind it Simone Janson, German Top 10 blogger, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Our guide offers information according to your wishes, color-coded to match our four core target groups: managers (red), leaders (blue), newcomers (green) & beginners (orange) - more on this here . Many other job and career topics are offered by our Career lexicon & archive. Here you will find everything about marketing strategies and exciting business inspiration.
-
uniebook Data protection & privacy: As Facebook got angry!
In recent years, there has been a change in use due to the Facebook-Users and in the architecture of today's Facebook took place. The current Facebook With its structure, it is aimed precisely at functions such as sharing information, facilitating the search for people with the same interests and the self-portrayal of users. Can I be your friend? At Facebook [...]
-
Strategic communication: 5 tips for using the right words for career success!
Communication is important, but it is often misused. What helps to find the right words: The right strategy behind it! The solution is obvious, isn't it? Many people hear and read many seminars and books on communication and rhetoric every year. But very few realize that many of these sources neglect the strategic aspects of communication. [...]
-
Management & leadership in the WIR culture: 10 tips for team cooperation without a silo mentality
Our working world is shaped by new requirements. Today, processes are becoming more complex and networked than ever. Companies react by adapting their organization with matrix structures and project work. But that's not enough. 10 tips on how to do it better. Problem solving needs new ways of thinking "Problems can never be solved with the same way of thinking that created them" This connection [...]
-
This is how modern storymaking works: 3 steps to good stories
Storytelling is indispensable in modern marketing and successful corporate communication. This requires narrative material. But effective stories that can be passed on don't just come about. They are made. And then distributed in a targeted manner. In this way you not only find new good employees, but also customers who buy. Why stories are so powerful People love to share their [...]
-
Better sell through networking: conclusion without penetrance
Have you ever been “chatted up” a little? No wonder if you can only think of negative things about sales. Salespeople would do well to think carefully about what the customer really needs, take objections seriously and keep promises beyond the sale. The negative image If people are asked what spontaneously occurs to them on the subject of salespeople, [...]
-
Decide strategically really well {+ add-on as desired}
Good decisions require foresight and competence, but increasingly also team intelligence. This book shows how this can be achieved. In addition, as a customer, you will receive further information according to your wishes. Individual eBook buy according to your wishes Do you want a book on a topic of your choice? We would be happy to put together a book according to your wishes and deliver it in [...]
-
15 rules for better negotiating & selling {+ add-on as desired}
There are 15 rules to be observed as a seller if you want to convince customers. This book shows how mutual attraction is created and how the right matches come together in the end. In addition, as a customer, you will receive further information according to your wishes. Individual eBook buy according to your wishes Do you want a book on a topic of your choice? We like to provide [...]
-
Communication in everyday company life: Flurfunk vs. digital
The “corridor radio” is an important factor in information logistics in many companies. Quasi in passing, important information is exchanged, passed on or obtained in this unofficial news center. Communication in everyday life: completely-normal-and-just-so Everyday life determines our lives, also in business. When dealing with employees, suppliers and customers, the question arises again and again: How do I communicate correctly? Comes […]
-
Overcome fears and resistance to change
Since you deal with people everywhere, the resistances and the approaches to overcoming and bypassing them are very similar. How do you deal with it or how do you make change easier for yourself and others? Overcoming your own resistance First, it is a matter of overcoming your own resistance: As already said, the decision is to [...]
-
Being authentic as a means to success: you are unique!
What distinguishes a brand? How do you become authentic? How are emotional relationships formed? And how do you create your own personal brand? Authenticity and emotions are individual People have been asking me exactly these questions for 25 years now. Mostly it is managers who are passionate about their company and have recognized that successful brands have a product […]
-
Achieving goals in a team: Achieving great things together
A strong “we-feeling” develops through shared experiences, through achieved results and through pride in the company. Probably nothing motivates as much in the long run as being part of a successful community. The employee also communicates this to the outside world through positive stories. How group membership is created? Observe it at an event: As soon as several people come together, [...]
-
OPINION! Sylvia Paul, Chairman of the KinderHerz Foundation on Fundraising 2.0: “Online donations work better in the event of a disaster”
Sylvia Paul has been the board member and managing director of the KinderHerz foundation for children with congenital heart diseases for over ten years. In an interview, she explains how funds are collected and what they are used for - and what role the internet, crowdfunding and open science play in this. Sylvia Paul is a business economist and initially worked in the tourism industry, [...]
-
Define exactly what your problem is: The CIA Checklist
When we think in a targeted manner and want to focus on a problem or its solution, one thing in particular helps: visualization. A good way to do this is to use the CIA checklist. Where the name comes from During my studies I was employed as a working student in the quality department of a small company in the chemical industry. My job at the time was to introduce a quality management system according to ISO 9001. [...]
-
Seduction in business: beguiling people with facts and figures?
If only the cerebral, number-fixated managers would finally understand: People would rather be seduced by emotions than by factual presentations, a mess of numbers and sober facts. Only good feelings really get us going. Showing feelings is like turning on the blinker “Now you don't get so emotional right away. We cannot afford feelings here ”, [...]
-
![Regular turnover & profit in sales: 8 tips [+ 4 times checklist]](https://e68zy2pxt2x.exactdn.com/wp-content/uploads/2019/umsatz-verkauf-sales-geld.jpg?strip=all&lossy=1&ssl=1&lazy=1 "Regular turnover & profit in sales: 8 tips [+ 4 times checklist]")
Regular turnover & profit in sales: 8 tips [+ 4 times checklist]
Sales determine the success of any company. Whether the fiscal year starts on January 1st or July 1st. Reflection and analysis of the completed period are a good basis for starting an even more successful phase professionally. Inventory comes before sales All salespeople want a new business year with high sales. Was the past successful, [...]
-
Collaborative buying & selling as a future trend: Collaborative consumption in the literal sense of the word
Collaborative consumption is seen by many as the next step in the wave of social media: After sharing and recommending information, it is now time to consume together. An example of this: Airnb, where you can rent and let private apartments. But consumption - of olive oil, for example - can also be done collectively. More than just cheap [...]
-
Sell better through networking: others inspire with clear goals
Not only managers need assertiveness. Those who succeed in getting others excited about their goals can achieve them more quickly and easily. Important success factors for this are trust and clear rules of the game. Recognizing needs Everyone has their own needs, desires and goals. Some of them enforce theirs better than others. It is normal everyday life for managers that [...]
-
From a small mistake to a great success: the fail-forward principle
With the angry speech by FDP party leader Lindner in the state parliament of North Rhine-Westphalia, the discussion about a culture of failure or the lack of it reached politicians and thus the general public in Germany last week. What conclusions can we draw from this? Mockery and malice for the failed Lindner criticized in his speech that entrepreneurs [...]
-
Get free & fit for a new business world: the internet has no boss
Skype, wikis, blogs, apps, activity streams and document sharing: these and many other web tools have decoupled collaboration from real locations and made virtual swarming possible. However, it is increasingly recognized that people interact best when they can see each other. Why gestures and facial expressions are important Why is that? The true attitude is shown in [...]
-
Use content communication for messages: 3 tips for a viral marketing strategy
The digital media change has completely changed the framework for corporate communication. The consumer, self-confident, uncompromising and sovereign, now has the say. It demands interaction, an individual dialogue - and content. Not advertising chatter, but content is in demand In the past, press releases and advertising were the only major communication tools to reach a broad public in a targeted manner. Advertising is a [...]
![Regular turnover & profit in sales: 8 tips [+ 4 times checklist]](https://e68zy2pxt2x.exactdn.com/wp-content/uploads/2019/umsatz-verkauf-sales-geld.jpg?strip=all&lossy=1&ssl=1 "Regular turnover & profit in sales: 8 tips [+ 4 times checklist]")
