Inspiration strategy marketing
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Our guide offers information according to your wishes, color-coded to match our four core target groups: managers (red), leaders (blue), newcomers (green) & beginners (orange) - more on this here . Many other job and career topics are offered by our Career lexicon & archive. Here you will find everything about marketing strategies and exciting business inspiration.
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Motivate teams & employees efficiently: respect, attention & praise as a company philosophy
Unfortunately, motivation is still too often seen as a top-down measure. But that often turns out to be a dip in the toilet. What should leaders do better? Reality and Madness You, the boss, have an idea, a plan. You know exactly what you want to achieve. Now all you need is your […]
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Hustling - Achieve clever goals {+ add-on as desired}
In order to achieve goals, certain social rules must be adhered to - and then cleverly broken. How does this book show. In addition, as a customer, you will receive further information according to your wishes. Individual eBook buy according to your wishes Do you want a book on a topic of your choice? We would be happy to put together a book according to your wishes [...]
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Communication in the company & the success of the banal: Learning from speed dating
Communication is always and everywhere. Demanding conversation situations are one thing. But ninety percent of business life is unspectacular normality. Success takes place in the supposedly banal, where there is often little time to make a good impression. Partial information: the milieu as a defining factor In every form of communication, content is conveyed - articulated through the spoken [...]
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Change management in companies: beware of success recipes
By the way: be careful with recipes for success - including those that you can find here! We'll tell you why! The best recipe does not make a star chef. The bookshelves are full of works that present successful methods, concepts and their developers, users, etc. Of course, these sell better than books about failed change processes. This also means [...]
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Leadership Competence of the Future & Essential Leadership: Success through happy employees
Happy employees are good employees. But what makes people like a blind mountaineer happy? An essential leader therefore always keeps an eye on the happiness of his employees. But how do you get there? The luck of the blind mountaineer Andy Holzer from East Tyrol has overcome six of the Seven Summits, the highest peaks of all continents. He is […]
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Selling on Amazon: Risks for Business Startups
There are a number of risks that entrepreneurs should be aware of when selling on the Amazon Marketplace. Risks in the narrower sense In addition to the opportunities mentioned, the Amazon Marketplace also harbors numerous risks that the start-up will most likely not be able to recognize at first glance. It is not uncommon for this to subsequently lead to problems that threaten the existence of the company. In order to counter these threats [...]
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uniebook Data protection & privacy: the naked user
The sharing of information and private data has grown exponentially in the past few years and there is no end in sight for the future. The end of privacy? We just want to get to know you Facebook - we just want to get to know you. This is the motto of this satirical video that Alexander Lehman wrote about the worldwide [...]
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StartUps & Digitization: Innovation only with a new leadership culture & founder personalities
The German economy has to be innovative if it wants to remain internationally competitive. But faked start-up fantasies are not enough, we need a new management culture - and new skills. Startups - a hot topic. But also durable? StartUps are a hot topic right now, not only in the self-proclaimed startup capital Berlin: Some of the large corporations are also affording their [...]
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Ability to work in a team & motivation: Use the strengths of employees correctly
What is the ability to work in a team? Above all, a good team needs motivation and passion. The trick is to ensure that every employee is in the right place according to their strengths. Teamwork: Music as a source of inspiration For me, music is the greatest source of happiness and motivation there is. When my mother asked me as a child what I wanted to be one day, [...]
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Selling on Amazon: The 5Ps of Marketing
The four classic instruments of the marketing mix, the so-called four “P” for product, price, place and promotion, are several decades old, but by no means antiquated. For the Amazon Marketplace, however, these should be expanded and modified, as the following figure shows. 1. Product: Excellence in the range of goods On the one hand, excellence in the range of goods means the [...]
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The success secrets of Silicon Valley: Inspiring Steve Jobs & other insider tips
How do you become successful in Silicon Valley? What made companies like Google what they are today? And how do you inspire people like Steve Jobs? An insider overview. Heroes of the technology industry On a warm April day in 2016, people gathered on the football field of the Sacred Heart School in the heart of the Californian town of Atherton, California, [...]
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Successful together in the network {+ add-on as desired}
What can recruiters and personnel marketing as well as applicants learn from successful TV series such as Game of Thrones? How is mutual attraction created and how do the right matches come together in the end? In addition, as a customer, you will receive further information according to your wishes. Individual eBook buy according to your wishes Do you want a book on a topic of your choice? [...]
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More job success through self-marketing: 10 Tips for the right self-presentation
Again and again the readers get excited about Best of HR - Berufebilder.de® for the topic Do babblers have the better cards ?. The great interest shows how many people can identify with this topic. 10 tips for better self-expression. The creed of the modern performance society The attitude “hard work brings success” is widespread. For the […]
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Cooperation & swarm intelligence in the world of work: The perfect company
There is no up and down in networks. And certainly no conspicuous hierarchies. The common culture of sharing there hardly allows any demarcation. “Mine” and “yours” move closer together and mix. Networks: Incubator for Creativity Networks are decentralized, they are fast, adaptable and flexible. And they are an incubator for creativity. In the […]
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How word of mouth works: Why most companies are not recommended
You have to be recommended in order to be recommended. Because the referrer is responsible for something with his good name. And nobody wants to embarrass themselves. But with many companies you don't even know what you could recommend there. Recommendations separate the good from the bad Recommendations are the most valuable gift a provider can give their customers [...]
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Growth agile from StartUp to Mittelstand: How does transformation in companies work?
Growth is the death sentence for many startups: because they often arise spontaneously, disruptively, chaotically, but also flexibly. But the drama begins when the company grows: How can companies grow and still remain agile and maintain efficient structures? Why do startups fail? According to Best of HR – Berufebilder.de®-Author Eric Ries, who founded the lean startup method with his bestseller of the same name [...]
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Become an influencer {+ add-on as desired}
Influencers live from the attention of their followers and the cooperation with big brands. How do you manage to position yourself as an influencer on the market and keep it there? In addition, as a customer, you will receive further information according to your wishes. Individual eBook buy according to your wishes Do you want a book on a topic of your choice? We provide [...]
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Change: invest properly in 4 steps
In order to recognize its potential and to be able to develop it in the market, it is important for companies to successfully design change processes by first initiating them and then continuously optimizing them. That is not possible without investments! What change initiatives and project management have in common A key aspect of change in companies is the project business.
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Promote agile IT project management: 5 tips for more innovation
How do companies and IT departments manage to work and position themselves in such a way that they can best promote and use the innovation potential of their employees? Addicted to Innovation Everyone is addicted to innovation. Hardly a day goes by when the media, business and politics do not talk about innovation. Because […]
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Leadership through Systemic Moderation: 5 tips for better meetings
Meeting culture in Germany: The boss is late, the person sitting next to you looks at his smartphone and the rest of the workforce has endless discussions without a discernible goal. Systemic moderation can change that. Moderation - the attribute of executives Nowadays companies operate globally, in projects, joint ventures and changing teams. We are constantly entering into new relationships, whether with customers, [...]
