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Sales leads: 6 tips for perfect completion
In a sales or customer meeting, one thing is particularly important: the conclusion. And that in two senses of the word, because the decisive factor for the customer journey is how you end the conversation. Get a Perfect Degree Whichever way you graduate, please actively ensure that there is a degree at all. [...] Read more
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Set goals correctly & achieve them {+ add-on as desired}
In order for ideas to become concrete goals, it is not enough just to develop plans, it is also important to plan a concrete implementation strategy. This book will help. In addition, as a customer, you will receive further information according to your wishes. Individual eBook buy according to your wishes Do you want a book on a topic of your choice? We provide [...] Read more
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Define exactly what your problem is: The CIA Checklist
When we think in a targeted manner and want to focus on a problem or its solution, one thing in particular helps: visualization. A good way to do this is to use the CIA checklist. Where the name comes from During my studies I was employed as a working student in the quality department of a small company in the chemical industry. My job at the time was to introduce a quality management system according to ISO 9001. [...] Read more
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How successful entrepreneurs achieve goals: How to become a billionaire!
In the past few years we have been on Best of HR – Berufebilder.de® repeatedly interviewed successful entrepreneurs. But how do you really become a billionaire? The way to the billion Anyone who wants to become a millionaire can apply to Günther Jauch. Or start your own company. But without joke, how is it really going? The Icelander Skulli Mogensen [...] Read more
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eCommerce in the niche: 5 tips & 5 special online shops
There is no doubt that online trading is booming. But with the mass of online shops you can easily get the impression that the market has long been fished out. There are always online shops that have successfully occupied a niche. 5 examples. How do you start a successful online shop? Online shops everywhere - and the number is increasing all the time. Online trading by giants like [...] Read more
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Marketing & social media communication with pictures: 5 tips for good photos
Imagery is becoming more and more important in communication and marketing: Because correctly used images arouse the attention of your target group, cause emotions and ensure trust. But what should you watch out for? 5 tips for the right visual language. Pictures - more than accessories The times when pictures were only seen as decorative accessories to texts are long gone: [...] Read more
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Authentic & sell well: 7 tips for storytelling & body language in sales
If you want the cash register to ring, you have to respond to the wishes of your customers. But it's always so easy to say. 7 quick tips for more empathy in sales. Empathy counts: Responding to customers An important part of emotional selling also means noticing what makes your counterpart really tick. Customers can usually determine this from the following aspects: [...] Read more
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Don't be afraid of change: the formula for happiness for success is E = WxV²
Sometimes life changes suddenly and demands everything from us. But in every personal crisis there is also an opportunity. Life goes on (always) As I did when I came back from work at home in 2006 when my two small children met me: “Mama, Mama, Papa is lying there.” Dead. Heart attack. My entire world broke [...] Read more
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Communicating innovation & change: 5 tips for visualization
In disruptive times, the challenge of distinguishing great ideas from less great ones grows. When it comes to individual presentation, consideration and assessment, it pays to use thinking tools such as the cause-and-effect principle. Ideas alone are not enough A characteristic of our time of rapid change is not least the abundance of ideas. Both in people's minds and [...] Read more
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Free PR & Marketing in 10 steps: Write & format press releases
Press releases are designed to encourage journalists to write about your company. In large companies they are the responsibility of the press departments, in small companies you have to lend a hand yourself, which also means technical effort. What's the best way to do that? Content of the press release Press releases are (short) written communications to the press, the publication of which is an editorial contribution [...] Read more