{Replica} Lenovo Round Table on the future of mobile work devices: tablet or emergencyebook? Think Bigger!

Today, thinkpad manufacturer Lenovo invited to a “Media and Blogger Advisory Council” roundtable in Berlin to exchange ideas about working devices Future. An event that could have been made more. And with the female needs were rather underrepresented. What would help: More Courage to visions.

Only one woman at the round table

In plain language, the Lenovo Round Table was: 6 journalists and bloggers, two PR people and the Developer: Peter Hortensius, SVP Think Product Group (who is in full in the video SALE to be admired), as well as Daryl Cromer from the VP PC Innovation Lab.

Amazingly, I was the only one Ms. - So it's no wonder that most of the new devices are very much geared towards the needs of men and every time I look at them I ask myself why nobody thinks about women's wishes - and by that I don't mean the design, but the practicability!

That's exactly what the event was about. Lenovo promised an outlook on Strategy and products, as well as information about upcoming products. In return, they wanted to openly discuss with us users what the PC of the future could look like. And we were hoping for a few good suggestions.

Ideas remained secret

The books on the subject (advertising)

Sounds really interesting so far. But unfortunately only in theory! Because, to say it straight away, concrete ideasThe developers hardly presented where the journey is going with the next products. They probably exist, but apparently they prefer to keep the information to themselves.

The future prospects more than vague. People prefer to philosophize in general about whether the tablet will be a necessity in the futureebook would take over and seemed excited for ours Opinions on the subject.

Exchange? Wrong!

But actually, Hortensius and Cromer had already answered the question: Of course, a tablet can never have the full functionality of an emergencyebookreplace s. Tablets are simply too inefficient and also too fragile - just think of how difficult it is to use a tablet with an external keyboard on your knees.

And the stability is in the home of Lenovo very proud, as the above video also shows. Why did I always feel that Lenovo is constantly on the defensive against Apple (see also video)?

Lenovo on the defensive

Discounts for your success (advertising)!

Not for nothing criticize Communications experts say that you shouldn't adopt a defensive stance yourself, that seems unsure. Especially when you actually have something merchandise want. But pointless, the Apple frustration can literally be seen in the developers.

Unfortunately, you are otherwise completely convinced that you are on the right track. And user suggestions are welcome - but where they are not ins Concept fit, they are immediately ironed out by “yes but” arguments.

The Mary-Poppins bag for Christmas

Example: We are supposed to describe how we imagine our desired device if tomorrow were Christmas. So rather lighter and smaller or rather more powerful. It's quite clearI say, preferably everything.

And best of all, a device that's small enough to fit in my handbag, but also has a flip-up display if needed, which is easier for me to work on. A Mary Poppins bag like light ironically noted.

What women Want!

But hey, I am a woman: When I have to carry a 5 Kg laptop with me in the handbag next to a few HighHeels for evening event, I have ruined my back after a few years. However, a backpack on the back looks elegant to an elegant evening gown.

I did not have time to go home between several appointments and leave everything. Cars, in which they can pack everything, will have fewer and fewer people in the future. No wonder I now prefer to do my work with the HTC Desire S.

And what about working mothers who, in addition to their implements, also carry their children around? Or are they simply not present in the corporate philosophy of Lenovo?

The future must be easier

The work tools of the future, with which you have to deal with as much as possible from the road, must become smaller and more practical, but the performance must not suffer.

At Lenovo, however, one gets lost in details and orientates oneself to what is feasible today as a benchmark for the next few years, instead of the big picture as Objective im Eye to have.

Haggle around every inch

There is need for every millimeterebook-Thickness haggled or for every kilogram of weight. Better a thinner emergencyebook, but he can Customer doing without a USB port? And does the customer still need large hard drives in the age of cloud computing? An all-in-one device or rather specialized devices for every task?

It may be that I have relatively little idea of ​​the technical details. But if all developers had thought that way throughout history, then today we would probably have to do without electricity or flying - because that too was considered impossible for a long time.

Think Bigger

I like the idea of Jean Spencer even better: It has to be possible and then I try around until I get one Solution have found. This is exactly how I imagine the development of new work equipment: It must be possible to build small, light but powerful and stable devices. You just have to find a solution!

Update: For example, it could be a large holographic screen - smartphone and keyboard.

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