Job profile! Coach: With brains & digital transformation into the future

Whether professional advancement or Stress- Coping: Good coaches are in demand and the professional perspectives are diverse. The Future is increasingly in the digital realm.

Coaching industries: is the future digital?

Coaching promises development and strengthening of personal skills. However, if you want to continue to be successful as a coach in the future, you have to be able to do much more than goal-oriented coaching. In times of the corona pandemic, digital offers are on Significance won, which also promise opportunities in the future.

Ob Business, nutrition or sport: coaches do not show ready-made solutions, but help the clientele to find them themselves. They teach, motivate, support in the Objective, make suggestions as well Courage and support their clients in many ways. Good coaching is a complex process that focuses on development. The coach actively accompanies you – often for years or even a lifetime. But the best coach now has to ask himself how he can keep up with digital change and remain as innovative as possible. At least since the Corona pandemic should clear be that it will be difficult without a digital offer. freshness ideas are required to remain on the road to success.

Online coaching as an opportunity and source of ideas

Zoom, Skype and Facetime are just three of the options that are available in times of the CoronaCrisis experienced a real boom. The majority of professional meetings were catapulted into the home office and the usual Meeting-Culture was on the Head placed. Coaches were or are forced to shift their face-to-face appointments to computers or mobile devices. Thanks to video platforms, Notebooks, smartphones and the like, customer contact could be maintained.

That Online-Coaching does not have to be impersonal or complicated and instead has convincing advantages, explains the OTL Academy for online trainer licenses in the blog post Online Coaching - Why this is our future the example of fitness industry. The editors mention, among other things, the flexibility in terms of time and space as unbeatable advantages. there are no access routes, Private– and professional life can be combined more flexibly and even the Distance can be beneficial. The certain anonymity associated with live coaching via video call often helps clients to communicate more openly. "some of yours customers are more likely to confide in you if you're a neutral person to them," OTL said.

Development of a course offer for download

While online coaching has long been a matter of course for many, in many places there is a lack of digital courses that are independent of live coaching. Courses that can be bought and downloaded online have potential for passive sales that should not be underestimated Income. High-quality courses can be designed to meet needs and be target group-oriented via various channels apply. In addition to pure guides in text form Alternatives, serving various media, promising. Customized Videos on specific topics and audio files are an excellent option.

Many People prefer audio books because they simply prefer listening to reading or im Everyday life are already being flooded with enough information in text form. Audio snippets combined with a concise guide with the essential facts to print out or save add variety to theCourses. Provided they are successful, these can in turn serve to market the actual live coaching. After all, no course can match the expertise and motivating Charisma replace a coach. By building up a range of courses, a more effective Sales funnels in SALE step.

Further information on the subject of digital Marketing offers the specialist article "Sales Funnel": Everything you need to know at a glance from HubSpot – one Companys, which has developed cross-platform software for inbound methodology.

Start the podcast and perform acoustically

Another way to become a coach more range in the digital Welt Achieving that is running a podcast. Here, too, the advantages of acoustic knowledge transfer take effect and pick up all interested parties who are not Lust have more blog posts to read. A good podcast has various advantages and can give a coach's business a boost. And that, although the podcast cannot generate direct income. But:

• With a podcast, many listeners can be reached relatively quickly who might otherwise never have become aware of the offer as a coach. services like Apple Music, Audible and Spotify make it possible.
• The audio files can be published as MP3 and video files. This means that the added value can also be spread via YouTube, for example.
• A podcast requires relatively little equipment. A good headset with an integrated microphone is sufficient as technical equipment at the beginning. Some solid recording software is even available for free.

In an expert interview with Gordon Schönwälder, the insurer Exali provides insights into the most important facts for creating a podcast: