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By Anne M. Schuller (More) • Last updated on October 17.01.2023, XNUMX • First published on 05.05.2014/XNUMX/XNUMX • So far 5312 readers, 1571 social media shares Likes & Reviews (5 / 5) • Read & write comments
Skype, wikis, blogs, apps, activity streams and document sharing: These and many other web tools have decoupled collaboration from real locations and made virtual swarming possible. However, it is increasingly recognized that People work best together when they can see each other.
Why it is like that? The true attitude manifests itself in gestures and facial expressions. Most of us have a good intuition radar for right and wrong.
Corresponding signals can only be decoded if you are physically close. But digital ones stand for that, too Solutions ready. Video conferencing already exists.
Membrane walls that work like touchscreens and show you the way into the room with a swipe of your finger Internet are coming.
And soon we will be able to show our swarm members as 3D telepresence or hologram in life size.
However, we don't have to wait for that. Executives can already create a number of conditions so that swarm intelligence can develop quickly. It's these three:
However, in many cases, the basis for swarm intelligence must in most cases be laid at all. Institutionalized information cascades and carefully maintained decision-making monopolies, which are mainly used for the maintenance, are only a hindrance.
And of course they have to Employees to a swarm intelligent Behavior be empowered, because the associated responsibility for results can stir up fears. So it takes Courage, some time and patience. It doesn't work when you press a button.
In order to make good progress, extensive degrees of freedom, short decision-making processes, maximum flexibility and collaborative networking are required. Linear structures are not very suitable for this. Because these only point in one direction, they block the view of others, possibly better ones ways Objective.
If, like now, the complexity increases, self-organizing structures are much more suitable. The best example of this is the most successful business model of all time, the Mother of digitization: the Internet.
On the Internet, people network in swarms, sometimes moving in one direction and sometimes the other, always looking for something new, different, better. But how does the swarm know which way to go? It's not just about networking data, but also about networking Background. How it works?
In the social web, this is a self-controlling process, which is organized through platforms, portals and social networks. Many should have something of it, not a few everything.
Crowdfunding, sometimes called swarm funding, is an interesting example of this. By this one understands the Financing projects worthy of funding by a large number of financiers with small funds via platforms such as Startnext, Kickstarter and Co.
Such forms of sharing are facilitated by web-based technologies or made possible at all.
Also the human Brain works without a boss. Its cerebral connections run through nodes, about 20 in number. Good results can be achieved in more than one way - and the capacity to learn and to deliver qualitative output is almost inexhaustible.
But what is not used goes wild. “Use it or lose it” is the principle. It is the same with knowledge. As you know, when you share it, it multiplies. And it evaporates when you hoard it.
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Anne M. Schüller is a management thinker, keynote speaker, business coach and multi-award-winning bestselling author. She has been repeatedly named Top Voice by the business network LinkedIn. The business administration graduate is considered a leading expert in touchpoint management and customer-focused corporate management. She is one of the most sought-after speakers in German-speaking countries. For more than 20 years she held management positions in sales and marketing at various international service companies and received several awards. In 2015 she was inducted into the Hall of Fame of the German Speakers Association (GSA) for her life's work. Touchpoint management, customer loyalty and referral marketing. She also conducts power workshops on these topics. Your Touchpoint Institute trains certified Touchpoint Managers. Her clientele includes the elite of the German, Austrian and Swiss economy and Managementbuch.de is one of the most important management thinkers. Her bestseller “Touch.Point.Victory.” is Trainer Book of the Year 2016. Her bestseller “The Touchpoint Company” was named Management Book of the Year 2014. Her bestseller “Touchpoints” is SME Book of the Year 2012. When it comes to the subject of customers, she is one of the most cited experts. More information at www.anneschueller.de and www.touchpoint-management.de All texts by Anne M. Schüller.
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