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Affiliate programs have become one of the most important marketing tools in recent years. They are based on the principle of commission, with the affiliate acting as the interface between the product provider and potential customers customers acts. In the following interview, entrepreneur Heinz Patzelt explains how this works.

Heinz Patzel is Founders from sportwettentest.net, a comparison portal for sports betting providers. He can refer to 25 years of experience in the sports betting industry and has worked his way up from a simple cashier to the managing director of a large and internationally operating betting provider. In 2008 he switched sides and since then has been providing potential customers of betting providers with test reports, helpful information and news about the activities of the various providers. In this job, he benefits from his technical background knowledge, since he works for a Companys of Industry passed through all stations.

Mr. Patzelt, you see yourself as an advisor of people who are interested in sports betting but are paid as an affiliate by the betting providers for the mediation of customers. How is this compatible with each other?

I see no contradiction there. Look, if there are five department stores in your city and I'll tell you all about the pros and cons of these department stores, which product is more expensive in this one and cheaper in that one, which department store has customer parking and which department store accepts which credit cards, then you have one Background obtained, which you the decision makes it easier for you to decide which department store you want to go to.

So you have a benefit from it. If then everything I told you is true, and so are you satisfied with the shopping experience in this department store, we have a win-win situation. you as Customer are satisfied and the department store has Turnover generated. What would you prefer now? That the department store pays me for the services I provide or that you have to pay for the advice?

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This is, of course, a matter of opinion. But they have not specialized in the testing of department stores, but in a sector as sensitive as sports betting providers. Why?

This is related to my career. Of course I can only advise you sensibly if I know what I am talking about. Of course Affiliate programs a business model that will enable individuals to make a living to earn.

However, this only works if the utmost seriousness and neutrality are shown. Our portal is not the only one of this kind in the world Internet. Any wrong Informationthat I deliver would be known immediately due to the nature of the internet. The result would be a breach of trust between me and the users that could no longer be repaired.

So, based on my experience and my knowledge of the sports betting industry, I will only pass on facts. If I preferred dubious providers for lucrative commissions, I would be happy to receive the commission just once - never again afterwards. That's not my intention. I strive for the above-mentioned win-win situation.

What exactly does your site do?

Sportwettentest.net provides on the one hand extensive reviews of the biggest sports betting providers, which are represented in the German market. Each individual competitor is thoroughly tested and evaluated in all categories relevant to the customer, such as ease-of-use, deposit and withdrawal modalities, bonus programs, customer service, betting and many more.

On the other hand, we provide our users with the latest news, previews on games and background knowledge. Last but not least, we also provide information on know-how, such as betting strategies, a betting glossary in which relevant terms are explained or explain how quotas actually come about.

Why is such a site necessary?

For the same reason you don't know which of the five department stores in your city to shop at, to stick with this comparison. With a large number of providers, it is always difficult for the consumer to choose the right one Choice hold true. We relieve him of the tedious research and at the same time eliminate the most important factor of uncertainty, which is: Is this provider really serious?

We are the authority on which the user refers to the networks of the Internet, according to the motto: “Sportwettentest.net said that this provider is reputable. So it has to be right." And that's the point: it has to prove itself in practice.

Do you think your site makes sports betting more transparent?

I think so. Sports betting and the like have in the Society still one negative Connotation. The Opinions "This is all a rip off" is common to many People not widespread. It is undisputed that there are black sheep in this industry too. We filter out these black sheep and introduce those providers who work seriously.

Do you think the industry is serious? Not a few people think differently. How do you justify your opinion?

If you look at the betting scandal surrounding referee Robert Hoyzer, of course you could light come to believe that it is a criminal industry. Nevertheless, this scandal is one of the few in more than 50 years of Bundesliga history. So there are not more scandals in the sports betting industry than in other industries.

That just means that not everything is known ...

The conditions for the bookmakers are very high. Not everyone can offer sports betting so easily. Licenses and permits are required. In addition, all relevant data of the provider must be disclosed. Some sportsbook providers are even public limited companies subject to even more stringent regulations.


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