What should I study: study event and event management

event management

More than 50 billions of euros turnover makes the event industry annually in Germany alone. And the industry is growing. Events and events are primarily used as marketing tools, but also as multimedial events in business, leisure and culture, sports, municipalities, scientific events, tourism and trade. Further fields are leisure activities and incentives, ie events for employee motivation.

This huge market creates the requirement for well-trained junior staff. They must make events into unique events that are much talked about and talked about. In a time of information wealth it is for Company vital to gain attention. Events are an essential part of the marketing mix. With them you can convey very targeted and long-lasting information and messages.

In addition, well-made events have a not inconsiderable advantage over many other forms of advertising: they are interaction-oriented, contact-intensive and have a high activation potential with low coverage losses in the target group approach. As a result, they improve the image of a company or brand, increase brand awareness, help attract new customers, and retain this customer as long as possible. And precisely for this, well-trained event managers are needed.

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Course Contents

In the field of event management, there are only a few degree programs that have focused exclusively on events. In most cases, combinations of closely related fields of activity such as sports and event management or trade fair, event and congress management are offered. The advantage is that the graduates can also be used in work areas at the interface of event and other industries.

In addition, there are many dual courses in the event management. This particular model involves the combination of studies and company training. The students (and at the same time trainees) spend three months in the training company and three months in the university. Thus a very strong transfer of theoretical and practical knowledge is possible.

Within the course of study, the event organizers will meet the following content:

• Trade fair planning
• Cost and performance accounting
• Planning / realization of fairs, congresses and events
• Market research
• concept development
• Marketing
• Business Administration
• project management
• event organization

In addition, lectures in the field of soft skills, such as rhetoric, presentation or foreign languages ​​to the content.

Perspectives after graduation The fields of activity for event managers are diverse. Although there are degree programs that can offer a wider range of employment opportunities after graduation, there are also numerous job opportunities for event managers, for example ...

• at organizers, ie business enterprises, interest and scientific associations, radio and television, and more.
• at event venues. These include conference and congress houses / hotels, arenas, “special event locations” as well as trade fair and exhibition companies and museums.
• for service providers such as event agencies, marketing and advertising agencies, equipment, etc.
• in sports / leisure and cultural associations and also in associations of these sectors.
• Depending on how you also set your personal focus during your studies and what practical experience you have gained through internships and co-working, there may of course be other career opportunities outside of this overview.

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