Starting today, I will be holding a three-day seminar on the subject of “Online– and social mediaMarketing”. The event is sponsored by the European Social Fund and the Berlin Senate Department for Education, youth and science.

value seminar

When, where, what?

The workshop offer offers you active support in professionalizing your creative appearance in real and digital Welt. The modules do not overlap in time and can be combined or booked individually.

My event, module 4, entitled “Online and Social Media Marketing”, will take place from Monday, July 30th to Wednesday, August 01st, 2012, from 09.30am to 16.30pm in the WeTeK seminar center on the Pfefferberg. Since the seminar is funded by the European Social Fund, the participation fee is only 75 euros per person. There are still a few remaining places available. There are instructions for registration here.

Content of the seminar: New customers thanks to social media

The Internet offers thanks to search engine optimization and social media tools such as Twitter, Google+ Xing and above all Facebook Excellent opportunities, almost free of charge a wide Audience to reach. The advantage here is that the different tools can also be linked to one another.

However, in addition to technical know-how, successful online marketing also means having a suitable, target group-oriented approach Strategy to approach self-marketing on the Internet.

How can long-term community building succeed?

This is the only way to build a long-term community. This seminar therefore deals with the various aspects of online and social media marketing.

The seminar lays the foundation for successful online and social media marketing in companies. It is specific to the needs matched by companies and shows how to target new ones customers win and step by steps build a customer community.

Overview of content

Who should participate and why?

Marketing and PR Professionals, Small and Medium Enterprises, HR Professionals, Freelancers.

The seminar conveys Basics of social media use, online marketing and blogging for professional use - for the Success ihres Company.

What exactly is it about?

Because only those who generate real added value for their readers can also build a community in the long term. This seminar therefore deals with the different aspects of online and social media marketing, among others

The lecturer

Simone Janson is a journalist and columnist for “DIE WELT” and operates with Best of HR - Berufebilder.de® loud ZEIT ONLINE one of the most read blogs for Job, education and careers in Germany with over 50 authors.

She is a consultant and consultant for companies such as the Deutsche Bahn, the Bundeswehr, medical associations or various universities, writes textbooks for the MBA course in marketing at the Euro-FH and has published more than 20 books, some of which have been translated into several languages ​​- including the social media guide “Naked on the Net. When social media gets dangerous ”.

Who is the organizer?

The ARTWert SummerCampus is an event of the WeTeK Berlin gGmbH - workshop for new technologies and culture, which is supported by the European Social Fund and the Berlin Senate Department for Education, Youth and Science and cooperates with the BMW Guggenheim Lab.

This year's summer campus is dedicated to social media Communication. The potential for marketing, free software like WordPress, communities like Facebook, financing options such as crowdfunding and legal Ask are in focus. But also aspects like Time management gets attention.

Slides to the event

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Dates and places

Tuesday, April 23.04.2013, 25.04.2013 - Thursday, April XNUMX, XNUMX:
each 09.30 - 16.30 clock

WeTeK seminar days Pfefferberg:
WeTeK Berlin gGmbH
Christinenstrasse 18-19, house 8/9
10119 Berlin / Germany

Entry requirements and registration

The Financing is funded by the European Social Fund. A share of the participant of € 75.- will be charged, Click here to register.

In addition to a professional artistic activity as well as a binding registration, the prerequisite for participation is the first place of residence in Berlin as well as the timely receipt of the complete participant documents and the own share.

Except for already strong web affinity please bring along:


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