Lukas Pfeiffer is co-founder of swabr, a real-time communication tool for companies and Organization. In an interview, he explains why we still need an enterprise microblogging tool and how crowd investing also works for private investors.
Lukas Pfeiffer (29) studied economics and Marketing at the School of Management and Innovation at the SteinbeisUniversity Berlin. At the enterprise microblogging provider swabr, he is responsible for the areas of marketing and press. Before joining swabr (which stands for bulletin board 2.0), he worked at wooga, the social gamesDeveloper from Berlin. As a communications expert, Lukas works in various media areas, including print, radio and Online.
- Microblogging - that's where you think most of all about Twitter. What are you doing differently?
- The books on the subject (advertising)
- For what purpose and how can companies use their services?
- This does not really sound new: What features does swabr exactly?
- There are already numerous enterprise microblogging tools, which offer similar, such as Yammer. I already wrote about 2010. What exactly is your innovation?
- Speaking of Yammer, which is an American development: How do you feel about privacy?
- How do you finance yourself?
- So, if you only take a small amount of money from your users, what's your business model?
- Is crowdfunding not something for artists but a viable company financing?
- How does this Crowd Investing work?
- Top books on the subject
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Microblogging - that's where you think most of all about Twitter. What are you doing differently?
Real-timeCommunication is the Future of cooperation in companies. Twitter offers the possibility of real-time communication, but no functionality for companies.
The Solution by swabr is a “Twitter for companies” (= Enterprise Microblogging). After Twitter and others established a new form of communication for private users, swabr now offers the advantages of microblogging and real-time communication for companies.
The books on the subject (advertising)
For what purpose and how can companies use their services?
The possible uses for swabr are very diverse. The service primarily facilitates internal communication and contributes to a noticeable reduction in the Email-Account at.
Individual application examples are, for example, the exchange of messages and the sharing of content with colleagues, you can inform colleagues about work-related news, users can share their Network Ask ask and receive immediate answers. Depending on the importance of the topic, a spontaneous discussion can also arise, as with Emails would only be possible with a disproportionate amount of effort.
This does not really sound new: What features does swabr exactly?
swabr is internal real-time communication and helps companies and organizations to work together faster and more effectively. The central element of swabr are the messages, too Status called updates. With short, internal messages, users answer the question “What are you working on at the moment?”.
The feed is a user's stream of activity and displays all relevant and related messages in chronological order. With networks on swabr it is very easy to create groups, departments, temporary projects and cross-thematic Tasks map.
In addition, users can attach documents, tables or graphics to a message. Besides these Features, all of which are available in the free variant, we will be introducing more premium features soon.
There are already numerous enterprise microblogging tools, which offer similar, such as Yammer. I already wrote about 2010. What exactly is your innovation?
We regularly analyze the enterprise market and find that many vendors implement all conceivable functions. Our vision is to make swabr as simple and intuitive as possible.
communication as well as the tools to do so Fun make and easy to use. Therefore, the user interface of swabr is kept very simple and most of the functions (file management, networks) are "under the hood" so as not to distract from the essentials.
Speaking of Yammer, which is an American development: How do you feel about privacy?
swabr is Enterprise Microblogging – Made in Germany. This means that we only store data on servers in Germany. Of course we have more Measures taken to encrypt the data.
In contrast, security authorities like FBI or DHS can intercept data from all US services unasked. This is not possible with us. In the long term, however, we are striving for a kind of TÜV certification.
How do you finance yourself?
The majority of our functions of the basic variant is and remains free of charge. For most companies and organizations that use swabr, this is quite sufficient to use the service productively.
For extended administration functions and individual adjustments, we will charge a small monthly amount in the premium variant.
So, if you only take a small amount of money from your users, what's your business model?
We use crowd investing as a form of financing, ie we merchandise silent partnerships from 1.000 euros. At swabr you can see details (business plan, etc.) and framework conditions for an investment free of charge. Our crowdfunding auction will run until 09.09.2012.
Is crowdfunding not something for artists but a viable company financing?
As an alternative form of funding, crowdfunding is no longer a new issue. When the word Crowdfunding falls, kickstarter and startnext are usually not far away. On both platforms, creative projects with small capital requirements are presented.
There are now a whole range of new crowdfunding platforms, each specialized in a niche or a particular aspect. We at swabr have chosen Innovestment, a platform that specializes in crowdfunding companies.
How does this Crowd Investing work?
Innovestment offers investors the opportunity to invest directly in business ideas as a silent partnership invest. These are sold in an auction, in which case the investors receive a contractually fixed percentage of the annual profit and the subsequent sale proceeds in return for their capital contribution Company.
In the event of losses, investors are only liable up to the amount of their investment. She decide up to what price you bid and how many shares you would like to bid for. This gives private individuals access to a new asset class that was previously reserved for institutional investors such as venture capital and private equity firms.
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