Batches of applications from motivated young people who want nothing more than to be allowed to work for you. Is this a wishful dream that is at best fulfilled for large international corporations? Not necessarily!

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Because, depending on the size of a company or the size of the advertising budget, companies like Deutsche Bahn or Telekom would have to be among the most popular employers. But they don't. Instead, there are enough regional ones Companys far away from pulsating big cities, for the Candidate gladly accept a move – because they know that these companies are strong ones Employer brands acts that inspire.

A real, lived culture of enthusiasm is the best way to create good Employees to win. People talk about their work, and when your employees talk enthusiastically about their work, that is the best prerequisite for a pull effect that is second to none.

What do employees appreciate about a company?

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According to current studies, it is not financial aspects that primarily drive employees, but rather issues such as satisfaction at work, good cooperation and the opportunity to act independently. on this one Background you should build if you want to become an attractive employer brand that hires the best young people the market has to offer.

Develop a culture of enthusiasm in your company that encompasses every single employee, from interns to board members Team feel like an important part of the bigger picture. People want to be challenged and want to stick to their Workplace feel good If not, avail yourself a lucrative one salary and generous bonuses little.

For example, according to a study by the Business-Network LinkedIn on the subject of "ROI of an employer brand", almost a third of German employees forego a salary increase when changing jobs to a strong employer brand, and 52 percent of those surveyed even rigorously rule out changing to a weak employer brand.

Enthusiasm improves a company's appeal

My product When looking for employees, the following is therefore: Don't fish in troubled waters, but make sure that you are perceived by outstanding employees as an attractive employer brand where clear is what it stands for and how it inspires.

Basically, it can be summarized: In today's world, where products and services are becoming increasingly interchangeable, the skills of your employees often tip the scales. Only when your team is excited and enthusiastic will yours be too customers be enthusiastic - and it is precisely this customer enthusiasm that prevails in the tough competition Success and failure decides.

With average employees who call up average performance, you won't last long against your competitors, and the most beautiful advertising campaigns are of no use if customers who are willing to buy are driven away by unfriendly employees. Only an above-average enthusiastic team ensures you the decisive competitive advantage!

How do you become a strong employer brand?

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One thing is certain: Simply placing a job advertisement is not enough to solve the problem in times of a shortage of skilled workers to attract the best employees. Instead, you should develop a well-deserved and well-communicated reputation as a good employer. More and more top workers are going online to find out about the reputation of the company they might want to hire - and if it's bad, they can light it can happen that your ideal candidates simply turn down a job offer based on the testimonials of current and former company employees. Do you really want to risk that?

If not, you should work to present yourself as a committed company that offers performance-oriented employees the corresponding scope and development opportunities.

The path to the employer brand: 5 steps

In order to live a culture of enthusiasm and to transmit it to the outside world, it is essential that you consider the following points in any case:

  1. Where are you travelling to? Get your mind to the point.
  2. Recap how this spirit affects your day-to-day business and ask yourself what you offer your employees every day.
  3. Answer the question of which extraordinary enthusiasm campaigns are the topic of conversation in your company.
  4. Clarify how you can make your employees ambassadors for your company and how you can express your appreciation through possible recommendations.
  5. Think about which initiatives you can use to draw attention to your company - even without a large advertising budget.

Role models in employer branding: Google, Apple and Co.

It is for sure It is no coincidence that many of the most successful companies of our time are exactly this steps evidently taken to heart. For example, Google grants its employees the freedom to devote a fifth of their time to working out new products, and at joint volleyball tournaments it is completely normal for employees of the global corporation to let even members of the company management go under without mercy.

You mean something like that is only for typical global players?

Then I would like to remind you, for example, of the Schindlerhof in Nuremberg, which as a family company under the motto "Family owned, proudly independent" relies on maximum personal responsibility of the employees and combines the highest standards of customer friendliness with excellent development opportunities.

Employer branding also works on a small scale - even if it is perhaps called differently.

It's the leadership that matters

If you want to make a name for yourself as an attractive employer brand, there is one factor in particular that keeps your employees at the Stange: Enthusiasm for the company and enthusiasm for one’s own work.

A clearly lived spirit in the company ensures that employees and Executives grow together and pull together. For this reason, the most important task for entrepreneurs and executives is to make all aspects of working together as positive as possible. Enthusiastic bosses are enthusiastic Executive. That means they are real leaders who are responsible for their team feel and ensure that the company lives up to its inspiring reputation day after day.

Also, take the time to train your team members according to their individual needs Power and to motivate them again and again with joint actions away from everyday routine. In principle, enthusiasm for employees comes from two sources:

A motivating spirit is like the steady wind that keeps the company ship moving forward, and the fresh gusts of wind that give it additional impetus and help out of a doldrums are always new moments of enthusiasm.


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