Employer branding for high potentials: Top employers for young professionals {Trend! study}

Good to know about talent management: In no other industry feel itself Boy Professionals as well as in the automotive industry. This is shown by the “Happiness Index” that Universum created as part of the current Young Professionals survey.

Employer Branding in the Automotive Industry: As Popular as Ever

It's really amazing that the car industry is not coming out of national and international headlines, but its popularity as an employer does little to detract.

Once again, it is the large German car manufacturers that have been voted into the top spots in the universe employer rankings by the young professionals.

Top rankings for economists and engineers

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In the categories Economics and Engineering, the BMW Group, Porsche, Audi and Daimler / Mercedes-Benz make the first four places among themselves.

Volkswagen is also in the top ten, even improving by two places in the category economics.

What does the Happiness Index mean for employers?

The layman is amazed, the expert is surprised? Or? Not really! Because within the industry prevails Opinionsthat it is actually possible to work particularly well in the automotive industry.

Who would have believed this? But in fact the “Happiness Index” shows this, which is based on the information from 7.996 respondents in the Young Professional survey.

How satisfied are Young Professionals with your employer?

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The assessment included how satisfied the young professionals are with their current employer, how long they would like to stay with him and whether they would recommend him to others. The overall winner is the automotive industry including automotive suppliers.

Chemicals and pharmaceuticals/biotech follow. The taillights are the Industries media/advertising, tourism/hospitality and fashion.

Talent management: Satisfied does not mean loyal

The surveyed young professionals from the automotive industry rate their satisfaction with the current employer with an average of 7,2 10 points - in the fashion industry there are just 6,0.

They also give high scores for the likelihood that they would recommend their current employer: average 7,1 10 points - 5,3 is in the fashion industry.

Advertising for your own employer

This is precisely where the key to the outstanding performance of car manufacturers in employer rankings could lie:

Those who work in the automotive industry are not only very satisfied, they also talk to others about it. And that's exactly what employers can do to get new skilled workers on board.

Young professionals are less loyal to their employer than in other industries

But of course, the fluctuation rate for employers also plays an extremely important role. And that shows that, compared to other sectors such as the chemical industry, young professionals are less loyal to their current employer.

Surprisingly, entire 59 percent of young professionals are interested in changing employers and making a career change within the next two years.

Positive effect on the employers of the automotive industry

Incidentally, this is also likely to have a positive effect negative affect the ranking of automotive companies.

Of course, this only applies in the event that the young professionals actually want to change from one automobile company to another within their own industry.

High Potentials: It's all about the money?

In this context, of course, particularly interested in what the respondents especially appreciate the preferred employers from the automotive industry?

As is so often the case in professional life, various factors come together here, but two stand out in particular: First and foremost, a good basic salary as well as market success and the prospect of a high one Income in the Future.

Creating good references for the future

In addition, the young professionals hope for a good reference for their future Career and connect their preferred employers from the automotive industry with innovations and attractive products and services.

But then comes the astonishing realization: entrepreneurial transparency or the social responsibility of the Company don't expect them, however.

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