Employer branding by gender: the most attractive employers for male & female students {trend! Study}

Women and men have im Study very different ideas of what makes a good employer - and therefore also which ones Companys are attractive for you. This is shown by the now published Universum Student Survey 2018.

The universe rankings - by gender

Universum has just published the rankings with the most attractive employers for students of different genders. You can read here for the first time which employers in economics and engineering perform particularly well, especially for women and men.

The rankings are based on a survey in which a total of 2017 students took part between October 2018 and April 34.697. From a list of up to 142 employers, the students selected those who would basically be considered for them. Then they named up to five companies that they would most like to work for - their ideal employers.

Economics: Lufthansa Group is popular with women

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While male economics students favor three major German automobile manufacturers: Porsche, Daimler/Mercedes-Benz and BMW Group, the Lufthansa Group also made it onto the podium among women. Especially when it comes to assessing the L'Oréal Group and Goldman Sachs, women and men are very different Opinions. (Needless to say which of the two companies is particularly popular with women and which with men…)

Economics - Top 3:

Women

1. BMW Group (18,08%)
2. Lufthansa Group (18,02%)
3. Daimler / Mercedes-Benz (15,63%)

Men

1. Porsche (23,46%)
2. Daimler / Mercedes-Benz (21,74%)
3. BMW Group (19,82%)

Engineering: 30 percent of men want to Audi

In engineering, the automobile manufacturers can convince both women and men across the board and occupy the first four places in both rankings. The FraunhoferSociety.

She is ranked 9 only in the top ten women. Audi, on the other hand, can convince men in particular. Although the automaker manages to place 2 among women as well. But while 30's percent of male students chose Audi as one of their ideal employers, it's only 18 percent of females.

Engineering - Top 3:

Women

1. BMW Group (20,90%)
2. Audi (18,27%)
3. Porsche (16,93%)

Men

1. Audi (29,85%)
2. Porsche (29,50%)
3. BMW Group (27,82%)

What makes an employer attractive to women (or men)?

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Women and men only agree that their first employer must always offer an attractive basic salary. In places two to five on the wish list for men is a high Income in the Future, Executives, which promote their development, attractive and interesting products or services as well as the recognition from Performance. For women, on the other hand, there are diverse work tasks, a friendly work environment, secure employment and the promotion of future ones Further Training particularly high priority.

The views of women and men differ most when it comes to evaluating the factor of corporate social responsibility: While 38 percent of female respondents consider it important for a company to take on social responsibility, only 17 percent of male respondents find this. An employer's job, which men value much more than women, is prestige: 32 percent of men, but only 15 percent of women, care for this.

Female students have much lower salary expectations

The Universum Student Survey 2018 shows how high the salary expectations of students are. For example, students of economics on average pay a gross annual salary of 45.083 Euro, and students of engineering even 47.410 Euro.

Women have in all majors clear lower salary expectations than men. For example, female economics students assume EUR 41.708, while their male fellow students assume EUR 48.718: a difference of EUR 7.010.

Women show less interest in leadership positions

Women and men also have different ideas regarding their long-term career goals.

True, a balanced stand Work-Life-Balance as well as a secure and stable job are very popular across genders, but significantly more men than women state that they want to become a manager with a managerial function.

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