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From Dr. Christoph Brast (More) • Last updated on October 24.04.2023, XNUMX • First published on 07.02.2017/XNUMX/XNUMX • So far 6011 readers, 2837 social media shares Likes & Reviews (5 / 5) • Read & write comments
In times of the "War for Talents" it is essential to position yourself as an attractive employer and thus be one step ahead of other companies. Exactly what to do to the awareness to attract suitable talent to your company?
In times of a shortage of skilled workers and the "War for Talents", you can attract the attention of potential and current employees by positioning your company as an attractive employer. The clearer you are about the Power ihres Company and are aware of the requirements of your target group, the clearer and more unmistakable an image of your company as an attractive employer can be in this target group.
This branding gives both your current and potential employees Orientation, that strengthens Trust and increases identification with your company. The consequences are an improved image, increased numbers of applicants and intensified employee loyalty. This Method provides you with tools for design and Guide your employer branding (employer branding) and increase the employer attractiveness. It is particularly suitable for management or top management as well as human resources managers and human resource managers.
At the beginning of your employer branding is the analysis of your Status Quo: You need to find out where your company stands in order to develop your employer brand. This step is necessary in order to derive the concrete brand attributes and the employer promise based on this.
Only at the very end of the process does it become clear how you communicate the employer brand and what tools you use to anchor it in the company. And finally, at the very end is how you do it Success Measure your employer branding activities. Finally, you will learn how to deal with possible pitfalls. All necessary steps again at a glance:
However, we have noticed over the course of time that employer branding is already frequent at the first point, the analysis failed. This is extremely important, because by successful employer branding, you differentiate yourself as an employer from your competitors and become the preferred starting point for your target group. But you can do this only if you know exactly where you stand.
The analysis of the situation represents the basis of employer branding. The framework conditions that have an impact on the design of employer attractiveness are analyzed. This analysis gives you clues as to how you should position your employer brand. In order to be perceived as an attractive employer, it is necessary to analyze the employee target group in order to focus on their needsto be able to set expectations and preferences.
By analyzing your company, you will find out which strengths you can throw into the balance and which deficits still need to be compensated. This is the only way to take the right further steps and Measures derive.
You should first analyze the internal business environment. Gain insight into the following aspects by analyzing business and social reports as well as through interviews or workshops and keep your results in writing:
Dr. Christoph Brast studied business administration. All texts from Dr. Christoph Brast.
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RT @recomy: So you become an attractive employer. - Exciting contributionOt1J1gBJ8p #EmployerBranding #Recruiting #HR
So you become an attractive employer. - Exciting contributionOt1J1gBJ8p #EmployerBranding #Recruiting #HR
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