The employer evaluation platform kununu has evaluated which employer incentives qualified employees are particularly often looking for. By far the most popular are jobs that the Work-Life-Balance works best.

work-life balance

What do workers want?

The analysis shows: Flexible working hours, good traffic connections to the place of residence or home office opportunities are the greatest employee wishes. Accessibility, the need for a doctor or a childcare offer is, however, at the end of the list.

kununu not only offers the opportunity to evaluate employers. Platform users can also search for employers based on individual preference criteria. Among other things, kununu offers a selection various fringe benefits. Employees who are looking for attractive employers can use it to find specific employers Companys identify who perform well in the ratings on these factors.

Without flexible working hours, nothing works

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Around 19 percent of searches for employer benefits are not applicable. A good, traffic-related connection of the workplace to the place of residence follows by far; a search volume of 8,4 percent suggests that many employees do not want to spend their time in public transport or the car.

Being able to work from home from time to time is also important to kununu users; 7,4 percent of search queries fall on this point. This means that only factors that increase the work-life balance can be found on the kununu podium of the most desirable employer offers.

Less important despite economic crisis: financial benefits

Financial value Additional services, such as a company car, employee allowance or mobile phone, which are provided by the employer, only end up in the middle of the employee's wish list.

“This is all the more interesting as it would have been expected, especially during an economic crisis, that concrete financial incentives would be important for the People is,” says Martin Poreda, Founders and CEO of kununu.

Another reason: Employer ratings are preceded by people who, because of their Vocational Training or experience can consciously choose or want jobs. This clientele knows that they will reach a satisfactory financial level anyway. The incentives are used as a criterion in the Choice between different employers is all the more important.

The most sought after wages by search volume on kununu:%
Flexible working hours19
Good transport connection8,4
Home Office7,6
Subject. retirement6,8
Parking6,8
Internet use6
Company car5,9
Canteen4,9
Coaching4,3
employee discounts4
employee participation3,8
employees phones3,7
Health measures3,7
Dogs tolerated3,1
food supplements2,9
Employee events2,8
Children's programme2,7
Barrierefreiheit1,7
company doctor1,2


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