Leading through inspiration & motivation like Elon Musk: Tesla as the No. 1 industry topic

Elon Musk That Musk eventually wanted some of the glamor that Tesla is now giving
was understandable. The roadster was in on the number one issue
of Industry become.

Religious Reactions

Electric cars shouted at supporters and opponents alike
Already in advance there was almost religious overreaction and the appearance of a good-looking, fast model further fueled the passion on both sides.

At the same time, Tesla at least knew about Silicon Valley Idea ago made it a real threat to Detroit for the first time. A month after the Santa Monica show, the PebbleBeach Concours d'Elegance, a famous exotic car show, was held.

The Tesla hype

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Tesla was so much in Conversationthat the organizers begged
to get a roadster for your event, and for any
Issue fees waived. Tesla set up a booth and it
Dozens of visitors came to get checks for $ 100.000 for instant checks
to issue a pre-order of the car.

"That was long before services like Kickstarter and we just hadn't gotten the idea to try," says Tarpenning. "But soon we were making millions of dollars at such events." Celebrity venture capitalists
Te and friends of Tesla employees tried to put themselves on the waiting list
zu kaufen.

The queues of the Silicon Valley elite

Some members of the wealthy Silicon Valley elite even came
to the Tesla offices and knocked on the door to shut a roadster
receive. The entrepreneurs Konstantin Othmer and Bruce Leak who
Musk from his days as an intern at Rocket Science Games,
did just that one day and then got a personal introduction of the car from Musk and Eberhard, which lasted several hours. “In the end we said: 'We'll take one,'” reports Othmer.

"The Companys was not allowed to have cars at all merchandiseso we stepped
into his club. That cost $ 100.000, but had among other things
the advantage that you would get a free car later. "
Tesla switched off Marketing back to research and development
around and was supported by some trends.

Crash test on computer

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Advances in computer technology had meant that small auto companies could now compete with large ones in some areas. Before
a few years you would have a small fleet of real cars for crash tests
have to produce. Tesla couldn't afford that, but it was
no longer necessary. The third roadster prototype went to the same crash test
system that the major automakers also use, so that Tesla could use the same high-speed cameras and other imaging technologies as
she.

However, thousands of other tests were carried out by a service provider specializing in computer simulations, so that Tesla did not have to build a crash test fleet. Tesla also used the same for the durability test tracks facilities like the big ones - streets of cobblestone and asphalt with metal objects in them, on which the cars are subjected to heavy loads.

For example, it was quite common for Tesla engineers to demonstrate the silicon-valley attitude on the traditional terrain of car manufacturers. In Northern Sweden near the Polarkreises, there is a braking and traction test track, on which cars are tuned on large ice sheets.

Efficiency from the Silicon Valley

Usually there are tests there for three days, then you take
his data, drives back to headquarters and stays there for weeks
Meetings to determine changes to the car. Such a process can drag on for a whole winter. Tesla, on the other hand, sent engineers to the tests in addition to its roadsters and had them analyze the data on site.

If something had to be changed, the engineers rewrote a program code and immediately put the car back on the ice. “BMW would need a vote for something like that
between three or four companies, all mutually supportive Debt
would give ”, says Tarpenning,“ we just did it alone. ”
Another test called for the roadsters to be placed in a special cooling chamber to see how they reacted to freezing temperatures. However, the Tesla engineers wanted the enormous ones Costs save for such a chamber and instead rented an ice cream truck with a large refrigerated trailer. Someone drove a roadster in there, the engineers put on heavy jackets and worked on the car.

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