How digitization (not) changes leadership: Doesn't digital matter? {Review}


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Digital transformation and disruption of business models across all channels. Also Guide and corporate cultures need to change - really? Even in times of digitalization, management work is and will remain a work of relationships. Says Barbara Liebermeister in her book: “Digital doesn't matter”.

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Stephan Lamprecht Stephan Lamprecht

Stephan Lamprecht is a journalist and editor at Management-Journal.de

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Leadership remains leadership of people A lot is written and said about digital change, which is to sweep away business models and significantly change our society. But unlike the technology around us, we humans change in perception and behavior rather at a snail's pace. And that also has an impact on leadership in the age of digitalization. Of digital natives and digital immigrants Barbara Liebermeister's book is devoted to a topic that has already dealt with some authors. The differences between Generation Y and their mostly older managers and colleagues. The focus is on digital immigrants. You only learned how to use the Internet in adulthood. We are dealing with people! Written refreshingly from the perspective of today's management, it is no doubt part of everyday working life for today's managers to give employees instructions and information digitally. Interacting directly with a machine then often obscures the fact that you are dealing with a human being on the other side. The core of the book. Leadership has to do with people. Even in these times. Ideas for the digital age What the author tries to read is to provide ideas and impulses for modern day-to-day management in digitized companies. Your book is not a recipe book, but an inspiring companion in everyday life that provides suggestions. For example, how to build your own authenticity in digital identity on profile pages or in social networks. Another example: It memorably describes that engaging communication with employees only works on a personal level. Because people remain people. What should modern leadership look like? Conclusion: The modern manager is empathetic and authentic. Liebermeister conveys these two values ​​in her book. A well-written and inspiring source of ideas for every manager in today's world.

Guide remains human leadership Much is written and said about digital transformation, which is meant to sweep away business models and significantly change our society.

But unlike the technology that surrounds us, we change humans in perception and behavior rather in snail tempo. And this also has an impact on leadership in the age of digitization.

From Digital Natives and Digital Immigrants

In her book, Barbara Liebermeister is dedicated to a topic that has already been addressed by some authors.

The differences between Generation Y and its mostly older leaders and colleagues. They are the focus of the digital immigrants. They have only learned how to deal with the Internet in adulthood.

We are dealing with people!

Refreshingly written from the perspective of today's leadership Today's executives have no doubt to give their employees instructions and information in a digital way.

Interacting directly with a machine often obscures the view that one has to deal with a person on the other side. The core of the book. Leadership has to do with people. Even in these times.

Ideas for the digital age

What the author tries to read is ideas and impulses for modern day-to-day leadership in digitized Company to deliver. Her book is not a recipe book, but an inspiring companion in everyday life that provides inspiration.

For example, how to build your own authenticity in digital identity on profile pages or in social networks. Another example: it describes memorably that engaging communication with employees only works at a personal level. For people remain human beings.

How must modern leadership look like?

At the end... The modern leadership is empathic and authentic.

And these two values ​​are transported by Liebermeister in her book. A well-written and inspiring supplier of ideas for every leadership in today's world.


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  1. Job college

    How digitalization changes the leadership (not): Is digital no matter? by Stephan Lamprecht - Highly recommended o3LVefMLsG

  2. Thomas Eggert

    How digitalization changes the leadership (not): Is digital no matter? from
    Stephan ... via BERUFEBILDER
    - Highly recommended yRNp6YR7nj

  3. REGIS GMBH

    How digitalization changes the leadership (not): Is digital no matter? from
    Stephan ... via BERUFEBILDER
    - Highly recommended ZrLEDUR2pc

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