The 5 best books for digital strategy not only for medium-sized companies: This is how leadership works for family businesses {reading tip}

Also for the small and medium-sized Companys Strategy work is an important point in corporate planning. Because they are the first to hit globalization and digitization. 5 book tips.

Emotional stress

The situation in a family business is not always easy. In contrast to large companies, these are often companies that employ several family members. This goes hand in hand - in addition to all the recognizable advantages - that the feelings of the individual come to the fore and must be taken into account in order to come to good decisions for the company and the family members.

Especially that one SME lives from owner-managed companies in which all family members literally lend a hand. To long term successfully to be, family businesses also need one Strategy – but this is where difficulties often arise.

Analytical methods for strategic planning

Because unlike in shares– and corporations, there are always personal sensitivities in family businesses that have to be taken into account in discussions. And that often leads to Streit.

In order to save the reader time, the author first briefly and concisely presents important analysis techniques for the company. After all, at the beginning one should Planning know as many facts as possible. SWOT, 3-dimensional, 2-circle and 3-circle analysis are explained without theoretical ballast. In this way, readers quickly get their own topic map, which can then provide the basis for further discussion.

Rules in dealing must be

The small and compact guide cannot and does not want to give strategic advice. But he shows the way to develop the strategy. The remarks, which are worth reading, show, for example, how important it is for the discussion and decision-making process Regulate set up so that peace in the Family preserved.

Peter May has succeeded in creating a comprehensibly written guide for the strategy process in family businesses. The reading is recommended for all owners who are part of the family Future of Company want to plan.

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Digitization in the family business

The authors Arnold Weissman and Stephan Wegerer describe the fundamental challenge of their work directly in the foreword. Because whoever is browsing in the bookstore or in the virtual display of the Online-Shops come across a title with the words "digital change" may wonder whether another book on this topic is necessary.

Only "another book" on the subject is not the title from the campus-Verlag.

Kodak, Quelle, Neckermann & Co - forgotten sleepyheads

All readers who are already familiar with digitization, Transformation or disruptive business models may skip the first chapter. Because there the most important developments of the past few years are briefly described in order to underline the need for action, especially for medium-sized companies.

Examples of the victims of digitization, which are not only known to insiders, are used. World-renowned companies and brands that simply didn’t adapt to change in time. But to be fair, one would have to throw in the fact that at this time even Microsoft Significance of the internet underestimated. Something Bill Gates is still happy to admit today.

Understand drivers of change

In the second chapter, the authors present the most important Basics and drivers for digitization. The uninitiated reader will find a nice and concise summary of current trends there. These introductory words are worth reading not least because of the many examples from the (recent) past that tell of missed opportunities.

Who knows today that the MP3 format, which made digitization of the music industry possible, is actually a German invention. With the other companies and foreign suppliers turned the big wheel and got rich?

Digitization affects customers, business models and people

Digital transformation affects the relationship between companies and customers. And that applies not only to the B2C sector, but also to B2B. Classic retail is particularly affected by the changes. Because the Customer of today naturally uses their smartphone for and when shopping. He is well informed and would like to have the goods he likes at home the same moment. The so-called customer journey is becoming more varied and significantly more complex. The individualization of the offer and the growing dominance of marketplaces are just two other important aspects of change.

Today, start-ups are developing business models around the world that have disruptive potential and can threaten traditional companies. But how does a company find its digital business model?

Efficiency of the processes is important

In practice, it is not possible to stop the business temporarily, to gather for an intensive brainstorming and to reopen the company with a completely new approach. Such questions are dealt with in a separate chapter, as is the case throughout the book.

After that, the authors turn to two aspects that are often neglected in the literature on digital transformation. On the one hand, it is about efficiency and processes: networking of systems, of companies among each other, the quality of the data and information used. Without operational excellence, digitization can not be managed.

The end of the silo lowering

But that also applies to them People, the Employees Organization. The chapter on this topic can probably best be described as the end of silo thinking.

It is in the nature of things that there can not be a simple, step-by-step guide to the digital transformation. Here is the subtitle "The Manual" something wrong. The successful book offers its readers, especially from the middle class, a comprehensive and instructive presentation of the transformation processes. And with that also a series of impulses for daily action.

Quickly find the right strategy

Really every company should have its own strategy in order to successfully master the challenges of its markets in the long term. It doesn't matter whether it's a large or small company, an established company, a medium-sized company or a start-up: the strategy shows the way to success. But while corporations have the budget to work regularly with management consultants on their own strategy, they don't have it Money and time in smaller companies. Strategic development is then neglected there, not least because the acceleration of everyday life caused by digital transformation and volatile markets apparently leaves no room for it.

What is not missing is advice literature about the development of a corporate strategy. What is still far too rare are pragmatic approaches, on the one hand fast Objective on the other hand, can also be mastered by business owners without going into the depths of a business administration degree. Stefan Pastuszka presents such a pragmatic toolbox with his “Strategy Explorer”.

Six steps to the strategy

What is the best way to start developing a strategy? What do you have to pay attention to? And what is the goal of such a strategy, i.e. which elements must it contain? On all of these Ask the author has an answer in his pleasantly compact book. Innovation consultant Pastuszka has been helping companies for many years, so his book grows directly out of practice.

The "Strategy Explorer" guides the reader through the strategy process in just six steps: from defining the topic to the Definition of vision and mission, the environment analysis that provides the basis for a SWOT analysis. Options for action are then derived and the personal strategy formulated. This strategy tool for teams is based on the canvas method, the use of which is described in a clear and pragmatic way.

Team or lone fighter?

The reader understands straight away how the various building blocks are interlinked and how he uses the ones that are offered free of charge Vorlage edited for profit. Many concrete examples show how versatile the instrument is.

It is true team spirit on the cover of the book, but Pastuszka also describes how lone wolves and the self-employed can also use his tool profitably, for example for business development or individual career planning. It is the great merit of the clearly written and clearly illustrated book that it significantly simplifies the reader's access to the otherwise rather complex topic of strategy. The reader receives a concrete handout to develop his own roadmap for the future.

Be an entrepreneur, with courage and creativity

Quite a few guides for entrepreneurs have one thing in common weakness. Its content is written honorably and convincingly. However, after half the reading at the latest, the reader wonders where the author is from Background because actually takes. And if he knows how entrepreneurship works so well, why isn't he a successful entrepreneur himself? And so the reader begins to have slight doubts as to whether the theories described will actually work.

Günter Schmitz does not have to put up with this doubt. Because he has succeeded in what other entrepreneurs may dream. From a craft business has become a nationwide known company that was able to collect prizes. The man does not only know how to do it in theory.

Tips from a practitioner for practitioners

Schmitz uses, and that's a good thing, the recipes that have led to his company's success. The reader notices how much he is annoyed by mediocrity, hesitation and discouragement in the middle class. His gaze focuses on a number of mistakes and, in his view, wrong attitudes that other entrepreneurs show.

If you want to be successful, you need Energy. But the waste bosses Executives and business owners all too often trying to be right. For example, when they let it come to processes with customers or suppliers. Yes, maybe in the end you will even succeed in getting your own point of view accepted. But how much effort did that take? "Change instead of anger, let go instead of babble," the author calls out to the interested reader.

Attention money

And so it goes on. The second chapter revolves around dear money. An entrepreneur must focus on his Costs regard. Basically correct, but with his examples Schmitz shows that companies can save at the proverbially wrong end.

So there is in his company a common breakfast of the employees, which is paid by the company. Not because it's about impressing employees. The author once figured out what the daily approach of his fitters to bakeries or petrol stations costs him when the staff get a snack. Since the breakfast comes cheaper. And the cohesion strengthens it all.

Sell, Lead, Employees - Advice for every situation

That's how it goes on the almost 200 pages. Schmitz is dedicated to almost every situation of an entrepreneur. It's about the right selling, the enthusiasm of customers, but also about the important employee acquisition. Because without the right people, nothing will happen to the expansion.

An entertainingly written guide, packed with tips from the practice of a full-blooded entrepreneur. This book delivers on its promise of being an entrepreneur's toolbox. Quite klare Buy recommendation.

Do not forget the warmth in digital times

The digitization of our life and the Economy is actual for sure the dominant topic in companies. The areas of service and customer service hold great potential. Estimates that should be taken seriously assume digitization rates of over 50 percent.

Automated chat programs (“bots”) powered by artificial ones Intelligence, will take care of customer inquiries through the various channels. Taking orders, offering help and instructions or even helping to put together a suitable outfit for the next party. And where currently the interaction is still to be noted that the Communication takes place between humans and a machine, this will no longer be noticeable in the near future.

Digitization is copyable, service not

From the point of view of many managers an ideal condition, because with it can be saved ample personnel costs. For Carsten Rath, however, the focus on digitization jumped too short.

Critical tones can already be heard in the introduction to his book. Because from the point of view of the experienced entrepreneur, the potential of digital unique selling measures is limited and, above all, can be copied quickly. According to the author, other things are important when meeting the customer. curiosity, emotion, empathy, creativity but above all cordiality – and algorithms and artificial intelligence cannot do that. Customers are people and employees are people, and that is what service is all about.

Do not act like the lemmings

Carsten Rath does not write against digitization, but he warns against simply joining the pack like the proverbial lemmings and doing without service thoughts and service quality. For him, service is always human and related to the individual customer. For example, he shows with many anecdotes and stories what is done with misunderstood standards. Everyone knows some of them from their own Everyday life, or weren't you asked at the reception desk of a hotel whether it was okay to arrive? And alas, it wasn't her or even worse, the guest says so too.

How it can do better, also with the help of digital techniques, drives Rath around. And so he places his very personal insights and experiences in the center of his clever book. Thus, the title is somehow a travel guide: through service deserts, but also thriving service oases. A well-founded advisor and idea supplier for employees and executives alike.

Many examples and impulses

Because if a manager is enthusiastic about the customers, they can also pass this attitude on. And that has something to do with freedom. Because only where employees are free feel, enthusiasm can arise. And with it service excellence – because it starts like good Guide, with attitude.

Carsten Rath has been a great source of inspiration for service in digital times. Very fast written and very modern and surprisingly illustrated, the book invites the reader to think about real customer orientation and service in their own company.

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