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By Catherine Antonia Heder (More) • Last updated on October 07.04.2024, XNUMX • First published on 23.01.2014/XNUMX/XNUMX • So far 4363 readers, 2636 social media shares Likes & Reviews (5 / 5) • Read & write comments
The discussion about the status of social media - a discussion between arrival and a new beginning - shows one thing above all: recently everyone seems to be able to use this social media. Sometimes one wonders whether an online journalist or PR Adviser doesn't want to be a social media manager too.
In fact, in many professions that involve Communication have to do, the use of social media is now expected. However, this should not be confused with the fact that the social media manager is completely different Tasks hat.
If the journalist takes care of the supply of current information on his subject area, the PR consultant places his content optimally for the customers as part of a communication strategy, the social media manager is even more.
In addition to positioning and creating content, which ones you might be most familiar with Term of the editorial, the social media manager is concerned with analyzing the content for the interest of the audience. Even this could be subsumed under editorial.
In fact, community management - in contrast to the placement of content - means more: social media managers are responsible for the content, the community in the sense of activity and exchange as well as for the evaluation of the placed content.
They are just an interface between community, PR and Marketing. The social media manager is no more - but also no less - than the company's first point of contact in digital matters. It is now finally time to understand this job profile as such.
Many Companys still do not have the concrete use of new technologies - and that is possible via Facebook, Twitter and Co. - got it. This requires experts who can only come from social media management. +
Social media managers have not reinvented themselves. The job description, those who work as social media managers, and companies that are looking for qualified staff, ensure that the existing framework is increasingly filled with content.
This creates new job profiles, new career opportunities and the opportunity to focus more than ever on the topics in which you are interested. This is exactly where the career potential for online users lies: It's a good year for change.
A PR consultant will provide content for the area of social collaboration draw up can, but it's not its job to enable users using sophisticated Methods to care.
At the same time, however, this also means a differentiation of the specialist area of social media managers: relate qualifications and further training almost exclusively on Facebook and Co, so will the need for the next 2 years clear more in the area of social collaboration against the background of user activation and Change management processes.
Many People took the initiative at the beginning of the year and opted for a Further Training or a career in the field of social media. There are also trends this year that you absolutely have to see in the Eye should keep:
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Katharina Heder is a digital media manager and consultant. After studying German, Heder trained as a new media manager with a focus on sports and completed a degree in business administration with a specialization in online communication. She advises companies on strategic communication in social networks as an expression of part to understand one's own business model. At the same time, she uses social media strategies to develop new business models. Katharina is interested in the subject of training and further education for social media managers when she is not following various sports. You can also find more articles from her on the SocialMedia blog. Her portfolio can also be found on Torial. More information at frauheder.de All texts by Katharina Antonia Heder.
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That's how it is. PR managers run out of their silo and as a worm process the GF has the good old secret management so that the company and the old can work in peace while Social (!) Media managers have to be complexity jugglers and insecurity. Since the journalistic writing alone is not enough.
[...] written. And not so long ago we were discussing why social media managers aren't PR people. But whether the self-image of the company to see content as a marketing measure really [...]
[...] have been discussing the job description of the social media manager for weeks. Why actually? Because, as the discussion clearly shows, his area of responsibility is still [...]
RT @HeerTeSS: Why Social Media Managers are not PR-People: Plea for the digital expert
Why #SocialMedia Manager are not PR people:
RT @HeerTeSS: Why Social Media Managers are not PR-People: Plea for the digital expert
RT @HeerTeSS: Why Social Media Managers are not PR-People: Plea for the digital expert
Why Social Media Managers are not PR People: Plea for the digital expert
RT @socialmediaDACH: Why Social Media Managers are not PR People by @simonejanson #socialmedia #pr #marketing # co ...
In principle, I agree with you, but here we are at the level of definition questions;
Neither most PR people have different job descriptions, nor do they have the Social Media Manager. Community management must be able to do this, depending on the size of the team but it is not at all his job. The role of the digital consultant in the sense of the coach, the expert and the IT interface is at least as important. As a former PR editor and communications manager, today I can solve many SoMe management tasks better than if I had done one of these new Turbo trainings with certificate. If there are still requirements in internal communication, such as Social Intranet or even Enterprise 2.0, most SoMe managers are hopelessly overwhelmed.
What it takes is a common understanding of marketers, PR people, and SoMe makers for goals and KPIs. Then also the roles become clear.
Hello Peter,
In principle, you are talking about something that resonates subliminally in the article: Social media managers have a complex standing. They are an interface and therefore it is not uncommon to have an egg-laying woolen milkau, in order not to go down.
My point about this post is rather that there are PR consultants who also do social media management, and there are social media managers who also do PR work. In fact, however, it is always an on top - and with all due respect: no PR consultant will be able to master the complex relationships that you describe in the last part without appropriate SoMe training.
I even venture the thesis that the new SoMeMa must take appropriateCourses in order to master the complexity. For who is trying to convert a company 1.0 into an 2.0 or even (soon) 3.0, must understand fundamentally on which diffuse enterprise levels which interfaces as co-operate, in order to be able to make a deconstruction in the commercial sense.
At the same time, I support your criticism of the turbo trainings: After my education, I was able to social media, but only through the study I am able to play the complexity really on all scales and accordingly synonymous the concept of digital change with content.
Was social media in 2011 managing a fan page at Facebook, it has changed so much today that you almost have to differentiate between the areas of content and administration in order to be able to do the matter halfway.
In short: Thank you for your contribution, which I found as a supplement.
RT for the differentiation of job profiles in the digital communications world
RT @socialmediaDACH: Why Social Media Managers are not PR People by @simonejanson #socialmedia #pr #marketing # co ...
RT @socialmediaDACH: Why Social Media Managers are not PR People by @simonejanson #socialmedia #pr #marketing # co ...
RT @socialmediaDACH: Why Social Media Managers are not PR People by @simonejanson #socialmedia #pr #marketing # co ...
RT @socialmediaDACH: Why Social Media Managers are not PR People by @simonejanson #socialmedia #pr #marketing # co ...
Why Social Media Managers are not PR people by @simonejanson #socialmedia #pr #marketing #community
RT @SimoneJanson: Why Social Media Managers Are Not PR People: A Plea for the Digital Expert -
Why social media managers aren't PR people: A plea for the digital expert: The discussion… #profession #education
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