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john-drainingAccording to t3n, Johannes Lenz is one of the 5 most important people on the German Internet. Johannes Lenz studied political and administrative sciences in Leipzig and Warsaw. Then he worked at Alma Mater, Gray and other companies and is now doing corporate social communications at akom360. The magazine t3n chose him as one of the 5 most important people on the German-speaking Internet. All texts by Johannes Lenz.

Job profile! Social & Digital Consultant Corporate Communications: Find your dream job as a political scientist

It is a life setting that is characterized by openness, fairness and willingness to help. Actually, of course, you think, but perhaps this self-evidentness in the net has arrived more quickly than in real life.

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Studied in Halle and Poland

“When I grow up, I'll be a footballer,” I thought as a child. Now I'm big and try to show my enthusiasm for the social web and the opportunities it offers to other people.

After that, it did not take long. During my studies of Political Science and Management, I had as much to do with the Internet as the mean Werder fan with that of Bayern Munich: Nischt.

I started my studies in Halle / Saale and completed it in Leipzig at the beginning of 2007 after spending almost a year in Poland. A wonderful time in which I not only made many friends, but also learned and discussed a lot, whether about internationals Politics or our neighboring country Poland, which deserves much more attention and interest from the German population than has been the case for years. But only by the way.

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After graduation, the hour of truth struck. In football they say: the next game is always the hardest. Right. So also in my case in the job search.

I actually wanted to get into political advice ...

My intention to enter the scientific policy advice, such as via further research at the university incl. Dissertation I would have pulled through. That was the first choice. But when exploring the terrain, talk with Professoren, lecturers and contacts gained via internships turned out to be out of the question.

I was amazed, I thought, with four internships - from embassy to think tank, from EU to Poland - to have done the right practical work including a diploma thesis and later double diploma with each 1,7.


What to do? Clear case on a small budget: Back home, lick wounds and write applications. For what? Public relations work in the non-profit sector, focus on EU, Eastern Europe, etc. After all, I had gained experience in this area.

Armed with Wila, a magazine for career starters and graduates of the science store in Bonn, sophisticated internet research, countless registrations at jobbanks, etc., I was looking for my luck.

To abbreviate it: As a freshly bachelor graduate with me sobering at the beginning of the year 2007 wide. And the disappointment that no one gave me a chance was on me like a fresh gum on the floor, which connects itself too fast with the strolling shoe.

Way into the economy

I started an internship at the headquarter of the BMW Group on 150 applications later, some talks in which I was attested that I was still too close to the university. The alternative would have been an 400 Eurojob in India. Admittedly, at first glance, more appealing, but in the long run, BMW seemed to me more meaningful, even in the hope of possibly getting there after good work there.

That was not the case. But I did a good job, got to know many people, gained valuable hands-on experience in issues management in a global corporation, and developed my enthusiasm for the social web.

The car crisis came, external employees were dismissed and after an extension to eight months I finished my internship. It had not only been a lot of fun to me, but I was catapulted a huge leap forward, both professionally and personally.

PR traineeship

And now? Ab, write applications. This time, however, I did not go back to the parental home, but to the brother on the balcony. The infrastructure with Internet, sporting activities and a new city soon became quite productive.

Only a month later, I had the commitment of alma mater, a recruitment agency and career counseling, to start an eighteen-month internship for company communication and online marketing.

And once again a crisis, but this time it was fundamental because business and finance were hit globally. However, she did not abort my creative drive and my growing enthusiasm for the social web.

Fight and develop your own ways

Fighting, opening up paths, finding solutions, all this brings with it the curiosity for something new, and so I convinced mine Managerwho made me work almost independently and on my own responsibility to represent alma mater in public and especially on the internet. This involved the integration of the social web, in particular the development of social media (Twitter and Co.) for corporate communications.

The scope of duties was wide ranging, from the creation of newsletters to marketing messages, press releases, website maintenance, contact initiation and support, to trade fair and conference visits - everything was there.

New tasks in the Social Web are waiting

Now, a year and a half later, I decided to pursue my enthusiasm for the social web to bring in and develop the hands-on experience of social media.

In doing so, I am receiving a lot of positive feedback and I am looking forward to job hunting again. If someone asked me if it was the right decision to hang football, I would say: Yes, I would never be with the Verve on the ball, as in the Social Web.

It is a life setting that is characterized by openness, fairness and willingness to help. Actually, of course, you think, but perhaps this self-evidentness in the net has arrived more quickly than in real life.

My new job

I wrote that in my guest post “From political scientist to social web enthusiast” in mid-April of this year, when I was full of optimism and vigor when looking for a job on the social web. And today, four months later, one or the other will now be asking ...

Excellent! At the moment I'm sitting at a desk at the Platz der Ideen in Düsseldorf in the middle of a light-flooded office of the “Idea Message” and thinking about the future social media guidelines of my company.

And that is called GRAY. GRAY is one of the advertising agencies in Germany for integrated Communication. I've been on board since July and haven't regretted a single day. Sure, you have to settle in, get to know the work processes and, last but not least, find your own role. But that is a challenge that I am happy to take on with power.

Social media

And the opportunities to advance the topic of social web are great, as is the open culture, the zest for action or the teamwork in the company. I will be able to prove myself creatively in my new role, which I am very happy about and at the same time is an incentive. In doing so, I realize that I can “do”, that is, develop and implement concepts and strategies or write guest articles like this one.

This is primarily due to the fact that, together with my colleague Andre Paetzel, I oversee and advance the topic of the social web in the agency, which affects GRAY's internal and external dealings and appearance. Because my job title doesn't end in vain with ... Corporate Communication.

dream job

To summarize: I do what I want: I twitter, blogge, networks, try to share the spirit of the social web, attend conferences, think about, and enjoy a delicious Expresso together with colleagues and set up ideas around. And all this in the thematic triangle of PR, company communication and social web.

So and now one or the other may still wonder if this is a fairy tale of a thousand and a night ... No it is not. To anticipate the answer: First, I was allowed a talk on social media and Company hold at GRAY.

On the same wavelength

The response to it was wonderful. There was also a first meeting with the management and other employees. Subsequently, contact with some employees intensified via Twitter, Facebook and Co. to the point that they were invited to an interview. I was asked once before to give one or the other assessment of projects related to the social web.

I think this has also shown that I have the appropriate skills to make a meaningful contribution to GRAY. Ultimately, this results in my attitude and immediate entry into the company.

The ideal theme

This would not have been possible without the Social Web, if it was not my issue, with which I had positioned myself before the job search professionally and on the other hand, since the contact took place over it.

And the points of the story are two:

Looking for a job via the social web nowadays means for me to position oneself according to one's abilities and interests. This means creating selected social profiles that are regularly updated, seeking exchange and dialogue with other users and not losing your sense of humor. and clear, you also have to dare to do something, be open to approaching others and not only to take but also to give. After all, you should try to develop yourself further every day through your own curiosity.

For who does not dare not win!

PS Many thanks to the Social Web and all those who accompanied and supported me on my way to the new job !!!

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11 responses to “job profile! Social & Digital Consultant Corporate Communications: Finding the dream job as a political scientist ”

  1. speakers Agency says:

    Funny, is there a social manager for language or actor?

    • Simone Janson says:

      If appropriate companies make such a place available, then ha.

  2. SocialMediaNEWS_BOT says:

    From social web enthusiast to digital consultant corporate ...: I'm currently sitting at the Place of Ideas in Düsseldorf ...

  3. Johannes Lenz says:

    Hello Simone,

    Thanks again for the possibility of the guest contribution. I am very happy when I can share my experiences.

    @ Frank Thank you for your comment. Yes, the title is indeed a bit long;) If you like we can short circuit. I would be very happy, because I know your blog and read.



  4. Frank says:

    Congratulations on this amazingly impressive title. "Digital Consultant Corporate Communications" has to melt in your mouth somehow.

    Before 2,3 years times with UB from the PR department at Gray telephoned and had not really the impression as if she knew what a blog is.

  5. Christine Hartmann says:

    RT @SimoneJanson: Fresh Blogged: From Social Web Enthusiast to Digital Consultant Corporate Communications

  6. Fisherman says:

    Likeable as always, @JohannesLenz writes here ==> about his job search via social web

  7. GREY Germany says:

    RT @SimoneJanson: Freshly Logged: From Social Web Enthusiast to Digital Consultant Corporate Communications #grey #jl

  8. Johannes Lenz says:

    Ha, I know it;) @SimoneJanson Blog: From Social Web Enthusiast to Digital Consultant Corporate Communications - Very interesting!2BKhe

  9. Simone Janson says:

    Frisch Blogs: From Social Web Enthusiast to Digital Consultant Corporate Communications

  10. Competencepartner says:

    From Social Web Enthusiast to Digital Consultant Corporate Communications: It's a lifetime ...

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