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For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Magazine, eCourses, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, German Top 10 blogger, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Disclosure & copyrights: American Airlines has supported various research trips by partially covering the travel expenses. Image material created by Verlag Best of HR – Berufebilder.de®. The Department of Economics, Development and Tourism of the US state Texas covered the costs of flight and accommodation for a research trip.
By Simone Janson (More) • Last updated on October 15.08.2014, XNUMX • First published on 19.02.2013/XNUMX/XNUMX • So far 7147 readers, 1642 social media shares Likes & Reviews (5 / 5) • Read & write comments
The city of Dallas would like to shed the old cowboy and oil image. But the TV series that made the city famous worldwide is also an important economic factor for the city. May be the new edition of the series by the city with a lot Money is supported, that change?
Dallas - the series communicates like no other the image of the American dream, of money and power. Just like JR Ewing allias Larry Hagman. The actor came from nearby Fort Worth and was well known to the old oil families of Dallas, the Joiners, Crows and Hunts, who still have much influence in the city today. At the same time, Hagmann also acted as brand ambassador for the city.
Robin Hardy, driver at the limousine service Premier Transportation, once drove him around the area with his wife Linda Gray for a day: "The two were really like an old couple," he says with a laugh. He didn't need a bodyguard: “Nobody messes with JR!” The joke shows how much series and truth lie together.
The Southfork Ranch is little disappointing: the Ewing house is actually much smaller than it is on TV, the driveway is looped for the screen to be longer act, and the pool is actually more like a bathtub. "That's when you see how much fake it is," reports Joan Manganello, who has been showing tourists around here since 1995.
The house originally belonged to farmer JR Duncan, who owned it in the 80s because of the popularity of the series merchandise had to. Since then, the ranch has been a magnet for tourists from all over Welt - with merchandising shop, museum, tourist train and conference center.
Today, however, the film people are there. And the actors are wearing cowboy hats! It's been shooting here for two years - the new episodes of the series that have just started in Germany. In the US, they are already in season two and correspondingly great is the enthusiasm - especially of the female staff for the new, young male lead actor Josh Henderson, who also aptly comes from Dallas and plays the son of JR.
JR's funeral is on the schedule in a few weeks, but how he'll be removed from the show after the death of Larry Hagmann is a mystery even the Employees met at the ranch. The old Marketing-phrase “Who shot JR?” is back in the room.
Not only in the series, but also in reality, the old warhorses have the scepter to the Boy Handed down from generation to generation: The old series from the 80s was mostly shot in California, only the exterior shots were shot in Dallas, Bre Peterson explains to me.
"The new series, on the other hand, is being shot entirely in and around Dallas, where the city also plays a major role." From the point of view of those responsible for tourism, she probably also likes the new series better because it presents Dallas much better.
Because the series is a real economic factor for the region: The Southfork Ranch alone has 300.000 visitors a year - and the number of visitors in the last year since the new series was broadcast clear increased, tell me SalesManager Sally Peavy.
The leading actors have long since had houses in Dallas, and the bit actors are recruited from the region anyway. Each episode brings in $2,9 million to the city and region through merch, hotels, and restaurants—and Taxes.
But it's not for nothing: When it became known that Private TNT was planning a new edition of the series, there was a regular campaign to get Dallas to Dallas, as driver Robin Hardy tells me.
The city of Dallas is paying $200.000 for each season of the series, according to journalist Robert Wilonsky on dallasnews.com. And he calculated exactly how much the city is investing, how much it hopes to get for it - and how hard it is fighting for every dollar, because whatever the Anxiety exists, the series could, as before, be continued elsewhere.
No wonder, then, that you do not really know how to deal with the hate-like stereotype. Apparently, the city, together with the series, has managed to make the transition to a younger, more modern image without breaking with tradition.
However, that the cliché of oil magnates and cowboy hats will continue to live in this way for a while in the minds of those responsible for tourism. There is a piece of truth in every cliché. A difficult balancing act.
Almost everyone, at least if they are over 30 and from West Germany, has a smile on their faces when I tell them that I will visit the Southfork Ranch. "Greet the spirit of JR," someone tells me, alluding to Larry Hagman's death last fall.
This shows across all layers, how much the TV series about the Texas oil baron is a piece of cultural history - and how formative for our image Dallas.
For Dallas itself, with over 1,2 million inhabitants after all, the ninth largest city in the US, but the series is more of a burden, says Bre Peterson from the Dallas Convention and Visitors Bureau.
Bre is in her mid-20s and didn't see the show's heyday. For her, Dallas is simply a city where you can live well: “The oil industry is no longer as important as others Industries, nobody wears cowboy hats except JR and we have a lot of culture here too,” she says, pointing out that the city will also be promoting the 50th anniversary of Kennedy's assassination this year.
You want to believe her. After all, $ 14 billion was invested in the city - including the construction of a 275-square-kilometer arts district with museums and theaters. The Perot Museum opened in December alone cost $ 185 million. 26 million visitors come to the city each year, most of them for business purposes.
The money comes not only from public, but also from private Hand. “In development”, as the press material generously summarizes. A $5 million marketing campaign was launched in the fall. While Dallas has more alternative corners like the Bishop Arts District, the city shows theirs wealth practically on. And the clichés practically jump out at you.
In the newly opened restaurant Stampede 66, owner Stephan Pyles, described by the New York Times as a genius of the kitchen, wants to combine old and new Texas. You can see that from the wire-horse heads that are hung up for decoration.
For him, going from table to table and visiting the guests in person is a good form: “I grew up in a truck stop in West Texas and wanted to reflect this atmosphere in my restaurantspiegeln, ”he tells me. The food is basically Texan, but on a slightly higher level, he explains his success Concept.
My Ethiopian taxi driver is also living the American dream here: Before he came three months ago because of his Ms. came to Dallas, he lived in Frankfurt am Main for four years. Now he lacks the German cosiness: "Everything goes much faster here than in regulated Germany - but not necessarily better," he says.
He got his taxi license in just 4 days - impossible in Germany. Finding the destination with the navigation device therefore doesn't really work yet, he has to ask a colleague for directions, but his personal one Objective is already clear: “If you are clever, you can here fast make a lot of money!”
Just like JR Ewing, who, together with Dallas, is an important economic factor for the city. And so it will be in the second part.
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Simone Janson is publisher, Consultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.
I do not give an answer in general to bullying conversations like this one. If you continue to make insulting comments regarding my person, I will order my lawyer here in Baden-Baden to bring an action. Furthermore, I would like to take a course in German orthography and look for another job. Adieu
Dear Ms. Höferlin,
I am sorry to have been attacked: If you want to have a reasonable discussion, you might want to moderate your tone of voice. I can't see bullying in my comment. However, if you want to go to a lawyer, what is the legal basis? - of course you are free to do so. Since you have such a big problem with my spelling, I think it would be better if you just read other blogs in the future. Have a nice day.
Dear Ms. Janson, if you have a job like this, you should know the spelling. And I certainly won't let you discipline me. I lived in Paris for a long time. You won't find such embarrassing mistakes at Le Monde. I am very happy when I can leave Germany again. There is already censorship in this country. Maybe you should take a German course (but for the majority of Germans a Denglish is enough). One finds more and more mistakes, because the level of education in this country has sunk a lot (ie in Germany everyone is now doing what he is not so good at). C'est une catastrophe. I personally have a perfect command of three languages and am now writing my first novel.
Dear Ms. Höferlin,
I did not mean to reprimand you, but I am sure that if someone in your house behaves wrongly, you also point out that he is offending good manners.
Apart from the fact that you seem to confuse the activity of a journalist with that of a lector or proofreader, I recommend you the Wikipedia article on the subject of the historical background of a uniform spelling as well as the binding nature of the norms and the judgment of the Federal Constitutional Court:
http://de.wikipedia.org/wiki/Duden
As a studied linguist, I fully welcome this - language change is the result of mistakes and if the language purists had their way, we would probably still speak Old High German today. In addition, I am genuinely happy for you if nothing bothers you in Germany other than the spelling mistakes in other people's blogs: But then I would recommend Quebec as the target country, the perfect example of language retention beyond the reach.
But you should already know how to write the name Gray. Linda Gray has nothing to do with the color gray. So: first inform yourself and learn spelling, but most young idiots in our country have only a big mouth and an exaggerated imagination
Dear Ms. Höferlin,
thanks for your kind comment, we have improved that. We had already considered putting out a prize for the reader who finds the most errors - what do you think of the idea.
To be described as young, I take time as a compliment, while the Depp does not comply with our guidelines (no insults!). Please keep it, the next time will be deleted.
who can
detailed position?
Hello SMP, for further information is in the text a time article linked.
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