Crisis PR & communication problems: 5 tips for shitstorm management

For Companys Today it is more than important to communicate properly in difficult situations - but unfortunately many do not master these skills. Practice makes perfect.

Shitstorm for sale

Practice makes perfect - we all learned that as children. We owe it to this sentence for skills such as swimming, cycling or mathematical understanding. But how should you do something? to practicethat you have never experienced before and, above all, how do you really react correctly in an emergency?

One possibility would be to use the latest offer from the Like Industry and buy your own Shitstorm. 1.000 comments cost around 100 euros. Anyone who really does that to themselves has so far really no feeling for what it means to get such masses of expressions of opinion and to have to react to them.

Although – why actually have to? In fact, it is more of a will that drives us forward. We want ours Opinions express and use the social web for this purpose. The astonishment that others also use this opportunity has surprised many.

End with funny: The end of harmony?

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So many companies and experienced bloggers have to adjust to the fact that the Implementation of the categorical imparative in the age of the social web progresses inexorably: the immediacy with which we can be reached and the low Costs with high-quality end devices help us to emancipate ourselves.

We want to have our opinions and discuss issues with arguments that are verifiable and conform to hermeneutic principles. Your own immaturity and the passivity of many People has finally come to an end. At the same time, a phase of missing discussion and Criticism.

Waiting, Waiting, Expecting: What the user wants

Content Marketing wasn't the first development to suggest that social media users would like more than run-of-the-mill content. The development and emergence of the blogosphere arise precisely from this claim to critically consider key issues.

However, this attempt has often failed if you take a closer look at many well-visited blogs. It is not uncommon for one to come across much-discussed commonplaces that do not have any new informational value, for example by changing the Perspektive or form new arguments. Therefore, the danger of critical discussions and harsh language is a growing threat in the coming years.

5 tips for dealing with the Shitstorm

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But how do you deal well with these expressions of opinion - and in the case of a shitstorm correctly?

1. To stay objective: In fact, because the communication is restricted to the written form, one is more than ever reliant on evaluating the criticism.
2. Stay neutral: In principle, one should read the arguments neutrally and put them in relation to the original contribution. In addition, in the case of many utterances, it is first of all necessary to self-critically refer to one's own text in order to check whether it is legitimate criticism.
3. Formalities and content are not the same: Formalities not complied with, incorrect or insufficient links, etc. are justified criticism that should not only be taken into account immediately, but also thanks to the user for pointing this out.
4. The situation is different with regard to content: What exactly is criticized and with which arguments is the criticism underlined? It is worth checking the argument on the validity. In no case should one reiterate one's own opinion, but try to explain in the discourse with the critic about his arguments the own point of view or the different evaluation of certain phenomena.
5. Is this synonymous with 1000 comments? Since the criticisms are similar in mass, one should in any case consider taking a general statement instead of individual statements.

How to call into the forest ...

The Art However, it is so good to respond to the arguments of the other person that he or she feels taken seriously. This often takes the sharpness out of the dialogue.

General answers do not come well with any user (keyword value creation). However, one should also reckon with a re-action, so that a cycle occurs.

It is important to interrupt this at a certain point and value the opinion of the other without doing so negative zu act. For this it is important that you do not shy away from the discussion from the beginning, but towards the other person Esteem shows by responding to his arguments and trying to show his own opinion based on his perspective.

Crisis PR is learnable

Just as there are colleagues who think that you need to use a platform to talk about it, there will also be those who say that crisis PR is not learnable.

In fact, however, it is, if you implement general principles in dealing with each other and the critic appreciative. Those who do not do this need not be surprised at insults and a harsh tone.

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