More success stories?
Im Shop or our Newsletter you are guaranteed to find what you are looking for:
For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, eCourses, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, German Top 10 blogger, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Disclosure & Copyrights: Image material created as part of a free collaboration with Shutterstock. Text originally from: “Wings on the Head – Creativity Training for Non-Creatives” (2013), published by BusinessVillage Verlag, reprinted with the kind permission of the publisher.
By Wolfgang Traub (More) • Last updated on October 04.09.2023, XNUMX • First published on 13.09.2017/XNUMX/XNUMX • So far 7147 readers, 1120 social media shares Likes & Reviews (5 / 5) • Read & write comments
But why do so many misunderstandings arise in the Communication and in business? Because everyone has different values, experiences and ideas into communication - and that many are not even aware of. How do you avoid these wacky ideas colliding?
The obvious assumption that our esteemed listeners or readers are too stupid to understand our input is just as unlikely as the - somewhat more remote - assumption that we ourselves are too stupid to communicate. No, forget it...
Tip: If you are already in "creative mode", then don't hesitate to tune your communication with a few unusual ideas, harmless gags, surprising details and other gimmicks - yours Audience will thank you.
If the circumstances allow it, you don't have to do everything like the others - you're welcome to do it better.
An original, entertaining speech will almost always score points and an original and reasonable negotiating partner remains unforgettable.
People are not identical, they differ in their experiences, values and theirs Education – in other words: everyone spins as best they can. And everyone has different ideas.
What seems logical and comprehensible to one person does not automatically mean something to the other.
Even what is called bare facts is based on individual experiences, values, the state of education and the information available.
Therefore caution: You should not build communication only on systematics and logic.
Just recently I read in an interview that Indian business people learn about Europe, French business partners definitely do compliments to do – German but definitely not…
In order to gain personal acceptance from your listeners, readers or negotiating partners, you need a certain amount of empathy and information that is as reliable as possible about their expectations, customs and manners to be observed. From this you create an image, an idea of how you Distance can be reduced or eliminated.
If you succeed increase Your communication skills immensely and thus create an important basis for social Success. Such an image of your counterpart or your target group is the prerequisite for addressing them personally. What is obvious in the advertisement also applies here:
You are all the more successful the more you are able to create a convincing picture of yourself and your concerns, in which your negotiating partners, listeners or readers can find themselves. Personally, with their personal goals, wishes and needs.
In a successful communication feel those involved also saw and perceived each other personally.
In the plain text: If you simply write down a text that is as well constructed and formulated, then you hardly generate acceptance - rather pity or aggression. We know that enough of the telephone advertising.
Talk to people so that they feel addressed personally!
For this you need a picture of your counterpart, your readers, listeners or negotiating partners. How do these people think? In which environment do they live, and how does this affect their view of things?
And try to get a picture of how these people in turn see you personally, where they might be biased, where they might be open to your concern and where they might feel attacked.
This is best handled in three steps:
Acquire this text as a PDF (only for own use without passing it on according to Terms and conditions): Please send us one after purchase eMail with the desired title supportberufebilder.de, we will then send the PDF to you immediately. You can also purchase text series.
4,99€Buy
You have Ask round to Career, Recruiting, personal development or increasing reach? Our AI consultant will help you for 5 euros a month – free for book buyers. We offer special ones for other topics IT services
5,00€ / per month Book
Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us one after purchase eMail with the desired title supportberufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!
29,99€Buy
If our store does not offer you your desired topic: We will be happy to put together a book according to your wishes and deliver it in a format of yours Choice. Please sign us after purchase supportberufebilder.de
79,99€Buy
Wolfgang Traub is a creative communicator, academy lecturer, cartoonist and illustrator. Wolfgang Traub was born in Frankfurt / Main in 1956 and has lived from communicating situations and ideas in images or text for more than 30 years. Among other things, he was a lecturer at the free academy in Freiburg until 1993. For his clients - mostly from the business world - he created thousands of pictures, cartoons and illustrations and wrote books, advertising texts and lectures. All texts by Wolfgang Traub.
Creative communication in marketing - 3 / 3: spiders - but right! by Wolfgang Traub - Recommended contribution xiTEQUJ4p5 - Recommended contribution fXFSD0zC3S
Creative communication in marketing - 3 / 3: spiders - but right! from
Wolfgang Traub
via @berufebilder - Recommended contribution ufsLUPUctF
Creative communication in marketing - 3 / 3: spiders - but right! from
Wolfgang Traub
via @berufebilder - Recommended contribution WwzRoSVXTo
Post a Comment