{Replik} Corporate culture, social media & quantum leaps: Revolution for organizations?

Various experts are predicting quantum leaps in the social media sector. Is the wish the father of the thought – or are we already in the middle of it Revolution?

Dissatisfaction rather than innovative ideas

In many Companys It works like this: Bad service - falling number of customers - more marketing budget - still less income - terminations - Stress and pressure from other employees - even worse service - and so it goes on happily...

Nobody is satisfied like this: The Employees not because they are flat out for less Money work that customers Not because they get exactly this dissatisfaction after all - and neither does the company management because the customers eventually stay away. A vicious circle at the end of which, logically speaking, there can only be the end of the company.

However, I agree that this assessment does not come from me, but from the employee of a company himself (in a Twitter dialogue with me). optimistic: Namely, that one or the other company then recognizes that things cannot go on like this. Above all, because with such an approach you keep turning the price spiral downwards and inevitably.

Involve customers and employees

The books on the subject (advertising)

One solution could be to simply pay more attention to the wishes of the customers and trust your own employees - that is, the basic idea that actually stands behind social media. However, in many companies it does not seem to have been fully leaked that social media is more than just a little with Facebook and to be twitter.

Rather, it is an attitude of mind, as Sachar Kriwoj recently so aptly described, that would require fundamental restructuring by many companies.

A question of corporate culture!

This can be seen, for example, in Marketing and in employer branding: So hat Professor Dr. Susanne Fröhlich, who teaches project management, human resources and marketing in Bad Honnef, all in one Conversation with Gero Hesse clear made that successful employer branding is above all a question of corporate culture and therefore cannot simply be grafted on from above

.. the corporate culture is the foundation for employer brandings. only a company that knows who it is and what it stands for can identify suitable employees, win them over for the company and keep them for the long term ...

Almost revolutionary

Discounts for your success (advertising)!

Seen in this way, the forecasts that Martin Poreda from kununu makes for Talential are almost revolutionary if you take a closer look: that companies not only have to present a good image to the outside world, but also have to treat their employees well inside , because otherwise you negative evaluated in the net.

And that such negative reviews not only have an impact on the employer brand (many companies think that might still be bearable, because there are enough unemployed people!) - but also scare off customers - because Poreda's forecast of the increasing interlinking of Marketing, PR and HR.

Quantum leaps and upward spirals

For many companies, previously considered the navel of Welt have seen, it is like a quantum leap: you have hardly gotten used to the fact that customers find it annoying Opinions now they should also take care of their employees! Help - this damn Internet!

Incidentally, we have discussed the differences between old-school and new-school companies in the past few days on the occasion of an Anne Will program – with the exact one Implementation of course the crucial question is. But if you really manage to create an open, transparent company, you turn the upward spiral into a downward spiral!

That many companies have not yet understood these changes, so yesterday was also the Twittwoch in Munich - the findings there I have published in a separate blog post.

Analogy to politics?

But if you take a look at what has happened in the past few weeks in (network) politics, where the entire “network community” has struggled against the youth media protection state treaty and managed to be part of the established media and finally of politics what ultimately led to the rejection of the law - then you get an impression of how “powerful” opinion making can be on the Internet.

And if voices are raised asking whether a political System, which is so non-transparent, is at an end, then perhaps one can also ask whether companies that act in such a non-transparent manner will not soon be just as economically at the end.

Top books on the subject

Read text as PDF

Acquire this text as a PDF (only for own use without passing it on according to Terms and conditions): Please send us one after purchase eMail with the desired title supportberufebilder.de, we will then send the PDF to you immediately. You can also purchase text series.

4,99€Buy

Advice on success, goal achievement or marketing

You have Ask about career, Recruiting, personal development or increasing reach? Our AIAdviser helps you for 5 euros a month – free for book buyers. We offer special ones for other topics IT services

5,00€ / per month   Book

Book eCourse on Demand

Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us one after purchase eMail with the desired title supportberufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!

29,99€Buy

Skate eBook as desired

If our store does not offer you your desired topic: We will be happy to put together a book according to your wishes and deliver it in a format of yours Choice. Please sign us after purchase supportberufebilder.de

79,99€Buy