Every year, a lot of praise is sung about blogging in the scene: Then, there are reasons why journalists and bloggers are now finally ahead of the game and become sought-after specialists - for example, Companys like Coca Cola. Alone: ​​I do not believe in it anymore!

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The borrowed net

In April, Sascha Lobo wrote a much-discussed article in which he smacked marketeers and companies in the face that her Internet only borrowed: Facebook and Co. can change their terms of use at any time, crush fan sites (which has already happened in the past) and and and.

It is safer and better to have your own blog - and by then at the latest, the experienced reader clearwhat it was actually about Lobo: The regain of the rather fallow German blog scene.

Mission Internet Recapture

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Shortly before Christmas, Johnny Häusler followed up with his text “Rückerobern das Web” (I'll link his addendum with the link to the original post here) - from companies like Facebook. Lots of approval here too.

And yesterday, now t3n, who once again spread the whole topic from the perspective of the companies: Because now that Google is diligently working on its algorithm for quality improvement, good content is more in demand than ever.

The great hour of bloggers and journalists?

And finally, the big hour of journalists who have just been taken by insolvent media companies and the blogger, who has always been a little laughed, is finally beating. Hooray!

Or?

Comfort is the enemy of blogging

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As a blogger and journalist, I wish, of course, that this is true. However, I have already written with Lobo's contribution that comfort is the greatest enemy of (corporate) blogging.

That this mixing with the Marketing companies no longer has anything to do with factual, serious reporting, but many readers unfortunately mistake it for it, that's what he goes for Article just briefly and on the edge.

Thanks, Google!

Rather, it's about the great opportunities that writing professionals could now have in companies that have recognized the signs of the times. And right, content is becoming more and more of a king. Thanks Google.

Because since Google has dramatically turned on its screws and puts much more emphasis on good, unique content and also includes the user opinions more and more in its ranking, more and more site operators is clear that with somehow zusammengezimmerten content is no more flower pot to win.

Valuable professionals who work for a butterbrot

But why bloggers and journalists should suddenly be as valuable as never before, as t3n author Andreas Lenz concludes, and the new (?) High-quality content should not continue to be created for apprentices and the egg of temporary workers and unemployed journalists not quite me.

After all, writing professionals, who have to carry their excellent skills for a few euros to market, are more likely to be marketing managers, who, despite Google, see that they are supposed to blow out unique content instead of advertising plattforms.

Content costs many too much - our luck

Because the latter cost time and Money and the direct benefit is still too vague for many companies - despite all the sermons from the social media scene.

But maybe that's a good thing, because the fewer companies jump on the bandwagon, the less we have to worry about mixing advertising and factual Information To worry about.


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 9783965963887

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