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Disclosure & Copyrights: Image material created as part of a free collaboration with Shutterstock. Text originally from: “Speak Limbic! Present effectively – prepare presentations effectively, stage them convincingly and carry them out successfully” (2009), published by BusinessVillage Verlag, reprinted with the kind permission of the publisher.
By Anita Hermann-Ruess (More) • Last updated on October 04.09.2023, XNUMX • First published on 04.04.2018/XNUMX/XNUMX • So far 5397 readers, 1872 social media shares Likes & Reviews (5 / 5) • Read & write comments
Most People usually have little time. Even when you gather around your Lecture or listening to your presentation. Therefore: Save your listeners time and mental work with a well-structured Rede.
You know that yourself: You are sitting in a lecture, but your thoughts wander off. Not infrequently, because the speaker has poorly structured and worked through his lecture and unnecessarily wastes the energy of his listeners and thus their time.
It will then every time clear, which is worth a well-structured speech. One that gets to the point and does not digress into ramblings and sidelines. Because our Brain is designed to make it easier for us to follow a post if we have a Order recognize in it.
A recognizable order is therefore important: from the first to the tenth module, from the small to the large, from the unimportant to the important, from the theory, for example, from the beginning to the end, from the past to the Future:
The Audience can then easily follow the speech if it has the impression of a good and reasonable person Structure to follow. But why is that?
The simple answer to this question is: here will Energy saved while listening. In addition, the predictability increases the good feeling of the Control: The listener always knows where he is and what to expect next. A good stylistic device: the three-step.
The triple step has a rhythmic and melodious effect and creates concise and catchy messages. Reinforce with increases If we increase, it's like turning the main switch that controls the intensity of the emotions controls.
Increases from the small to the big (Klimax), when we want to arouse emotions, and from the big to the small (anti-climax), if we want to dampen emotions.
Facts that speak for you or your thesis make you “big” - that means you dedicate time to them, you visualize them, compare them with something bigger, stage them elaborately. This rhetorical principle is called amplification.
Facts that speak against you make them “small”. You either do not respond to them at all or you neglect them, you put them into perspective, in no way visualize them, do not pack them rhetorically. Think about the side effects in TV advertising for medicines!
You can also increase by accumulation. In this way, we can make complicated or abstract things more comprehensible, since we offer many perspectives on a topic through paraphrases. So every listener can Perspektive choose the one that is most accessible to him.
The content can also be enriched with exaggerations and increases. Some styling:
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Anita Hermann-Ruess is a rhetoric and communication expert and lecturer at various universities. Anita Hermann-Ruess (MA). She studied rhetoric at the University of Tübingen, is the author of several books on effective presentation and captivating rhetoric and a lecturer at universities and technical colleges. The company she runs, Hermann-Ruess und Partner, advises companies and organizations on all questions of convincing business communication, from the right words to the choice of the right communication channels, which are playing an increasingly important role today. More information at www.hermann-ruess.de All texts by Anita Hermann-Ruess.
Thanks also for publishing & sharing this post!
A good contribution that explains why structured speech is so important: it creates order for the listener's brain. It follows as a conclusion; Speeches should be well structured.
Very good contribution, thank you very much!
How do you keep the perfect speech? This post offers a good help on the subject, thanks for that!
Also a super contribution, which we gladly pass on to our employees.
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