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Job profile! Minimalism restaurant chef: In the Viking kitchen with radical renunciation to success

If you want to be successful, you sometimes have to radically reduce it - perhaps just by the taste of the customers over. A steep thesis? Perhaps! In Roskilde, Denmark, a restaurant made a bold decision: It is the only restaurant in the world that specializes in purely Viking-age ingredients. Can such a businessConcept ABC School Joke Oud work on our eating habits?

Snekken

With radical renunciation to success

A year and a half ago, the Snnekken in Roskilde, Denmark, was a completely normal bistro. But since it is right next to a Viking Ship Museum, the owners came up with the idea of ​​trying out a radical concept: The radical specialization purely on ingredients that were available in the Viking era. That means apples instead of oranges, renouncing pasta, tomatoes and even potatoes.

In the beginning, it was difficult, says assistant manager Kennet: People had to get used to what we are doing here, he reports. Because just the Danes are accustomed to eat in the restaurant, which also comes at home on the table.

Learning from the museum

But the change was also difficult for the staff, the kitchen and the waiters. The museum instructed us which ingredients to use, reports Kennet, who was trained as a waiter and had little history before: “I don't like water, but I think it's good to learn something new,” he says.

It therefore took a good year for the idea to get around. For about half a year, the restaurant has recorded a growth rate of around 40% - says Kennet. The BBC came and did a broadcast. "We even send food to London," says Kennet.

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Trend eco-food

Now the idea is dared, but not completely crazy. We are spoiled by the food industry and our eating habits. However, the return to natural, organic food is precisely the trend.

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Accordingly, the specialization in Viking food is just another form of this trend.

Vikings on the rise

The nearby Viking Ship Museum with its range of experimental archeology also attracts great attention worldwide:

When 2007 sent a replicated Viking ship from Dublin to Roskilde, 1,5 followed millions of people on the Internet even in India. There were 500 accesses per second to the site and the video was shown at Times Square in New York.

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Guests are not yet ready

Nevertheless, the Viking food is not a sure-fire success: "70% of our guests are tourists who expect a completely normal restaurant here and do not know that we are rounding off the museum's offerings here," says Kennet.

Snekken therefore has to make some compromises: Coffee, tea and drinks such as Cola and Fanta are still available. "People are not ready for purely Viking-era food," says Kennet.

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2 responses to “job profile! Minimalism restaurant boss: In the Viking kitchen with radical renunciation to success ”

  1. Tanya says:

    Hey, you get really hungry!

  2. Rainer says:

    Tasty, tasty, tasty - I have to try that too!

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