The 5 Best Books for Business Letters Articles Press Releases eMailWriting s & business texts {reading tip}

The Effect outstanding texts are often underestimated - whether in eMails, business letters, offers or press releases. Good and precise formulation is one of the key qualifications in many professions. 5 books on how to do it better.

Anyone can write?

Anyone can write. Axel Schlote, former speechwriter for the federal government and author of non-fiction books and Story, goes one step further and promises: Anyone can write good texts.

This is pure craft and can be learned like a foreign language or an instrument. Provided you put down old quirks of writing and stick to the stylistic tips that Schlote gives you in his book “Accurate Texts”.

Free according to snout

The instructions for better written German are peppered with numerous examples, tips and references to typical mistakes. An exercise book that all those Lust to the next text, who have been tormented line by line so far.

The most important tip is: “You can write like you speak. That's livelier. But delete everything that bothers you, because it has no place in the written language.”

Everything for professional relevance

After some stylistic and formal playing rules for good texts, Schlote dedicates himself precisely to the types of texts that are relevant to his profession: letters and circulars, press releases, lectures and presentations.

The many Positive-Negative juxtapositions do very well clearhow to formulate more crisply and concisely in the future, choose good headings and structure your text in such a way that others can read it to the end.

Discounts for your success (advertising)!

Ready for the sentences!

“Text accurately” is the ideal guide for everyone who wants or needs to write better professionally (because the new job allows for it). The many good tips will help ensure that you are also in the written Communication for eMail become safer. As soon as you read the first few pages, Anxiety before the next writing job.

Also PR and Marketing are irreplaceable today - because how should customers otherwise find out about your own product or service? But not everyone can or wants to commission an external PR agency, many project managers, Executives or small business owners have to do it themselves. Manfred Noé gives a good introduction to PR work here.

PR for projects - Introduction to public relations

The construction of Berlin Brandenburg Airport or the Elbphilharmonie are examples of not particularly successful communication of large-scale projects. Good public relations could have counteracted the negative perception of such projects and contributed to more transparency.

In his book, Manfred Noé describes how his readers can do it better. The book is aimed specifically at laypersons, such as project managers who do the PR for your Projects want or should take over yourself.

Public relations for beginners

This could also be artistic directors or headmasters. Noé devotes himself to many Basics: from the analysis of possible target groups, the identification of stakeholders and the development of a communication strategy.

The author is not only concerned with the large and important construction projects. A project can also be the opening of an exhibition or a larger school festival.

explained step by step

The author formulates clearly and precisely and accompanies the reader step by step through the development of his communication strategy for the project. The various media types and communication channels are not neglected in the description.

Manfred Noé provides a successful introduction to PR work for Companys and organizations. What he writes also applies apart from concrete projects. A few more practical examples would have increased the usefulness of the book.

Help the journalists are coming!

For many companies, journalists are just tiresome troublemakers. But it's a good idea to learn how to deal with them. So here are good instructions: How do I prepare for a radio or TV interview? How do I behave on a talk show. Where to put your hands? What to do with your feet - eg make sure that there is a long tablecloth!

On the one hand, there is nothing better for the company and often also for its own positioning than to be in the media. But alas, the journalists are actually at the door! Then they will hands wet, the voice fails and the only thing you say is totally twisted afterwards.

If you want a different result, you have to – practice. And before! There are training courses and seminars. And a book in which the two professionals Elisabeth Ramelsberger and Michael Rossié give 150 good tips on how to deal properly with journalists from the press, radio and television.

Labber PR and press rejection department

In many companies there is a great temptation to use the press for their own purposes. According to the motto: "They should report!" Public workers are condemned to send meaningless reports.

And when the going gets tough, when the company comes into the line of fire for any reason (layoffs, slump in profits, environmental risks ...), the press department becomes a press anti-fouling department.

Readers and viewers as currency

As far as media work is concerned, the maps are distributed completely differently. The journalists are sitting on the longer lever. And they have clear interests. They want to report critically. Or at least exceptional.

Their currency is the readers, the viewers, the listeners. Only those who have understood this will recognize the basis of media work: “The journalist is not your friend. Nor is he your enemy. He's just doing his job,” say the authors of this handy guide. And they are right!

Just don't look at the camera!

The book by the two professionals Elisabeth Ramelsberger and Michael Rossié is based on 150 real situations from their own Everyday life as a media and speech trainer. Her advice guides the readers from developing the message about the Preparation until high noon, i.e. until the interview or the talk show.

Who's had the pleasure of journalists Rede and answer, will know many of the tricky situations - and always find out here light behavior and speech to be implementedRegulate. For example, stay tuned, even if the interviewer seems to be getting too close to you with his microphone.

Help, aggressive questions

Because the direction and the later TV picture require this closeness. And, as difficult as it may be, please never look at the camera (unless you're answering viewer questions or you're tuned in). The tips on how to deal with aggressive questions and questioners are also very helpful. You will learn where it is important to defend yourself and when it is better to let aggressive questioners come to nothing.

"Media Training Compact" is a great training book and, thanks to its clarity (1 topic per page), is also well suited for reference. If you are not constantly in front of a TV camera, sitting on a talk show or giving interviews, you would do well to prepare yourself with the help of the relevant chapters in this book.

You can only really learn through practice!

It doesn't turn amateurs into professionals (it takes a lot to become a professional exercise and training!). But "media training compact" definitely helps to optimize your own appearance and not to make any mistakes.

A good Suggestions for everyone who wants and needs to take the opportunity when a camera or microphone is held in front of them.

Labels were with the official letter

Wording business letters so skilfully that the recipient understands what is written is one Art. A book gives tips on how to learn this art. What used to be the classic business letter is today eMail. The digital dialogues quickly go back and forth, differences between business levels are gradually disappearing.

This is also expressed in an increasingly loose etiquette for business correspondence. Do you need an official one? Write to, then the question often arises: "How do I actually write a business letter without violating the rules of etiquette and the rules of courtesy?"

Formulate business letters with finesse

Bärbel Wedmann-Tosuner is the owner of the Institute for Management and deals in particular with the topics of management, assistance and correspondence.

She knows the typical pitfalls that lurk when writing business letters and she also followed the triumph of digital communication in the business sector. With her standard work “Formulating business letters cleverly”, the expert provides valuable information on a modern letter culture in companies.

Be precise instead of empty phrases!

Nobody should use outdated phrases like "We kindly ask you" anymore, a simple "Please" is enough to achieve the right effect. Nevertheless, politeness must not suffer from “brevity, and sometimes ornaments are necessary if a certain nuance is to be conveyed.”

Wedmann-Tosuner continues: "As in diplomacy, some things are said between the lines in business letters, and this requires precise wording". The expert passes on the techniques of this instinct to the reader.

Laissez-faire business letters as eMail formulate correctly

Belong to the guide Checklists and templates for business letters. In this way, the reader is made familiar with the netiquette that governs the manners in the eMail-Traffic clears.

"eMails are letters, the only difference is the speed,” says Wedmann-Tosuner eMails the correct external form and the appropriate tone are adhered to, just as with classic letters.

Don't get too confidential

That's why smileys and overly confidential salutations have nothing to do with business eMail to look for - on standards like a correct spelling and the one eMailsignature should not be omitted.

“Formulating business letters cleverly” is a helpful guide that should not be missing from any desk. With the guide, employees can bring themselves up to date on the letter culture. It is also a practical reference work containing checklists and practical templates for business letters in various situations.

Learn the basics of good writing

You have to write in almost everyone Job. But most of us are ill-prepared for it. But what seems so irrelevant compared to the content of a project report, for example, has a major impact on how competent and capable we are of our professional environment act.

That's why it's very usefulto familiarize yourself with the basics of good writing.

Writing good texts is not an art

Klaus is Seller. He can talk like a book. But alas, Klaus should write something, for example a Article for the employee magazine or the company intranet to introduce yourself to your work. Then Klaus suddenly has knots in his fingers.

He squeezes something out of it somehow, but that reads like a mixture of instruction manual and government statement. Terrible. And many of us are like Klaus. The reason: we learn to write at school, but we usually don't learn to write good texts that other people enjoy reading.

Just write...

And because of that, we need help. This can be a writing workshop or a seminar. A book might be enough to start with. Such as “Simply write by Hannes Külz. "Just write" - that's already two messages at once. On the one hand, says Külz, we should just start writing and not wait days or weeks with the text.

And on the other hand, we should simply write, i.e. in such a way that we are also understood, without gibberish and turned formulations. Hannes Külz knows what he's talking about, you can believe that. He is a trained journalist and was, among other things, an editor at the Financial Times Germany. Today, among other things, he coaches executives in writing – from correspondence to speech manuscripts to journalistic texts.

Helpful for beginners and professionals

On almost 200 pages, Külz gives lots of tips and recommendations on how to write a good text, whether it be a letter, eMail, project report or specialist article. To do this, he uses a wealth of good and bad examples and makes it clear with what simple means you can achieve a completely different effect.

A helpful and informative book for beginners, but professionals will also find something here. Writing good texts is not an art, but a craft. And here's how to do it.

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