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Simone Janson is publisherConsultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career. All texts by Simone Janson.

Job profile! Business fashion designer: success thanks to mass customization

Looking for unique yet practical business fashion? Then you should test the Munich Modelabel RoQua and its Customized Mass Edition.

Evelyne roqua

How the internet changed the fashion industry

When the fashion industry was the logical domain of a single fashion house, brands were static. But with the advent of the internet, the fashion industry has changed forever. Today, the fashion industry has become a dynamic space that allows brands to interact with consumers in unprecedented ways.

The rise of social media has allowed brands to create an ever-evolving stream of content that allows customers to engage with the brand on a personal level. This new world of fashion has a real impact on creativity. The fashion industry has always had some change in its DNA; the idea of ​​mass customization makes it possible to create new fashion concepts with each season.

Mass customization is on the rise

Mass customization is a buzzword that has gained more and more space in recent years, and not just among fashion professionals. Mass customization is the reshaping of products according to customer requirements. A model that can be implemented both internationally and internationally. There are many forms of mass customization, we call them model-based mass customization.

The German term for mass customization or the practice of designing products individually is “massenkonfigurieren”. Many large fashion companies are using this model to cut costs and reduce the amount of materials used to make clothes. This production method allows designers to create an unlimited number of garments to meet any consumer demand.

How mass customization is helping small businesses in particular

Even small ones Company who create their own brands are affected by this trend. Mass customization for a small company means that the shopping cart of the standard accessories can be adapted to our personal taste, and that these accessories differ from the classic models that can be found “off the shelf” in every store.

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Mass customization is of particular interest to small businesses because designing clothes for them is not an easy task. There are numerous designs to choose from, each with their own opinion, and each with their own result. That is why it is so difficult to win the audience's heart. This is why it is so difficult to get people to wear your clothes. This is why it is so difficult to get people to buy your designs.

How customer wishes change the business model

One of these small companies is the Munich label "Roqua". RoQua was founded in 2007 by the Franco-German Myriam Chebance, who bases the name on her grandmother's maiden name. Originally a "normal" fashion label with its own store in Munich, albeit one with high quality standards, customer requirements changed that over time Business Model:

Because more and more often there were special inquiries from customers, especially regarding the choice of colors and fabrics. RoQua then concentrated exclusively on the special requests and developed an eCommerce solution that meets the individual needs of the customers. Today the company is based in Munich and currently delivers to all EU countries and the USA.

Helene_roqua

Successful with the Made to Order concept

Today they can choose their colors and fabrics from various basic models. In the future, customers will even be able to enter their measurements on the website and thus have their individual size calculated. So far you have to be content with the standard sizes. The RoQuaTeam is also happy to help with advice and action when determining the size and is also happy to make small changes.

“It was important to me that the direct one Feedback to receive from customers, to understand their needs and to get to know their wishes. "Myriam Chebance explains her successful" Made to order "-Concept ABC School Joke Oud.

How fashion adapts to customer needs

There are, for example, models that can be adjusted to larger and smaller changes in weight by means of ties in the hips and waist - a problem that every woman is sure to be familiar with. Different models of trousers, skirts, tops, dresses and shoes are available - and they also flatter slightly rounder shapes.

The unusual cuts are complemented by flattering fabrics and bright colors that the customer can freely choose. According to RoQua, it only uses fabrics from Italy and France; the garments are produced in Europe. Since it is manufactured individually, the delivery time is approx. 4 weeks.

Annette-roqua

An overdue idea

The pieces can be flexibly and originally combined with one another and with other items of clothing.

This is especially important because business women in particular are on the go a lot and always need items of clothing that can be easily combined but still fit well. The RoQua models create a lot of creative leeway here so that you can constantly create a varied look even when you're on the move. A long overdue idea.

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4 responses to “job profile! Business fashion designer: success thanks to mass customization ”

  1. Roque says:

    RoQua in the test! - Recommended contribution K6hM8QoDLC

  2. Competencepartner says:

    Individual business fashion thanks to mass customization: RoQua fashion label tested by Simone Janson ... - Recommended contribution pHzXN1tBbt #Profession #Development

  3. Thomas Eggert says:

    Individual business fashion thanks to Mass Customization: Modelabel RoQua in the test of Simone ... via BERUFEBILDER - Recommended contribution RFe4ijt7Zj

  4. REGIS GMBH says:

    Individual business fashion thanks to Mass Customization: Modelabel RoQua in the test of Simone ... via BERUFEBILDER - Recommended contribution bNu58TT8Pr

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