Crowdsourcing in tourism: award from ZEIT & Stiftung Lesen

Description

The crowdsourcing report 2012, edited by Claudia Pelzer for the German Crowdsourcing Association and Karsten Wenzlaff and Jörg Eisfeld-Reschke for ikosom.de, has won the book prize of ZEIT ONLINE and the Reading Foundation of the Science Department. I participated as an author and wrote the article “Crowdsourcing for the tourism industry”.

What is it about?

The report analyzes the main fields of crowdsourcing in Germany, including topics such as crowdfunding, open Innovation, Microtasks and Liquid Democracy. He compares the development status in Germany with crowdsourcing in other European countries and in the USA. A number of practical examples explain the immediate application strategies for Companys, Organizations and individuals, such as journalists and designers.

A number of guest authors could be won to write their Perspektive engage in crowdsourcing. The crowdsourcing report is supplemented by a business directory for German-speaking countries.

What is my contribution about?

In the German-speaking area there are already some interesting approaches and ideas to crowdsourcing, especially in the tourismMarketing to use. The spectrum ranges from jointly developed marketing and product ideas to the collection of travel and geodata and the use of location-based services to interactive real-time travel reports.

In my article, I give an overview of current and future developments such as the exemplary use of spatial data collection projects and location-based services, trends like Collaborative Consumption; I also take a look over the German edge for exciting projects abroad.

About the editors

The CrowdsourcingBlog is a central information platform for topics such as crowdsourcing, open innovation and the future of Work. News, interviews and case studies from the industry document current developments and their economic and social impact.

In the institute for Communication Experts from different areas of digital communication work in social media (ikosom). ikosom deals with topics such as community management, digital fundraising, government 2.0, eParticipation and copyright.

Table of Contents

• Foreword by the publishers
• Publishers and authors
• 1. The Rise of Crowdsourcing: Development and Drivers
• 2. Crowdsourcing categories and expressions
  • 2.1 Microworking and tasks
    • Case: Microtasks
  • 2.2 Collective Knowledge
  • 2.3 Creative Content Marketplaces
  • 2.4 Open Innovation and Ideas
    • Overview Open Innovation Provider
    • Tips for clients
  • 2.5 crowdfunding and crowdinvesting
    • Case: Crowdfunding in the movie
    • Development of crowdfunding in German-speaking countries
    • The current crowdfunding market 2012
    • The current Crowdinvesting market 2012
    • Case: Co-financing models
  • 2.6 Commitment and charity
    • Interview with Raul Krauthausen (wheelmap.org)
    • Interview with Hannes Jähnert (onlinevolunteering.org)
• 3. Crowdsourcing as Businesstool
  • 3.1 How is crowdsourcing used in practice?
    • Paid Crowdsourcing
    • (Creative) Contests
    • Unpaid participation
  • 3.2 What are the advantages of using Crowdsourcing?
  • 3.3 What potential pitfalls and risks have to be considered?
  • 3.4 Use Cases: How Companies Can Use Crowdsourcing?
    • 3.4.1 crowdsourcing in the agency and creative industries
      • Case: Usability Testing
    • 3.4.2 Crowdsourcing for SEO and SEM
    • 3.4.3 crowdsourcing in the IT and communications industry
    • 3.4.5 Crowdsourcing for the tourism industry
      • Case: Location-based services
    • 3.4.6 How Crowdsourcing supports the research
    • 3.4.7 Crowdsourcing and Journalism – The Intelligence of the swarm
      • Case: Crowdjournalism
    • 3.4.8 Crowdsourcing as a participatory tool
      • Excursus: Participation and crowdsourcing in art and culture
• 4. Crowdsourcing and innovative work forms in Germany
• 5. Crowdsourcing 2012 and beyond ...
• Frequently Asked Questions
• Glossary
• Partners
• German Crowdsourcing Association eV
• Business Directory
  • platforms
  • Experts

Authors of the Crowdsourcing Report

Claudia Pelzer: Claudia Pelzer is a media economist, has completed an international MBA degree and is currently working on her PhD on crowdsourcing. She works in Cologne as a media consultant, author and blogger, writing studies and organizing industry events. At the end of 2011 she founded the German Crowdsourcing Association (DCV) eV

Karsten Wenzlaff: Founder of the Institute of Communication in Social Media (ikosom) and is mainly concerned with the topics of crowdfunding, crowding, copyright and journalism 2.0

Jörg Eisfeld-Reschke: Founder of the Institute for Communication in Social Media (ikosom). The expert for Digital fundraising, eParticipation and social media governance Background as an author, consultant and seminar leader.

Anu Beck: Co-founder of betahaus Cologne and co-working pioneer. She worked in fashion marketing until a friend brought her to betahaus for the first time in 2010. Anu was immediately for surethat she wants to bring this place to Cologne and immediately started with the construction work. With the betahaus, it offers much more than just a home base for stranded freelancers - namely an innovative working environment and at the same time a response to social changes.

Simone Janson: Studied history and linguistics in Germany and Italy, journalist and expert in new forms of digital work at the Institute for Communication in Social Media, lecturer and lecturer at various universities. On her blog Best of HR - Berufebilder.de® she sheds light on new forms of work with over 50 authors and interviews them People worldwide to professional profiles and innovative ideas. She has written over 20 books including The 110% Lie, which has been translated into several languages. Your current book "Nackt im Netz" is about social media and digital change.

Konrad Lauten: Study of social sciences, especially urban sociology. As a user and designer of urban open spaces in Berlin in the 90s and 00s and a product developer for unusual drinks and as a dealer in ethnobotanical plants, record label and bar operator, he was often concerned with alternative financing options in social networks in the offline world. After an intensive time as catering and bar-Employees the bar25 in Berlin and started studying agricultural sciences Transfer of this experience to the possibilities that the web offers for fundraising, marketing and consulting. Foundation the Inkubato UG in early 2010.

Torsten Meyer: Born in 79, studied at the Martin Luther University in Halle/S. studied business administration. During the completion of an international management trainee program, he distinguished himself fast his passion for marketing and strategic corporate management. Torsten has been in Berlin since 2009 Startups environment on the go. With the founding of UI-Check.com he fulfilled his long-cherished dream of his own business. At UI-Check he is responsible for business development and the partner area.

Eva Missling: Managing Director and founder of 12designer.com, the leading European platform for design competitions. 12designer has been on the German market since March 2009, meanwhile 12designer is available in five European languages. Before that, she worked for several years as a strategic consultant for DAX companies.

Sandro Morghen: Has 13 years of experience in the systematic development of ideas. In the course of his Career, which started at the Swiss ideas factory BrainStore, he has over 600 brainstorming projects for around 300 well-known companies customers in over 20 different ones Industries in terms of content and methodology. Since the beginning of 2011 he has been building up the web startup yutongo.com as a co-founder. yutongo offers idea crowdsourcing with a new approach.

Bernd Oswald: After training as an editor at the German School of Journalism, I worked as head of news / current affairs for süddeutsche.de active. Since 2009 he has been working as an author and trainer for digital journalism. He is one of the authors of the specialist blog onlinejournalismus.de and blogs about politics on the Internet on his PIN blog.

David Röthler: Study of law; consultant, adult educator, Uni-Lector, media journalist; the focus is on participatory media and their use for politics, Education, culture and international project work.

Anna Theil: Anna Theil is responsible for cooperations (institutions, festivals, universities, cities ...) at the crowdfunding platform startnext.de and is responsible for public relations. In addition, she curates the co: funding conferences and workshops that focus on crowdfunding and crowdinvesting. It deals with the question of how crowdfunding and public cultural funding go together.

Dorothea Utzt: Dorothea Utzt is co-founder and CMO of Streetspotr GmbH und Co. KG. After studying to become a teacher and exploring journalism, she has been advising Web 2008-oriented Internet companies in the areas of marketing, PR and media since 2.0 Strategy and is currently doing his PhD part-time.

Christine Weissenborn: Christine Weißenborn is a freelance journalist for print/Online/Radio – and is interested in everything to do with the topics of “entrepreneurship” and “crowdsourcing”. After studying cultural economics in Passau and Chile, positions included at ZDF, the Tagesspiegel, the time and a traineeship at the Handelsblatt publishing group, she wrote for several years on trade and consumer goods topics for the Handelsblatt.

Markus Winkler: Markus Winkler, Jenenser and Berliner by choice, has dedicated himself to campaigns on the internet and campaigns for the internet for several years. For this he deals with the Transformation of digital societies, network politics and e-participation. He is a project manager at ikosom and works for WWF Germany as a social media editor.

The report is available at the ePubli store: the PDF version costs 39,90 Euro, the printed version costs 59,90 Euro.