Authenticity & honesty as a marketing strategy: dung heaps as a selling point?

You want 200 facebook-Get likes and more in one day? The best tip for this: All carefully thought out Marketing-Forget strategies and just say what you think!

A salesman advertises with relentless honesty

Again and again I see PR agencies trying in a panic Problems belittle and gloss over. So it was all the more refreshing to see a homeowner from Bavaria who mercilessly advertised his house in a marital way – and with it great things awareness aroused. Authenticity is still the best selling point. It's been a while since I found this ad via Google+, with which an owner is offering his high-quality two-family house. The contribution has reached 93 comments and 339 +1 there. Not without reason. The Seller wrote:

“The house is in the small town of Scherleinsöd, where the streets are often clogged by horses. A suitable shovel should therefore always be available Hand have to at least shovel the entrance to their own property. Horse, cattle and poultry farming in the immediate vicinity ensure that you don't run out of work. Muscovy ducks will poop all over your patio, chickens will dig up your garden beds. Dung heaps, liquid manure and septic tanks ensure that you can no longer see out the window for all the flies. If it rains heavily, you have the overflowing liquid manure in front of the property entrance, unless the sewer absorbs everything. You can enjoy dog ​​howling and barking at all possible times of the day and night. For larger events in the local tavern, you can assume that part of your property will be used as a parking lot.”

Honesty is the best

The books on the subject (advertising)

According to the Munich evening newspaper, the background to the ad was an obscure neighborhood dispute between a pedantic Family and be anything but a pedantic farmer.

However one may find the offer, the owner now guaranteed one thing: attention. Dear PR agencies, maybe you should take a piece of it and just be more honest - as you can see, that might bring the desired result Success.

Strategy or spontaneous emotional excitement?

By the way: what the owner was thinking when he posted the offer, whether he was getting a certain amount of attentionStrategy pursued or simply wanted to vent his anger is not (yet) known.

I'll go for the latter one. Plan such an attention gain anyway only conditionally. Although you never know it well, there are a few good agencies that know how the rabbit runs.

200 likes a day for a quickly written text

Discounts for your success (advertising)!

Incidentally, it has already happened to me that I unexpectedly hit the nerve of the times with a rather carelessly written text. That it was precisely this text that hit like a bomb and received hundreds of likes and comments on social media - and that despite spelling and grammatical errors. The former blogger Kai Müller did that at Facebook very nicely put into words in a reaction to one of my posts.

“Exactly my view of how brands and“ bloggers ”can actually come together. With mutual respect. I've been telling everyone for ages, but 99% of the agencies still don't check it out. "

Mutual respect already in the speech

To this day, not much has changed, judging by the way in which the agency often – not always – discusses this with bloggers. There it will be fast and rather flippantly asked about our offers, although this one did clearly accessible and with a detailed description of services stand on our website.

Hello, I'm interested in the seminar “Blogger Relations for PR people and Companys”. Can you tell me when and where the next appointment will take place and how much it will cost to attend?

Blogger relations - or how do you get cheap advertising messages to men / women?

What I also often experience: It seems to be quite common in the marketing and agency scene, even for unknown people People via eMail to doze straight away instead of getting to know each other first, but I don't really like getting used to it yet. Also because experience has shown that this confidential-joval “YOU” signaled to me all too often “YOU, we don't take you seriously”. From the Respectthat I would wish for in the blogger relation, no trace. But maybe I'm just a bit narrow-minded ;-).

To individual needs it often doesn't seem to work at all. It is precisely for this reason that we have designed our offer as schematically as it can now be found on our offer page. Or to put it better: Individual needs do play a role, but please at a low price. My impression: many agencies expect blogger relations to get someone for as little as possible Money says how they can send their advertising messages to the man or woman for even less money Ms. bring.

Authenticity matters

Here, too, authenticity counts so that mutual cooperation can be fruitful. You should always do that in marketing Eye keep.

So if the agency has approached bloggers in exactly the same way so far, then I'm not at all surprised that they are looking for more information. And from the start I have my doubts as to whether the collaboration would work in our case as well.

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