Candidate are increasingly using social media and also the missing ones Privacy we've all gotten used to it. 6 career trends for social media at a glance.

social media future

1. Strong positions for applicants

Some applicants are so in demand that the positive Resonance on unsolicited applications is already increasing. Ask at the same time Companys strengthens who can recommend friends for new hires from their workforce.

The number of applications per advertisement falls and the chance of the individual increases. This automatically leads to higher salaries. Employees look enviously at newly hired specialists who, for example, have previously worked freelance and their demands light can prevail.

2. Network Escape: You can not get me!

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In the course of the increased demand for applicants, the socialNetworking-Trend. "You can't get me!" - That's what more and more Xing members are thinking, who are in good hands in their jobs and are fed up with being recruited all the time or getting contact requests from people who have long since exceeded the 5.000 contact limit.

The modern job seeker prefers to go to the more international LinkedIn.com, where collecting contacts in the Xing-collecting manner is unusual. Those who don't need a job at all, but want to maintain vitamin B above all else, migrate to Facebook - interests can be shared much better. And we have all got used to the fact that our data is insecure anyway!

3. Jobs chirped

The Online-Job markets are melting away - instead, companies are increasingly relying on recruitment via Twitter. The companies already know why they rely on Twitter: anyone who is active here is better informed and knows what's coming tomorrow.

Twitterers are considered more open – and open People need the companies of Futureif you want to stay competitive. It's just a pity that the rate of Twitter account owners is still comparatively low at 8,7% (eCircle study) and that many of the new, exciting job offers are therefore in vain.

4. Faster and more special

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The trend can no longer be reversed, but has not yet caught on in people's minds: professions in the tertiary sector are dying and are no longer recovering from their precarious wage and salary levels. Simple services, even in early academic areas such as support, system administration, some Consulting and programming (not development!) are disappearing from the (German) market. Employees and the self-employed need to reposition themselves and move to the quaternary sector, where Background and creation is paramount - something that no computer program can replace.

Head– and creative services are becoming more important, but they are becoming cheaper Implementation. Example: While layout work used to require designers who knew certain programs, thanks to the simplification of programs, layout can now be done by almost anyone. Also Organization and coordination is increasingly required - the number of project management positions is therefore increasing. Since efficiency is becoming more central, it is important to score points with methodological knowledge, preferably certified.

5. New job profiles

In the course of these trends, new jobs are also emerging, e.g. Twitter coaches and social media managers. A concise comparison shows: Almost 28.000 job offers out of 1,2 million at Kimeta.de are now aimed at experts in social media, and only around 2.000 at system administrators.

At the same time, the requirements are not only changing Technology, but also on Marketing, personnel and sales, strongly influenced by Internet and through opportunities offered by neuromarketing, for example.

6. Please bind yourself!

As workers fan out to find better jobs, companies are trying to keep theirs Employees to hold and bind. In doing so, they are forced to think more about Motivation to make - which in many companies practically falls by the wayside.

The car, for a long time the number one lure, is disappearing in service regulations that are no longer up-to-date. Iphone and UMTS cards have not offered a motivational kick for a long time. Only one thing remains: Employers must offer more flexibility in the organization of working hours and location - and exciting ones Tasks.


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