As a book and magazine publisher, we want to make work more humane and ecological! We were media partners of the ZEIT publishing house and we pass on more than 15 years of experience in PR and corporate publishing to clients such as Samsung, Randstad and OTTO. Moreover we are committed to climate protection.
What our customers say:
"It's easier to find customers than employees today! ”
Samsung, OTTO, Randstad, ZEIT-Verlag - some reference examples
- Switzerland, State Secretariat for Education, Research and Innovation: Interview with State Secretary Mauro Dell'Ambrogio including mention in the newsletter and all social media channels
- ZEIT-Verlag: Event media partnership, topic TIME for work
- Samsung: Study feature with blog parade and panel discussion on the topic of digital work
- OTTO / EOS: Employer branding Interview with dissemination in the newsletter and all social media channels
- AOK: Video-Including entry in the newsletter and all social media channels
- Randstad: Employer branding Interview with dissemination in the newsletter and all social media channels
- Travel Charme Hotels: Presentation of various tourism professions and dissemination on topic-specific social media channels
- HEISE: Event features on our homepage, in the newsletter and all social media channels
- GULP: Interview including mention in the newsletter and all social media channels
- Edenred: Guest contribution including entry in the newsletter and all social media channels
“Thank you for the great seminar. We loved it. They responded perfectly to our needs and were able to open our eyes in many ways! ” (Agency publica projects GmbH)
“High circulation in the middle of the target group.” (Dr. Cornelia Topf, international management trainer)
"Your great Best of HR-Berufebilder blog has been with me for years." (Dr. Margrit Bielmeier, Senior Expert Talent Acquisition, Recruitment, Employer Branding at MB HR-CONSULTING)
“Thank you, Simone Janson. The outstanding response is of course also thanks to your large, active and interested community. ”(Anne M. Schüller, Managementdenkerin)
Where do the posts appear?
All contributions appear under the registered trademark Best of HR – Berufebilder.de®. We offer you our online magazine as well as books and print-on-demand publications. Publisher Simone Janson also heads the Institute Berufebilder Yourweb.
Previous customers include Samsung, OTTO subsidiary EOS, various medical associations, business schools and universities (Reference Index). Janson is known from ARD reports, TV talk shows, WELT, ZEIT as well as Wikipedia and one of the 20 most important German bloggers Blogger Relevance Index.
Our awards and socio-ecological commitment
We have already received several awards for our work: We received the New Business Book Prize from ZEIT and Stiftunglesen. Because our name means actively helping to shape change in society and the world of work. One Profession pictures is someone who his Job and his Berufung even forms.
That is why we spend at least 5 percent of the sales of our books on social and sustainable engagement. In addition, we generally travel by public transport, avoid flights as far as possible and invest in socio-ecological companies.
Service packages to solve your problems:
What can we do for you? From our many years of experience, we have developed the following packages for our customers:
Do you already have content and want to increase your reach in the right target group for your topic?
- Viral Seeding: We analyze and identify the exact target group for your topic.
- Reach: Distribution of your text in our network: 2 million users in social media, 25.000 reader hits per day, 200 eBooks international in sales, 500 + authors
- Title selection: We select the appropriate title for your contributions based on years of analysis of the most-read contributions.
- Keyword and hashtag analysis: We analyze the appropriate, frequently used keywords and hashtags for you to reach a higher reach.
- Picture selection: Based on years of analysis, we select the highest-reach image motifs for your contribution.
- English version in English networks: We automatically translate your texts into English and also divide them into English channels for more coverage.
- Reporting and Benchmarking: Your contribution will be in over 200 social media channels divided. We provide you with an overview reporting of the most important channels on the reach of your contributions (complete reporting on request and at extra cost.
- Price validity: Price is for a one-time implementation, discount for regular implementation possible.
2nd package: Text creation & marketing - focus on HR communication
Are you looking for qualified specialists but only receive too few or unqualified applications? Do you want to find exactly the right applicant? Or do you want to keep qualified employees and motivate them further?
We help you to build trust as an employer brand and show your employees your appreciation. Studies show that applicants more often trust what they learn about a company from other sources than the information provided by the company itself. This enables you to sustainably increase your reputation among applicants and retain employees in your company in the long term.
- Storytelling and text creation: We write suitable text for you or conduct interviews that make your employer brand visible beyond your own website or in your social media presence.
- Finding topics: We will find the appropriate thematic focus with you.
- Targeting: We will find the right formulations for your target group address.
- heading: Highlight the most important points for your target group and formulate the headlines.
- keywording: Finding the most relevant keywords for your audience.
- Thematic placement: We find the appropriate wording to address your target group in social media.
- Medial processing: We identify the right media and the ideal form of preparation for you, eg company-owned media or social media channels.
- Visibility: We identify the right channels for your employer brand and also ensure the right reach: The package includes the services of package 1.).
- Price validity: Price applies to the creation of a text. 30 percent discount with regular monthly collaboration.
3rd package: Corporate Publishing
Would you also like to publish your finished texts in book form? On request, we can take over the following steps:
- Detailed personal advice on content and topic selection: We offer a detailed, tailored to your personal needs content-related advice on topic and title finding and structure of the book and prepare title proposals in a joint vote.
- Detailed personal advice on distribution, sales and marketing: We will find the right sales channels for you and work with you to create a marketing strategy that is perfectly matched to your title.
- Formatting and typesetting: Create a eBooks or print books from your text / texts. You deliver the text of the book already edited in Word, Txt or HTML (we do not offer any further editing).
- conversion: We take care of the conversion into all desired digital formats for you.
- Translation: On request, we can also create a machine translated English edition of your book.
- Title determination and search engine optimization with AI-supported software: We will find the right title, the right category and the right search terms that are frequently used by customers, so that your book on relevant topics is well listed in all major online shops and on Google.
- Blurb: We will write the catalog text for you to publish your book in all online shops. You have full say.
- Cover: We create 3 book covers for you to choose from. You have full say in the cover design.
- Publishing and selling worldwide: We publish your book in German and bring it to the international book trade via Amazon, Hugendubel, Weltbild, the German National Library and up to 3.000 public libraries - here you will find a detailed overview.
- Social Media Marketing: We are spreading the announcement for your book in German and, if required, in English twice in over 100 social media channels - here you will find a detailed overview.
- Newsletter marketing: The title is published a total of 3 times in the newsletter of Best of HR – Berufebilder.de® featured.
- Additional service for content utilization: We advise you to prepare your existing content in one or a book or a series of books - also with regard to the technical implementation.
- Additional service online marketing: We also offer a regular featuring on social media channels and in the newsletter from Best of HR – Berufebilder.de® - Frequency as desired.
- Additional service additional advertising in the shops: We target advertising for you in the shops, for example through Amazon sponsored posts.
- Additional service Creation of book trailers: On request, we can create book trailers for you in various video formats for greater visibility in various social networks such as LinkedIn, Instagram, Facebook or Youtube.
- Additional service print: We also take over the printing and distribution of your print book including an entry in the directory of available books, shipping to the German National Library, etc.
- Price validity: The price can / must be adjusted depending on the desired scope of services. The additional services are in any case plus the price and must be calculated depending on the scope.
4. Personal telephone consultation
Would you personally like to speak to HR expert Simone Janson over the phone?
- Definition of the basic problem: We talk to you personally about your individual concerns and limit your basic profile.
- Identify your next steps: Together we identify the problem and clarify the next steps with you.
- Price validity: Price is valid for every half hour started. 30 percent discount with regular monthly collaboration.
5. Keynote lecture & panel discussions
Experience expertise on the subject of HR life and in color? For example on a lively panel or as a keynote lecture?
- Keynote: Keynote lecture on a topic defined together with you, eg shortage of skilled workers or storytelling in personnel marketing.
- Price validity: Price applies to one-time service plus all travel expenses.