djv

The German Journalists Association invited me today, on Friday, for a panel discussion followed by a workshop. The topic is, in the broadest sense, the life and work of a freelance journalist. And of course it's about my blog.

The event will take place at Instituto Cervantes, Chilehaus, Entrance B, Etage, Fischertwiete 1, 20095 Hamburg. Nonmembers can also register - read more here :.

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The schedule

It starts at 9.30 a.m. with the welcome. At 10.15:XNUMX a.m. there will be a panel discussion “Every beginning is difficult – concepts for success from
colleagues”. Also present are Ania Faas (freelance journalist (NZZ, mare etc.)), Timo Großpietsch (freelance journalist (NDR), Erich Klabunde Prize winner 2010), Chris Köver (publisher/editor-in-chief missy-magazin), Marion Kraske (freelance correspondent ( former Spiegel)) and me.

At 14 p.m. I hold a workshop on “Commercial blogging - where are the opportunities, where are the limits?”.

background objects

Due to the drastic restructuring of a number of large media houses, more and more journalists will be forced to work as freelancers. Especially for those who have been employed for decades, this is a major challenge that they face completely new ones Tasks and problems: Where can I get support with the Business start? How do I set myself up? Office and how do I organize myself? who should mine Customer become, and how do I speak to him? What am I allowed to do? what do i have to do What can I?

The DJV Hamburg meets the freelance colleagues, whether they are new to the market or have been with them for a long time Success in addition to the established offers with a series of practical further training events as a strong and competent partner. This year's network day is the prelude to this.

From the individual to the collaborative journalist

Blogging and social media can optimally support journalistic work from research to publication. The seminar will show how journalists can use social media tools and blogs efficiently for their work. Journalists are no longer the lone fighters who compile exhaustive research hot information and then publish media effective.

The profession has changed. Working together, collaborative journalism and crowdsourcing are the magic words. When researching, the reader is involved, as is writing. And after the publication, the text is not finished, but is discussed further.

In my Lecture is about the topic "Commercial blogging - where are the opportunities, where are the limits?" Here you will find the slides with all the important information.

SlideShare Note: If you don't see any slides here, you have to activate the option “Watch videos” at the end of the page under “Privacy and Cookies”!

New demands on the profession

This places new demands on the Job: The safe use of technical tools is becoming just as important as dealing with the peculiarities of the network: How does it work Communication im Internet actually, now that everyone can have a say? How do you involve your readers, moderate comments and gradually build your own community?

New opportunities for journalists

But social media also offers new opportunities for reputation management and self-marketing. For example, even as a person behind your own Article to become more present:

Above all, blogs are the ideal medium for journalists, thanks also to search engine optimization and the connection to social media tools such as Twitter, Google+ or Facebook Excellent opportunities, almost free of charge a wide Audience to achieve, so your own Network to expand and position yourself as an expert on a topic. And finally, new financing channels (keyword crowdfunding) can be opened up in this way.

From the content:

Who should participate and why?

Journalists, media and PR professionals who want to expand and improve their work with blogs and social media tools.

Twitter, blog and facebooken for journalists and media professionals. In the seminar you will gain a systematic overview of the use of blogs and social media - your tools to expand your research options and to position yourself as an expert on a topic.

Panel Discussion - Perspectives for the Free

Previously, I had participated in a panel discussion on the prospects for free journalists. On the first podium, Marion Kraske, Ania Faas, Chris Köver and Timo Großpietsch discussed the experiences of freelance journalists with the audience.

The round was moderated by the DJV speaker for Free Michael Hirschler.

Any questions?

who else Ask to the discussion or my event, you can post it here as a comment. Maybe we can continue the discussion a little bit this way.


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