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For their successful, good life Information you really need: Government-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, Shops, eCourses, data-driven AI-Services. Print and online publications as well as the latest technology go hand in hand - with over 20 years of experience, partners like this Federal Ministry of Education, customers like Samsung, DELL, Telekom or universities. behind it Simone Janson, German Top 10 blogger, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
Occupational health management in companies is booming and many employers are overdoing it, especially in the course of employer branding, to create appropriate offers here. 7 tips on what management and employees can do better. Suffering pressure in companies Just a few years ago, I presented the topic of company health management (BGM) in companies and banged the drum for it. Provider…
In less than ten percent of German companies, the shortage of skilled workers is an issue, in more than 40 percent of companies this situation is noticeable in many areas, sometimes even massively. In order to be able to attract the attention of the desired applicants, new paths must be taken in recruiting, holistic employer branding seems to be the answer to the…
Employer branding is at the top of many HR agendas. Unfortunately, it is too often equated with personnel marketing or “recruiting communication”. However, a holistic employer branding concept includes and aims to do much more. Carefully plan brand development Just like in marketing, brand maintenance or branding is just one element of many more marketing activities, namely maintaining a brand,…
The Dutch start-up TravelBird.com has grown significantly in just a few years. The rapid growth was mainly due to a sophisticated personnel marketing strategy that is rooted in the corporate culture. About the company TravelBird.com is an online travel agent with 9 travel deals every day - and thematic categories such as city trips, family vacations or day trips. Our recipe for success: We want to inspire our customers...
For companies that want to remain competitive in the future, employer branding also means meeting the increasing expectations of employees and management. That requires rethinking in management. How can that look like? The world of work is changing Our world of work today has changed enormously: New technologies and ongoing digitization require a high degree of mobility,…
A job with meaning and compatibility with private life are particularly important for young people. In addition to a flexibility strategy, employers should also have a sustainability strategy. Meaning is more important to young people than balance and money Various studies show that young professionals are demanding more meaning in their work. Only a small proportion of young people...
Without videos, nothing works in personnel marketing and selection anymore. The 5 best tools for businesses to create quickly and inexpensively. Videos – Easy integration into HR work thanks to AI Videos have become an integral part of the modern world because they are a popular and effective medium for conveying information, emotions...
How do you notice that the external presentation is lived corporate culture and not just staging? And how can companies use authenticity to score points with applicants? 5 tips. Employer branding: How companies best present themselves Nowadays, companies present themselves in a variety of channels in different media, whereby an insight into the business activities for applicants, customers or prospects…
Keyword clusters are playing an increasingly important role in SEO for career sites and are therefore also relevant in recruiting: How are they structured and how do you use keyword clusters effectively in personnel marketing? Keyword clusters in SEO for career sites – create suitable content Keywords or keywords are the words that users use as search terms in search engines like Google…
A few years ago, employer branding was considered the latest trend from the USA. In Germany, however, the topic has long been more than just a modern catchphrase. What does it have to do with employer ratings? Branding for employee retention Freely translated into German, employer branding means something like employer branding. A branding insofar as a company as a whole as…
When the applicant market changes, companies have to change too. With stagnation the problem will not be solved. Especially not if the lack of skilled workers is just put forward as a reason without encouraging action. Companies need to change their requirements This starts with the onboarding process alone. Does the company make an effort to ensure that the employee...
Even if there is no nationwide shortage of skilled workers, companies in some sectors are finding it particularly difficult to recruit suitable employees. What helps: Say goodbye to the bouncer mentality. Recruiting specialists: which method is successful? Especially in IT, but also in tourism, for example, many companies complain massively about not being able to find suitable employees. Many studies...
Finding good developers is not easy. Companies are therefore well advised to comply with their wishes. But what makes developers happy? 56.000 developers provide an answer. How do you keep good employees? We are often asked by our customers how they keep good employees and how they can attract the right new ones. Based on…
A fat paycheck, a hefty annual bonus, recognition and power - all things that companies used to lure and retain managers with. Today it looks different 2 X 4 tips for managers. Money - the wrong measure? Again and again we report on Best of HR – Berufebilder.de® about performance incentives, salary levels and fringe benefits as a means...
Storytelling and candidate experience are buzzwords in current HR marketing. But what does it look like in practice from the employee's point of view when applicants embark on their very personal heroic journey at a company? A field report from the trainee application to management. Personnel marketing vs. reality My name is Sylvana Pollehn. I'm a manager at a large fast food chain, managing...
The onboarding of career changers is the perfect opportunity for companies to retain, retain and develop staff. How can it succeed? 1. Think in terms of tasks, not jobs Everyone yells “skills shortage” – often without dealing with process optimization, onboarding and a culture of appreciation. First of all, companies should ask themselves the question…
Anyone who wants to have a good paycheck today and work on promising projects learns to program and studies computer science. But what motivates the urgently needed IT experts? Ada Lovelace and Automation The story begins with a British noblewoman shaping our future in the early 19s. "The analytic engine weaves algebraic patterns, like the Jacquard loom...
Even if this simple fact can quickly be overlooked in the stressful everyday working life: bosses are only human. If you, as a manager, want to continuously motivate your employees to achieve high levels of performance, you are well advised to take your humanity with you into the office. We explain why. High performance and humanity are not mutually exclusive High performance and humanity are mutually exclusive...
Company culture plays an important role in the battle for IT talent. The dictum is highly traded, especially in young companies. But what does that actually mean? And above all: How do IT companies find their own company culture? A decisive weapon in the fight for young IT talents Almost every company is looking for them. The…
Many companies complain about a shortage of skilled workers. Flexible working hours, trust-based working hours without controls, as they have already been introduced by companies from Microsoft to Coca Cola, should now make employers more interesting. But the topic of working from home has long been a big PR topic. Home office – PR against a shortage of skilled workers Working from home has numerous advantages: Home office enables employees to work flexibly…
HR, Human Resource, is traditionally an administrative activity. But in the war for talent, new skills are required in human resources that strengthen the employer brand. Trust is an important keyword here. 30 questions that support recruiters. Criticism of traditional HR work Dear HR Manager, we need to talk. Lately, through lectures, e.g. at the Zukunft Personal…
Focus on customer enthusiasm - that's what most companies write on their imaginary flags. But very few people consider that it takes a lot of time and attention. Not only for the customers, but first and foremost for the employees! Enthusiastic employees, satisfied customers Employees who love their job and therefore make customers happy are an ideal...
In today's working world, tasks are constantly being automated and processes optimized. More than ever, success is based on a qualified workforce. For this, however, all employees need access to relevant teaching materials and training courses. Skills shortage despite automation How big is the risk of losing your job, driven by automation and digitization? 47 percent of all employees in the financial services sector believe…
With the turbulence of the past few years, the banks' employer branding has also suffered. The banks now want to clean this up. An overview of career opportunities. Banks under pressure The situation is still not easy for the financial institutions. On the one hand, because the low interest rate phase is continuing and there is no end in sight. Recently...
In times of the "War for Talents" it is essential to position yourself as an attractive employer and thus be one step ahead of other companies. What exactly needs to be done to draw the attention of suitable talent to your company? Why is employer branding important at all? In times of a shortage of skilled workers and the “War for Talents”,…
Many companies are increasingly relying on adjustments in their own company philosophy. The focus is always on a good image – both externally and internally. The employees in particular shape the entrepreneurial career. Every single one is asked. Employer branding: the power of positive external representation It is important for every company to have the best external representation...
Bonus systems are generally regarded as an effective method of rewarding employees fairly because they are performance-related. And they are considered the number one motivational tool. Recently, however, the criticism of performance bonuses has become louder and louder. How can companies enforce a fair salary. Bonus systems with care One of the main points of the critics: Bonuses would drive employees to perform instead of intrinsically...
How can companies differentiate themselves and attract talent? Applicants today have increasingly high expectations of potential employers. HR departments are therefore testing new strategies and technologies to meet these demands and differentiate themselves from the competition. Employer branding: First impressions matter How potential new employees experience your recruiting process says a lot about your...
In "poisoned" organizations (according to Daniel Goleman), human resources and talent are wasted on a large scale. There is an oppressive atmosphere with strict regulations, strict controls and biting criticism. The result is a slow decomposition process. Everyone distrusts everyone, and everything is overshadowed by fear, intrigue, secrecy, favoritism, self-interest, arbitrariness and many other unsightly things about...
Many companies want to be top employers, with highly-qualified applicants just banging on their doors. And yet, for many, it is anything but easy. A LinkedIn director explains what the top companies are doing better. Employer branding instead of job advertisements It is well known that there is more to finding employees these days than placing a job advertisement. The job market is now heavily applicant-centric.…
Digitization is driving the need for IT professionals skyrocketing - and driving many employers to despair. How do companies prepare for the battle for the brightest minds? 8 tips. Shortage of skilled workers: no all-clear? Technical courses are booming. The Stifterverband für die Deutsche Wissenschaft took a closer look at the number of students in these subjects in a study...
It is becoming increasingly difficult to secure motivated specialists. Every applicant asks himself: "Why should I work for this company?" And how did the HR team answer the question? – In any case, an employer can no longer score with an “Er…”, a “Well…” or phrases like “We focus on people”.…
The specter of a shortage of skilled workers is haunting. Apparently there is a lack of technical specialists. Not true, say a number of headhunters and HR professionals, the problems are caused by the companies and employers themselves. Who is right? Is it the companies' fault? Martin Gaedt's book “The Myth of the Shortage of Skilled Workers” is one of the sources of heated debate. Because according to Gaedt, “from a nationwide…
The competition for the best specialists is fierce - especially in the IT industry. Job seekers must separate the wheat from the chaff when choosing an employer. On the other hand, there are the companies – their challenge: recruiting and retaining talented employees. While salary used to be the decisive criterion, today completely different values count.…
Under the motto "Randstad Employer Brand Research - strong brands in the spotlight", the Randstad Awards will be presented this year on June 30 at 17 p.m. as an online event. The participants expect important insights into the topic of employer branding. Randstad Spotlight Employer Branding Is employer branding a buzz word in times of pandemic and “new work” or…
What distinguishes top companies? A ranking published this week by Glassdoor, which evaluates employee satisfaction, provides the answers. The top-rated companies stand out from the crowd with good corporate culture, career opportunities and employee benefits. The employees decided Unlike other awards, the ranking is based solely on the authentic…
Technical and digital change is racing, the world is growing ever closer together. It is clear that not everything will remain the same on the job market in the future. But what exactly is changing? And how do students – the employees of tomorrow – see this change? A study provides the answer. World of work 4.0 – blessing or curse? Many students understand...
The hotel and catering industry can be a dream job: Exciting people, international guests and career opportunities all over the world. The Travel Charme Ostseehotel Kuehlungsborn shows what this looks like. About the Travel Charme Ostseehotel Kuehlungsborn “Work where others go on holiday” – this is the slogan used by the Travel Charme Ostseehotel Kuehlungsborn to attract qualified employees. What is that for the…
Money is not everything, not even for the employee. Nevertheless, it would be wrong to dismiss the remuneration as a hygiene factor. Employers such as Siemens, Roland Berger or BASF - who offer top remuneration - find it easier to retain competent employees and to recruit new talent. Money alone does not make you satisfied, but makes you happier A good salary does not…
The starting signal for the competition for "Generation Z" has long since fallen. This refers to those born between 1996 and 2000. How does this Generation Z tick, which is already in the starting blocks for the job market? It doesn’t necessarily have to be the university: Three quarters are open to vocational training At the moment they are still going to…
More and more students want to work in the public sector, fewer and fewer in the private sector. Are companies starting to run out of executives? A third reject the private sector In the Universum Student Survey 2014 of more than 30.000 students in Germany, 15 percent of those surveyed said that they would prefer their first job to be in the public sector...
When it comes to employer branding, all sorts of studies are often consulted - for example on generation Y or on the wishes of the applicants. What is often forgotten: The target groups of such measures are highly heterogeneous in their demands on companies, like one of Best of HR – Berufebilder.de® co-edited study by consulting firm Universum Communications…
Craftsmanship is important, but its image is bad, especially among young professionals. The only question is whether appropriate advertising campaigns will really change that, or whether the money isn't more likely to be wasted. Craft: bad image, good chances! The trade is one of the sectors with optimal future prospects. With 4,8 million employees and around 500 billion euros in sales, the…
The digital revolution is progressing rapidly, but there is a lack of good young people, especially in the IT industry. Companies should therefore also make targeted investments in employees aged 40+ - through HR management, targeted further training and agile corporate strategies. 10 tips on how to do this. Further training against a shortage of skilled workers? "Life never stops learning." Behind this quote by Michael Marie Jung (*1940), among other things...
Usually you only notice afterwards, when you have already started the job, that something is wrong in the company: incompetent, moody boss, anxious employees, bad mood overall. But how can you recognize something like this beforehand? New job: From fairytale castle to shack Some people get the first day of work in a new job like a cold shower.…
Attracting and motivating employees through living corporate culture – details often matter, even in the toilet. The Importance of Employee Engagement for Company Success A company thrives not only through the brilliance of its ideas, but also through the radiant smiles of its employees. Employee engagement is an essential part of a successful company culture. Motivated employees are…
Companies that have no staff shortages? Even though you can only maintain your market position with excellent employees? And without a marketing budget? Goes: Through guidance followed by recommendations. The “little ones” make it ahead of the narrow regional market in terms of orders and possible employees. Exclusively specialists with high quality awareness. No free candidates on the job market. Hardly any budget for personnel marketing. And yet neither...
Frank Westmeier, currently working for a Düsseldorf real estate company, has had a varied career. In an interview, he reports how the colorful CV affects his leadership style, what that means for HR work and employer branding and how leadership will have to change in the future. Frank Westmeier was, among other things, hotel manager on a five-star plus cruise ship for…
The salary is an important factor for employees when it comes to a job offer. But fringe benefits often make an employer even more attractive. Employer branding: the right fringe benefits increase employer attractiveness But how could coveted applicants make a decision when there are two similarly paid job offers on the table? In this case it is often...
Employer seals are booming. They are intended to show qualified specialists where an application is worthwhile and are therefore popular as part of the employer branding strategy. But the offer is confusing, not all seals keep what they promise. What are employer seals? As in other areas, there is a wide range of quality seals, awards and certifications on the employer market. They should job seekers…
There are sectors where there is actually something like a shortage of skilled workers. However, companies themselves contribute to this through a lack of willingness to provide training. how is it better When the hotel bosses complain I've often heard hotel bosses sing the praises about the lack of skilled workers: In the Elbe Sandstone Mountains in Saxony, for example, the boss of a hotel complained that here in the provinces...
Quite a few companies put a lot of effort into finding employees and, above all, keeping them. However, applicants should pay close attention when assessing employers. Changes in the labor market “Any employer who doesn’t keep up with the times is moving with the times.” This comment on a blog article from the personnel services industry spiegelt the current situation for…
Today, companies have to come up with some ideas in the course of employer branding if they want to stand out from the crowd as an employer. What helps: A clearly defined corporate identity. 4 basics. How corporate identity helps with employer branding According to the statistics portal statista, there were 2016 companies in Germany in 3.476.193.…
People also cuddle in German companies. Don't you think so? Feelgood management is the name of the trend that, exceptionally, emerged in Germany. Just a bit of Google for German companies or is there more to it than that? From the trend to everyday business Another new trend in the world of work: feel-good management – a feel-good atmosphere in the workplace. In fact, the subject will...
Career 4.0: One term, many ideas. The change in the world of work changes career paths and ensures higher employee turnover. How do companies deal with this? 5 tips for employer branding. Employer branding: How careers work today From baby boomers to Gen Z: Every generation has its own idea of a career and the ideal working conditions. Companies have to face this…
Companies must now prepare their managers and employees for Industry 4.0. The best drivers are those who take the initiative. New forms of management, strong employer branding and cooperation between the generations are required. What will the working world of tomorrow look like? Labor market experts are still divided on what the working world of tomorrow will look like, but one thing is for sure: different...
Dietmar Mueller-Elmau inspired Angela Merkel and Barack Obama at the G2015 summit in 7. An interview about politics, Silicon Valley, employer branding and the refugee crisis. Dietmar Mueller-Elmau is the grandson of Elmau founder Johannes Müller. In 1997 he and his wife Heidrun leased Elmau Castle in order to use the proceeds from the sale of the globally successful software company Fidelio…
Today, due to the skills shortage, IT specialists can choose where they want to work. If they don't like their current job, they can easily find a new one. But what makes a company attractive in the long term? Companies that heed the following five tips can ensure a better working atmosphere in the company and keep their employees in the company through greater satisfaction. 5 tips for…
Feel-good management is on everyone's lips, but is often derided as a good mood and a cozy course. However, the topic should be considered in a more sustainable way. An interview with GOODplace founder Monika Kraus-Wildegger. After studying business informatics and economics, Monika Kraus-Wildgger worked primarily in the IT industry and was a sustainability manager for a large corporation. There was a lot in…
When asked “What do you want to be when you grow up?”, ballerinas or princesses were very popular in childhood. Diversity can and must change that. IT companies are a male domain Although career aspirations change over the course of growing up, the trend in career choice towards typically female jobs remains the same. IT consultant or front-end developer stands by…
Sudden staff departures often present companies with a major challenge. With the help of the right employer branding strategy, you can close this gap and become the employer of choice for the right applicants. Finding the right employees is crucial for competition The ability of a company to be able to provide itself with the necessary workers at any time is developing into an existential…
Sir Richard Charles Nicholas Branson is a British entrepreneur, billionaire and founder of the Virgin Group. In the context of the last bits and pretzels he spoke about characteristics of entrepreneurs and good employer branding. Sir Richard Branson, born in London in 1950, founded his first company Virgin Records in 1970, followed by the founding of Manor Studios in Oxfordshire in 1972, later…
The boss of the economic experts declared the 8-hour working day to be obsolete. This was also a point of contention for the Jamaica coalition. But employees are also increasingly wanting more flexible working hours, and for employers this is an employer branding issue. Mobile working on the rise? Everyone is talking about working from home and more flexible working hours, both positively and negatively. Christoph Schmidt, the chairman of the Economic Wise Men, explained...
The change in the labor market is in full swing. New professions seem to emerge every day and employers are constantly demanding new skills from their employees. An international study on this was recently presented at the World Economic Forum in Davos. Study shows: Lifelong learning is in demand Employees must therefore prepare themselves for dealing with continuous change and always new…
Celebrities as testimonials – what works well in advertising is now supposed to help in personnel marketing to get schoolchildren excited about vocational training. The AOK has just started its own campaign entitled “Aufsteiger”. An overview. The main thing is sexy “Something with the media” many people want to do nowadays, radio and TV presenters as well as fashion bloggers sound sexy. Vocational training to…
Best of HR – Berufebilder.de® will from now on regularly publish the study results of Universum Communications, a global consulting firm for employer branding. In the second part of the interview, Stefan Lake, Country Manager Germany, reports on current trends in the labor market and strategies for employer branding. Stefan Lake has been Country Manager Germany since February 2011…
The discussion about the shortage of skilled workers is still in full swing and it is still not clear: does it exist or not? Only one thing is clear to me: If personal marketing were more about recruiting than marketing, then this discussion would probably not even exist. Some can no longer pay Yesterday Thorsten zu Jacobsmühlen posted a pretty good,…
Read & understand job advertisements & offers correctly, ask critical questions in interviews, screen for grievances among employees when applying.
Inspire with your application portfolio & get hired, learn recruiting knowledge, read job ads & online reviews the right way, do reality checks in the interview.
Germany is on a treasure hunt. We're talking about the experts in IT and tech who, thanks to their coding skills, program and maintain websites, apps and computer programs, streaming services and applications for companies. Companies lack professionals everywhere who can implement visions and products. But what do recruiters actually say about this? New study…
Communication is also invaluable for employer branding: because many bosses talk and talk, but do they actually say something? Do your employees always understand what you mean? No! Why is that? Because they often express themselves rather vaguely than to say clearly what is meant. What the colleague says Branch manager Elli complains to her manager Mr. W.…
Friendships in the workplace are a difficult topic, which is not only inherent in various studies, but also in the frequency of interview requests that we receive for ZEIT or MAXI, for example. Dealing with the topic correctly is particularly important for prospective managers. The job as a complex social network A job is a complex…
A successful digital transformation is essential for future business success - the corporate world is largely in agreement on this. On the other hand, when it comes to the question of who should drive this change process, opinions differ. 6 steps to digitizing HR departments The “Benchmarking HR Digital” study by management consultancy Promerit shows that only 52 percent of HR managers are…
Thomas Egenter is Head of Human Resources at Hansgrohe, a medium-sized company based in the Black Forest. In an interview, he talks about his experiences with home office regulations, the reaction to the shortage of skilled workers and employer branding in medium-sized companies. Thoma Egenter studied business administration at the Schwenningen vocational academy, specializing in industry, and wrote his diploma thesis in the field of human resources management. Since graduating in 1992, he has...
Digitization does not stop at German medium-sized companies and in recruiting. Multiple Oscar winner Kevin Spacey also sees future potential here. Hollywood star and German medium-sized company Hollywood star Kevin Spacey had a message for entrepreneurs in Munich: “Use the opportunities of digitization, take risks. Find out what's in the black box!" That the two-time Oscar winner...
Posting a job, applying and being hired is common recruiting practice. But there are also exciting, alternative recruitment methods: hiking, cooking and extreme sports. How does this work? Alternative recruiting - can that work? Some time ago, when I moderated a panel on team building in recruiting at Zukunft Personal, Europe’s largest trade fair, one question in particular always came up…
Combining business trips with holidays is booming. Bleisure Travel, to use the technical term, saves both time and money. And studies show that companies can also draw attention to themselves with exciting lifestyle topics. An overview. Lifestyle culture: what makes bleisure travel so popular? The working world and with it the tourism industry are changing. So it's no wonder that in the…
Money is by no means the only factor that makes employers attractive to employees. There are a number of other motivators that companies can use for their employer branding. Why Employee Motivation is a Critical Success Factor for Businesses Employee motivation is a key factor in the success of a business, and one of the most effective ways to motivate...
Game of Thrones was one of the most popular TV series of all time – and this has been proven to be the case with many HR professionals as well. This can be learned from this for day-to-day recruiting work. Game of Thrones as a role model for recruiters? Even at staff events, which are often a bit stiff and boring, there is often one topic: The cult TV series “Game of…
Employers and applicants often have different ideas. Applicants should be self-confident and authentic - but please not too much. But how should HR managers react if this is exactly the case? Brazen is cool: self-confidence or cheek? How self-confident should applicants be? And if every applicant who behaved like that was thrown out the door in an octagon -...
Knowing the right people is good for your career and is becoming increasingly important when applying for jobs. Because thanks to so-called employee recommendation programs, future colleagues are now looking for a job. It's worth it. No chance without vitamin B? Some time ago, when I wrote an article for DIE WELT on the subject of “job search via networking”,…
Large companies have been offering dual courses for a long time, and now more and more medium-sized and small companies are discovering the advantages for themselves. What should SMEs pay attention to if they want to employ dual students? Dual study programs as a recruiting and retention tool The demand for dual study programs is increasing – on the part of companies and among first-year students. In 2013 around…
Fringe benefits are a common topic of discussion. Ultimately, is it nothing more than a few well-intentioned treats and favors that are supposed to keep employees happy, or is it an effective means of motivating and retaining employees - or even an adequate substitute for salary? There are many arguments for and against arguments against it. With Fringe Benefits...
In classic mentoring, a senior takes care of a younger person who is even less knowledgeable, so that they can develop further in predefined areas. In reverse mentoring, it works the other way around. Bridge between Old and Next Economy The aim of reverse mentoring is to increase the overall digital fitness in the company, to rejuvenate processes and structures, to…
Digitization is changing how we live and work not only today but also in the future. Digital tools, chat bots and artificial intelligence are only early harbingers of what is to come. But people should always be the focus. Digital changes for employees For many employees in companies, the…
Employer branding is becoming more and more important, so negative employee ratings are all the more annoying for companies, but applicants can look forward to the unexpected insights into the employer. 10 tips on how job seekers use rating portals in a targeted manner. Sense and nonsense of rating portals Sense and nonsense of rating portals are not only a highly controversial topic in many marketing departments, but also in human resources...
Interrail means experiencing other cultures and reacting to new, unplanned events. Both help in crisis situations. Companies can use this in a targeted manner. Travel educates - that also applies to employees and companies. Travel educates, they say. Probably also because stressful, unfamiliar situations on the road teach us more about life than any theoretical transfer of knowledge...
To the sea in summer, to skiing in winter – right? Classic travel behavior is changing due to the energy crisis and weather uncertainty, sustainability is becoming more important. 3 well-known hoteliers tell how tourism and politics have to react. Climate Change and Tourism: A Complex Relationship Travelers look for destinations that offer unique experiences and unforgettable moments of relaxation. At the same time, tourism and climate change…
What well-qualified specialist would like to work at JWD? A problem that many companies in the province have because suitable applicants prefer to work and live in the hip big cities. What is the solution? When big corporations and hip big cities lure What can attract highly qualified applicants to small, medium-sized companies not far from the big cities? What must...
And action: The world of work is changing and with it the human resources industry. While HR was traditionally an activity for managing work productivity, today it has to be so much more: a contact for employees, an ambassador for the employer brand and, last but not least, the driving force behind social change in the world of work. How can this succeed? HR and its social understanding On…
Digital processes are efficient, also in personnel management. But when concluding contracts, you quickly reach your limits. Electronic signatures can solve problems here. Employees and applicants benefit from this. This is how electronic signatures can make HR departments more efficient The digitization of processes is considered a productivity booster - and is therefore particularly popular in chronically overloaded HR management. As a technical…
NewWork is all the rage, but what about new payment models? In fact, voluntary additional benefits from employers are booming, especially in the New Economy. But you have what it takes to be a real payment alternative. Fringe benefits in NewWork – part of the employer branding strategy Fringe benefits are gross wages and salaries in the form of non-cash benefits. Especially with young, hip start-ups are...
Magazine: Current Articles Recruiting & Retaining Employees Talent and HR management, recruiting, employer branding and employee retention are crucial success factors for companies today. It's all about this. Employer branding, recruiting and human resources management are fundamental to the success of any business. With increasing competition in the job market, it becomes a crucial challenge for most businesses to…
In view of the climate crisis and energy shortages, sustainability and reducing costs are vital for many companies - also for a good image. 12 tips. Why is sustainability important for companies? The topic of sustainability in companies, especially in medium-sized companies, has become increasingly important in recent years. Amid growing concerns about the impact of human...
The world of work is changing rapidly and with it the demands on companies. Long-term economic success depends crucially on the ability not only to keep up with new developments, but also to help shape them creatively. Diversity offers many opportunities here. Diversity or the new social dimension of work What opportunities does diversity offer for innovation, productivity and the attractiveness of companies?…
Among other things, Robindro Ullah was head of recruiting at Deutsche Bahn. Today, among other activities, he publishes a lifestyle magazine for the HR industry. A conversation about employer branding and dress code, the right charisma, fashionable gender differences - and 5 tips for the perfect business look. As a business mathematician, Robindro Ullah only took over human resources management in mid-2007...
For some time now we have been media partners on the subject of MICE at the degefest – Association of the Congress and Seminar Industry. This is now being presented live at an event. degefest eV with a large joint stand at the BOE INTERNATIONAL! The start of the new event year begins for degefest eV with an up-to-date overview of the industry and a top supporting programme. BOE INTERNATIONAL goes...
Inspire with application folders, learn recruiting knowledge, read job advertisements & online reviews correctly, check job offers in job interviews.
Read and interpret job advertisements critically, recognize lies in job interviews, manipulation techniques and bad employers.
Recognizing bad employers when applying, dealing with the boss & colleagues, new beginnings - communication, teamwork & team spirit, integration as an employee.
Read and understand job advertisements and job offers correctly, ask critical questions in the job interview, screen when applying.
As a recruiter, find and hire suitable employees for the right job, promote team spirit through the selection process, successfully achieve goals together.
Occupational health management is increasingly an issue for many companies. We visited locations with corresponding offers. 1. Promoting health on the Southern Wine Route: Between Kneipp, enjoyment and activity Surrounded by seemingly endless, gentle vineyards and forests, which turn picturesque gold-red during my visit in autumn and with their mild, almost Mediterranean climate, offers…
Those who not only challenge their employees, but also encourage and motivate them again and again, increase their productivity and reduce fluctuation. 5 tips. Employer branding & productivity: 5 tips for motivated employees Everywhere you look: people are stressed, overworked, anxious and unmotivated. Of course, this can also be due to your own lifestyle or personal experiences, but it...
After a two-year break, the international HR community will meet again in May at the renowned HR trade fair Zukunft Personal in Cologne. Zukunft Personal Europe opens its doors again in Cologne From 13th to 15th September 2022 it's that time again: Europe's largest expo event all about the world of work opens its doors to HR knowledge, best practices...
Read & interpret employment advertisements critically, recognize bad employers, handle lies & manipulation techniques in interviews.
Recognize bad employers when you apply, deal with your boss & colleagues, change & restart with communication teamwork & team spirit, integrate as employee.
Find & hire suitable employees for the right job as a recruiter, promote cohesion through a selection process, achieve goals together & successfully with others.
There is a lot of talk about employer branding and the candidate experience, but it is alarmingly often that the candidates are ignored. 3 books show how it can be done better and what HR managers really pay attention to. More than just quotes “Oh no,” you think to yourself when you hold it in your hands for the first time: “A collection of quotes.” Usually something like that is uninspiring.…
Occupational health and safety is very important in Germany - employers and employees alike have to observe numerous legal regulations from the Social Security Code or the Occupational Health and Safety Act. Ultimately, it is also an employer branding issue. An overview of the most important regulations. On the history of job security 150 years ago, conditions in many companies and factories were catastrophic. With industrialization,…
Agility, digitization, innovation - terms that drive the business and working world and which will also be discussed at the leading European HR trade fair Zukunft Personal Europe in Cologne from 11.-13. play an important role in September. Important for the working world of the future These are the important questions for the working world of the future: constant adaptation to new conditions, the emergence of new forms...
Making contacts in a relaxed atmosphere and getting to know colleagues from a completely different perspective brings much more than stuffy snack events where everyone tries to show their best side. Perhaps you can also meet Barack Obama – or at least almost. Networking: How do you meet Barack Obama? Everyone knows everyone around...
What is good leadership? How is she not? And how does it affect employer branding? A current survey shows who the most popular managers in Germany are and what they do better than others. What distinguishes popular leaders? Good leadership is not only positive for employees: companies also benefit from popular managers in…
These 6 locations are not only suitable for company health management, but also for combined conferences and meetings, each offering a special therapy approach. 1. Lose weight in style at Castel Rundegg, Merano Castel Rundegg in Merano is the perfect location to stylishly combine health and deceleration with culture and good food. In Sissi's footsteps...
A trend reversal is evident in human resources: In addition to tools and apps, people are increasingly being discussed - this is shown by the 16th Recruiting Trends Study by CHRIS and Monster with keywords such as employee recommendations, transparency or candidate experience . What is the current state of affairs in German companies? An overview with best practice examples. MR…
Different countries, different customs – almost everyone knows this saying, which has almost become commonplace. But it also applies to international business in particular, where diversity and cooperation in different countries are very important. Yes, one can say: Cooperation across national borders has long been part of everyday life even in many medium-sized companies.…
The current Monster study addresses the question: How do companies and job seekers see the application process of the future? With sometimes surprisingly bizarre results and potential for new business ideas, for example in the field of robot recruiting. The media mix is becoming more confusing The good news: there are more and more ways for applicants and companies to find each other. The bad news: The media mix will…
The best employers were honored for their work culture in Berlin yesterday. But what makes a good employer anyway? Petra Mühlbauer, Director Human Resources at Edenred Germany, gives a personal insight. The common path is our goal Yesterday evening the award event "Germany's Best Employers 2016" of the Great Place to Work® Institute took place in Berlin and...
Recently there was on LinkedIn and then on Best of HR – Berufebilder.de®.de an exciting discussion on neologisms in recruiting. This shows that those who throw buzzwords around too quickly dehumanize their employees. Employees as tools without will? Anne Schüller recently made a contribution about the fact that today there are still far too many…
Last week, Prof. Dr Tim Weitzel from the CHRIS project at the University of Bamberg presented the results of his current study “Recruiting Trends” at the Monster Press Breakfast in Frankfurt. It became clear: Mobile recruiting could herald the end of the classic letter of application. And not only that. Differences in the application form The study Recruiting Trends and Application Practice 2015 shows that…
Of course, companies also want to know: which of them managed to win the favor of young professionals in the rankings? Our universe ranking provides key answers. Every second person wants to change jobs Compared to the previous year, the willingness of young professionals to change jobs has declined somewhat. In the current survey, about half of the junior staff...